If you are using Twitter for marketing activities and if you are not using it in the right way, chances are that you just keep on tweeting without getting into something. Such thing will just be a waste of time and effort. However, there are some basic guidelines on how to apply marketing on Twitter.
Once you have registered an account in Twitter and started to build up a network, make sure that you will work on letting people know that you deal with real business and not someone who engages in spamming and distributing countless sales links. If you post something that people will not definitely like, it is just a matter of a single click of a button to stop following your account. It takes considerable time and effort to amass a significant number of followers, but you could lose all of them in an instant if you mismanage your account. Keep your profile page and tweets as interesting as possible. Respect the opinions of your followers and take them as constructive criticisms.
Overall, your goal must be to make the most out of your Twitter presence to the highest possible. The way to have this done is to personalize your profile page and make it stand out among competitors. Twitter allows you to include all necessary information regarding what your business is and what your business do.
If you want to have a step further, you can create customized professional Twitter backgrounds so that your company can have a solid identity in the Twitter community. Do not over use graphic elements such as colors or logos. Such thing would make your whole page a total waste of effort and time. Try to be as simple as possible. Put only necessary elements in your profile page. If you cannot make your own professional Twitter background, you could get some from web sites offering free or paid backgrounds and other Twitter-specific services.
The main reason behind countless people registering or logging in on Twitter is that they look for updated information on the things that they are interested in. Twitter users always aim to be the first ones to find out about everything there is to discover. It is good if you can give such demanded information. All in all, if you have a more interesting profile with professional Twitter background and themes that would attract users attention, it is much better.
Furthermore, Twitter offers a fast-paced and highly competitive environment. Just becoming a regular Twitter user will immerse you to a world where information is the most important thing. With professional Twitter background, themes, buttons, and any other graphic elements, marketing through Twitter will never be dull anymore.