Tag Archives: Strategies
Facebook Marketing Strategies
Using the family and friends model of business development makes good sense if you’re marketing your efforts on Facebook. Marketing strategies for Facebook include all the usual relational strategies, building a relationship first, before you bring the client on board, and driving traffic by finding common interests. These simple tools work best when you’re working with a warm market.
Turning up the heat for a successful marketing experience on Facebook means driving interested buyers to your website because they’re truly interested in what you’re selling. Try finding a source of niche interests for your buyers qualifies the market.
Source Niche on Facebook —
Pages. It’s that simple, invite interested parties to visit and “like” a page where your niche market can be represented. Create events where interested visitors can attent an actual event, either in person or online, and drive traffic to your events, with Facebook buzz.
Chatter on Facebook that brings interested people to your site to read about the topic is considered Buzz.
Social Network on Facebook —
Interlocking friendships are considered the social network. When your friends have friends who are also your friends, and their friends interact with your friends, the resulting social network brings connected clients to your business. Other business relationships benefit from the relationships because of their interactive resources. Friends refer friends to services they appreciate.
By generating productive service based organizations with quality products, you’ll bring more profit to your own business and the interactive referrals will bring business to others.
Brand Identification —
Facebook is the perfect place to identify your brand and claim it in your signature, in your posts, and in your info. By adding a brand to your information, you make it easy for your readers to find you elsewhere on the net.
Impact your bu
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Online Marketing Strategies: Video Marketing
Video Marketing is one of the best online marketing strategies you could find. It came of age after Google took over YouTube. Why? Because Google began to feature videos on lithe front page of its search engine.
This is a big advantage if you want traffic to your web site. Are you looking for a list building strategy or simply a way to sell your bizop, service or product?. You can’t do better than making a video.
Views love it; Google love it. You should too.
What’s more, it’s become easier and easier to make videos. Webcams, microphones and have come down in price. You Already have web site or blog? You’re all set to go. If not, you can easily build one with the various blog builders around.
Am I pushing Blogs? You bet. They are much easier to build and maintain and again Google like content. As you post notices on your blog, you are going to get noticed.
Here are some online marketing strategies for using video to get that much desired traffic.
Tip 1: Video Squeeze pages
A squeeze or splash page, also know as a lead capture page is the easiest page to create. You need to create a simple form. It’s likely that your web host has such a form creator. If not, simple Google free forms and you’ll find sites that will make and host the form for you. All you need on the form is a First Name and Email.
Unlike sales letters, which can be huge with a lot of detail. The squeeze page’s purpose is just to create enough interest for the potential customer to leave a name and email.
It’s wise to have a good headline and subhead and the video. If you want to add something beneath the video, keep it short, maybe just a few bullet points of what has just been said in the video.
Keep it real. An informal as compared to a professional video might be just the thing for your particular product or service. People what to know who you are and trust you, so it’s a good idea to let them see and hear you.
If you are shy, could ask a friend to make the video or you could just record a power point presentation.
Tip 2: Video Sales Pages.
There’s no rule as to how long or short a sales page can be. People want the full information before they decide to buy. So give it to them.
Your words should come from the heart. Salesy sales pages turn people off.
Don’t be stingy. You’ll want to give the benefits of your product or service, not just the features. People don’t want to know how many ingredients are in your special skin cream; they want to know how the will look and the confidence they will feel when they use it. That’s a benefit.
Tip 3. Video Testimonials
Potential customers want to know what other people, besides you, liked the product or service.
I’ve seen successful sales pages that were almost all testimonials and most on video.
You might be able to sell snake oil in print, but the voice of the user is far more convincing.
What if your business is new? You’ve had no customers. Give away products to your family and friends. Let them use it an tell you what they feel about it.
Don’t make testimonials up. People can tell when it’s a bunch of stuff written by one person.
Tip 4. The All Video Sales Page
Isn’t that what I’ve been talking about. No. This is a new trend. No printed words, Long sales videos where someone is talking about the product and its benefits and/or shows a power point presentation.
These can be an hour or an hour and a half long and sell like crazy.
