Twitter does in fact provide people with an almost fail proof chance to find out what it is that all the customers are saying about their products and get back to them about those products. Even with this marketing tool it is still a very challenging, time consuming job, for a corporation to find out all the perfect in and out angles to work with twitter marketing. Alot of different brands seen when looking at Twitter, seem a little bit too preppy and stilted at this same moment there are companies that wholly seem interested in keeping Twitter as only a single-sided PR channel. There is also the more and more pressing issue of sneaky corporations checking on unsuspecting customers and giving out feedback to their complaints about brands. Twitter also enables anyone and everyone, including all companies, to throw out short text updates to circles of viewers who have decided to “follow” their updates.

Monitoring the count of profiles they’re following, the count after them, and the count of totally updates, King pointed out all the known companies that use Twitter. Zappos topped the list following 10,598, with 10,583 followers, and 945 updates Comcast was in second on the list following 3,116, with 3,071 followers, and 11,753 updates. Dell was third on the list following 1,747, with 1,638 followers, and 2,936 updates. H&R Block fell forth following 797, with 593 followers, and 253 unique updates. JetBlue was also on the list following 3,749, with 3,874 followers, and 237 annual updates. Followed by Kodak following 449, with 373 followers, and 484 updates and Southwest following 2,735, with 2,605 followers, and 848 updates.

Twitter Marketing is a great way for large corporations and small businesses to get their name out there. It is essentially a free advertisement wave. Think about how much companies pay to place an advertisement on air on t.v. or on the radio. Place your advertisements in the correct areas on the web and you will have viewers stampeding your URL. Twitter has tags and categories that make it easy to market in a appropriate and suitable area that pertains to your product. This in a way guarantees that any traffic generated to your sight through twitter marketing, will in fact be interested in what you offer. Twitter allows you to reach these same customers via the Internet at no charge. There is no reason not to try twitter marketing. There is nothing to loose. You will either get great publicity off of twitter marketing or you won’t.

If you are using Twitter for marketing activities and if you are not using it in the right way, chances are that you just keep on tweeting without getting into something. Such thing will just be a waste of time and effort. However, there are some basic guidelines on how to apply marketing on Twitter.
Once you have registered an account in Twitter and started to build up a network, make sure that you will work on letting people know that you deal with real business and not someone who engages in spamming and distributing countless sales links. If you post something that people will not definitely like, it is just a matter of a single click of a button to stop following your account. It takes considerable time and effort to amass a significant number of followers, but you could lose all of them in an instant if you mismanage your account. Keep your profile page and tweets as interesting as possible. Respect the opinions of your followers and take them as constructive criticisms.
Overall, your goal must be to make the most out of your Twitter presence to the highest possible. The way to have this done is to personalize your profile page and make it stand out among competitors. Twitter allows you to include all necessary information regarding what your business is and what your business do.
If you want to have a step further, you can create customized professional Twitter backgrounds so that your company can have a solid identity in the Twitter community. Do not over use graphic elements such as colors or logos. Such thing would make your whole page a total waste of effort and time. Try to be as simple as possible. Put only necessary elements in your profile page. If you cannot make your own professional Twitter background, you could get some from web sites offering free or paid backgrounds and other Twitter-specific services.
The main reason behind countless people registering or logging in on Twitter is that they look for updated information on the things that they are interested in. Twitter users always aim to be the first ones to find out about everything there is to discover. It is good if you can give such demanded information. All in all, if you have a more interesting profile with professional Twitter background and themes that would attract users attention, it is much better.
Furthermore, Twitter offers a fast-paced and highly competitive environment. Just becoming a regular Twitter user will immerse you to a world where information is the most important thing. With professional Twitter background, themes, buttons, and any other graphic elements, marketing through Twitter will never be dull anymore.