I suggest you get a good speaker for this. If you want to do it yourself, start out by learning to s peak. Try Toastmasters.
It’s a great way to go, but you do need confidence for this one.
Gloria Reibin January 27, 2010
Gloria Reibin has a decade of experience in Online Marketing and keeps up with the changes. Learn more about up-to-date strategies at , http://eonlinemarketingstrategies.com For easy to build web site with splash pages, sales page and membership options, check out Optimize Press
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Internet Marketing Strategies – The One Thing You Must Do
How would you like to be able to make the money that you set out to make when you first started your internet business? Are your current internet marketing strategies going to get you there or are you going to have to change something? You may have tried the pay per click and the social media marketing and the article marketing and all of those other things and still you are feeling like you are working a JOB: Just Over Broke.
While there is no magic pill in marketing success, there is one thing which you can do starting this week to build internet marketing strategies which can put you on the road to riches. If you are interested in learning what it is just keep reading.
If you have ever read ‘Think and Grow Rich’ by Napoleon Hill you have heard that one of the leading causes of failure business is expecting something for nothing. But have you ever looked at that statement in relation to your current internet marketing strategies to see if there is a problem? Well, let me tell you what I have seen bring an end to dozens of would be small business endeavors over the past ten years: The act of not including contribution as one of your major goals.
Now sometimes when I say this people think that I am not talking about your internet marketing strategies at all and that I am referring to some kind of charitable giving. But this is not the type of contribution which I am referring to, I am talking about a genuine desire and a passion to add something of value to someone’s life. People who know that you do not have their well being in mind are not going to buy from you not matter how great your products is. People are going to go to the person who they feel truly respects them and has their best interest in mind.
I have seen it hundreds of times, clever internet marketing strategies which do more to turn away customers and send them to the competition. Why? Because people have a sixth sense when it comes to whether or not a company really cares about them and the only thing that you can do about this is really care about your customers. There is simply no way to fake it.
This means that your goal is first to contribute something of value to someone’s life and second to make a profit. While this may sound upside down I can tell you that having worked with hundreds of business owners and even millionaires, that those who make the most money are those who are always thinking about the contribution.
Here is an example: Steven Jobs of Apple said this: “Some companies have decided to lay people off and maybe that was the best move for them. We figured that as long as we kept putting quality products in front of our customers that they would continue to open their wallets.” Another quote comes from the late James Cash Penny, founder of the JCPenny department stores reads: “The merchant who devotes himself to the service of the public has nothing to fear from the competition.”
So when it comes to your internet marketing strategies, you have a choice. You can either keep the almighty dollar as your top priority and struggle to make ends meet, or you can do what the big earners have done and become one of them.
Are your Content Marketing Strategies building your company brand and inspiring customer loyalty? Find out more about how your can use Content Marketing to build your presence with the search engines, educate your customers and inspire them to take action.
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Proven Internet Marketing Strategies For Guaranteed Success
With so many different ways to promote your business, are you ready to find a few proven internet marketing strategies that really have been successful? There are an abundance of ways to promote your business and the problem with so many different ways, internet marketing owners do not know where to start or they try so many things they actually fail at them all. I would like to cover a few proven internet marketing strategies that I have personally used and while some may be free, others do cost to advertise. I am providing you these internet marketing strategies based on the level of traffic, from the highest and quickest traffic building to the least.
I am not ranking these different avenues of marketing based on best, better, good or poor as these are all great internet marketing strategies but each requires different skills, mindset and levels of expectations.
Pay Per Click Marketing
Pay per Click marketing is just as it sounds, as people click on your ad, whether it is a banner ad, a text ad, or hyper link ad; you are charged for every click. While many people do not like to use this as one of their internet marketing strategies, it is the one that can have the most increase in traffic in the shortest amount of time to your desired site. Pay per Click marketing can be as low as five cents per click and I have seen as high as fifty dollars per click, it really depends on your industry; the industry that I am in which is working from home ranges from five cents to five to ten dollars per click.
With Pay per Click marketing you have the ability to write a small ad and submit to really any site and input keywords that your ad would be shown for.