Twitter taps into the power of social networks using a tool called “micro-blogging.” Although an impressive word, as impressive, perhaps, as “nano-seconds”, all it means is that you share information within 140 characters. So instead of long blog posts, you issue short updates. These updates can be anything: random thoughts, relevant comments, or recommendations. What’s more these one-liners are compatible with portable technology like mobile phones, which means that more people are likely to receive your broadcasts.

Although you can think of Twitter as a quick blog, an instant messaging system, a chat room window, or an open forum, its real genius lies in its brevity and ubiquity. Your messages, confined to 10 characters, have to be sharp and clear, with no room for verbosity or obfuscation. Since these messages are received from a variety of electronic and computing devices, they are easier to spread across numerous social networks.

Ironically, despite all these benefits, people underestimate the value of Twitter marketing. They don’t realize the speed with which their message can be spread across multiple social networks. A valuable Twitter message does not only go out to single users social networks, but they may be copied and posted by followers to other social networks. In other words, a high value message, like a useful link for example, can quickly go viral.

With all the power of Twitter marketing at your fingertips, here are three strategies to benefit from your access to a variety of social networks.

Twitter Marketing Strategy #1: Broadcast your company’s latest innovation.

If you are the CEO of a company, Twitter marketing is an ideal way to keep your target audience informed about your latest product breakthroughs and innovations. For example, if you were the CEO of Starbucks Coffee, you could send out a tweet about a new coffee blend for the coming season. This announcement would tempt coffee aficionados to try out the new brew. In less than a minute, the time it took you to write and send the tweet, your company could earn six figures.

Twitter Marketing Strategy #2: Mingle with the rich and famous

While it may be hard to communicate with influential people in your industry by calling them on the phone or sending them a letter or an email, it is remarkably easy when you simply become a Twitter follower. Since the Twitter etiquette obligates those you follow to follow you back, you can connect with normally elusive people easily.

Twitter Marketing Strategy #3: Stay abreast of breaking news

Simply by subscribing to a certain group, organization, or individual who has information you consider highly relevant, you can be instantly updated as to the latest trends, seminars, or news.

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Twitter had 7,038,000 members in Feb 2009 and has been growing by the thousands every single day. It’s difficult to try and understand why everyone wants to be so nosey and follow each other.

But actually we humans are just that…nosey and we like to see what others are doing. Ever wondered what your favourite celebrity or role model gets upto? Well Twitter is a way you find out. Well almost, as it is a way for people to tell the world what they are doing right now in 140 characters or less.

Twitter was launched in April 2006 by Jack Dorsey, Evan Williams and Biz Stones. It seems to be an extension of Facebook and Myspace’s status updates section.

It’s easy to mistake Twitter as just a fad or something that will die in a few years time. Either way, millions of people like and use Twitter everyday. Are we a nosey nation? Maybe? Some tweets are really interesting others can be boring. I mean who really wants to know what you have had for dinner, lunch. However, Twitter can be a really useful way to share information/posts or articles to the community.

So how are people using Twitter?Many friends are just using it as a way to stay in touch with each other. Journalists may use it to scan potential stories or headlines. Others ,are using it to literally keep close to those they would like to know more about. Ie celebrities, competitors, people they fancy, people they hate but would like to know more about, ex’s, work colleagues etc etc etc.

Know matter how you look at it, Twitter is another form of communication. So therefore another useful tool for marketing and getting your message out to many different people around the world.

This is why many marketeers have utilized this social media as a way to contact people they would otherwise, not be in contact with. By a click of a mouse, you can follow many people who may or may not follow you back. The idea is to have as many followers as possible, because the more people who follow you will mean the more people you can access via email or via the homepage updates.

Follow as many people as possible, then more people may follow you. There are many ways to increase your followers ie such as applications etc that help you in this process. A free useful application is Twollow which follows people automatically from information found ( pre selected by you) in their tweets.

Twitter is a fun way to communicate and follow who ever you find of interest, regardless of the purpose. It should be something you are already doing if you are in a home business or network marketing. Don’t be left out in the cold.

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