Below is a general example:
Work From Home Opportunity
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Practical Affiliate Marketing Tips – 3 Powerful Strategies To Get More Profits From Your Business
The affiliate marketing business is a great model for newbies who want to make money from the internet. Although many people started this business, the true fact is that 95% of them will fail in this business and they will not earn any money. Having your website live online does not mean that you already have a successful business.
3 Powerful Affiliate Marketing Strategies
1) Test And Track Your Squeeze Page Conversion
Most people will just get their squeeze page live online they will just focus on driving consistent flow of traffic to their website. While it is true you should be focusing the majority of your time on traffic generation activities when you are just starting out, you will also want to know your squeeze page conversion. It is important to know the number of people who join your list for every 100 unique visitors that come to your website.
If your first squeeze page conversion is 20% and you managed to tweak your squeeze page until it has 40%, you will be getting 100% more subscribers without increasing the flow of traffic. It will be worth the investment of your time to track the conversion for every 500 unique visitors that come to your website.
2) Focus On Being A Content Creation and Distribution Machine
Unique and useful content is the main asset on the internet and you will want to make sure that you will be able to create as much content as possible. That piece of content should contain between 350 to 500 words so that it will contain enough useful information and the reader will be able to read through fast. Do make sure that you have gone through some market research so that you will know the kind of content you should write.
Once the content is created, you will want to distribute it widely in different format like videos, PDF documents, articles and others so that you will be able to create huge exposure for your business. Do create and distribute content consistently so that you will be driving large stream of traffic to your website.
3) Make Good Use Of Twitter Marketing
Many people have been making use of twitter as it is one of the top 20 websites in the world. You will want to create an account and start following people who have the same interest as your niche market. Do not use any of these automation softwares as it will get your account banned. You will want to start off small by following 50 people a day and tweeting relevant content to them. If you have any links to your articles, video or PDF document, you can tweet your link to them so that they can get more information. Do take note that you still need to provide good value to your followers.
And now I would like to invite you to claim your FREE Instant Access to my affiliate marketing 7-Day mini course when you visit http://www.MyAffiliateMarketingOnline.com
From Zack Lim and http://www.MyAffiliateMarketingOnline.com
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Affiliate Training Strategies For Building Credibility
Its great having a large list of email contacts to market our products to, isn’t it? Affiliate marketing is a fantastic way to boost your income without having to create new products.
Put yourself in the place of the people on your list. There certainly are a lot people selling out on the Internet, aren’t there? How does a person know who is going to provide products with real value and who’s just trying to make a buck? That, my friends, is the sixty-four-thousand-dollar question!
There are several strategies we can use to become known as “go-to” people for great products. I’m going to list the ones that have worked for me, to help get you started.
Strategies for Building Credibility
* Offer Great Products! This one’s my favorite, because it’s the simplest to do. I work hard to make sure the products my affiliates sell have worthwhile information that truly helps people. When you’re deciding what to market to your list, make sure it’s something you would buy.
* Be a Real Person! Sounds obvious, doesn’t it? The truth is, on some sites you can research, buy, and receive information products and still wonder if a computer just sold you something! Stand out from those automated, faceless online businesses by letting your personality shine through your marketing systems. Add personal testimonials to your landing page. A photo of yourself on your website lets people know who they’re dealing with. Develop your own “voice” in your auto responders, blog posts, and web content. One more great way to establish you as a real, live person on the Internet is to add audio or video clips that play on your landing page. Someone needs to reach across the Internet divide to clients, and it might as well be you!
* Actually Know the Product! Here’s a conversation I don’t want to have with a prospect, “Buy this great product, it’s only $ 19.95 and it will CHANGE YOUR LIFE!” “Really, how is it going to do that?” “Don’t know, but the man who wrote it says it’s going to CHANGE YOUR LIFE!” If you want to be credible as an Affiliate Marketer, it’s a good idea to know what you’re selling!
* Always Deliver What You Promise! Broken promises are the pathway to client divorce. Keep your relationships strong with clients by doing what you say you’re going to do. If you promise to send them a free report on property investment, have a system in place to do that. Everybody gets busy, so make sure you have the structure you need to deliver on your promises.
* Stay on Top of Issues! One of the negatives of doing business online is not being able to drive to a store if you’re unhappy. If someone contacts you about not receiving your newsletter, take it seriously. That person is motivated enough to let you know, which means they value what you’re offering. Make sure prospects have a way to contact you, and stay on top of your email!
* Don’t Overload Them with Offers! I believe in “touching” my list frequently, but if I send them five fantastic offers a day, they’ll be clicking the “unsubscribe” link! If you’re marketing several information products at once, target different segments of your list with each and set up a rotation schedule for your auto responders. Its fine to offer everything to everyone (IF they’re a good target market!), but you don’t have to send everyone everything at the same time!
I want you to have amazing success as an affiliate! One of the best ways to do that is to strengthen your relationships with your prospects and clients. If anything on the list above was an “Ouch!” for you, stop and figure out how to make it happen. All you have to gain are more sales!
E. Alan Cowgill
E. Alan Cowgill is the owner of Colby Properties, LLC. and President of Integrity Home Buyers, Inc. Since 1995, Alan has bought and/or sold hundreds of single family and/or small multi-family investment properties in Springfield, Ohio. Alan uses Private Lenders, not banks, to fund his real estate purchases. By doing this, he has created his own private bank of ,000,000 in funds. Alan looks for situations where the seller, the lender, and the eventual homeowner can all “Win”. He is not a Realtor, but a Private Investor, author, consultant and national speaker. He has been asked to speak on the topics of âInvesting for the Beginning Investor.â and âFinding Private Lenders.â His home study system, &ls
Super Affiliate Traffic Strategies – Some Unorthodox, But Effective Methods
Are you an affiliate or super affiliate? You see to get Super Affiliate Traffic streams; you have to be disciplined and creative. Here are some of things I do to ensure hoards of visitors to my niche sites.
1. Rebrand A Private Label Report And Go Viral
Rewrite some of the content and give it away to website owners in your niche. For example, if you are in the dog training niche. Give your private label rights report to website owners, to give to their list. Make sure that the report links back to your minisite. Secondly, join some relevant dog training forums, build a reputation with the forum members and then make a thread offering the special report, once you’ve done that, make sure that your forum signature links to the thread where you gave the report away. It’s a simple and effective way of getting traffic, but more importantly build your brand.
2. Write And Submit Press Releases
Submitting press releases will give you a burst of Super Affiliate Traffic. You can hire someone to write the press release for you, or write it yourself. If you are doing it yourself, make sure that you write the report in an informative manner. Know your audience and remember, the information has to be relevant. It is better to submit press releases when there is a reason to do so. For example, if you are operating in the back pain niche, if there is a new discovery in the area of back-pain, it gives you a reason to submit the press release. That way, you will get alot more traffic- almost on demand. Also, it helps you brand yourself because the audience will see you as someone who is at the cutting edge of your niche.
3. Join Forums And Give Away Value
Doing this properly takes time. The aim is to join a forum and build a rapport with other members by giving ‘valuable’ information totally free. Also, place an anchor link in the sig file, linking back to your site. Every time you post, you get a backlink, if you do it properly you’ll build trust with the forum members, and can become a kind of Guru within the community. Take a look at all other major forums online and you’ll see other marketers who are doing this. People are magnetically drawn to them and buy anything they sell simply because of the reputation they’ve built upon the forum. This is a long term strategy, but is a proven Super Affiliate Traffic strategy. Go take a look at other forums in your niche.
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Email Marketing – 3 New Affiliate Campaign Strategies That Work
Floating a productive email campaign can be a web guru’s nightmare, or a piece of cyber-cake, whichever you decide when you start your campaign. There are several email techniques that work well, some work better than others, and a few work not at all. The tips I’m showing you here, have worked well many times over, and will continue to work well, because they’ve got initiative, style and personality.
Friendly –
If you have a long running relationship with your email clients, you can use this one with some expectancy to begin with, but once it’s working you’re guaranteed further results. Be friendly, use their first name and remind them of y our last contact.
“Hey Joe, you remember when I contacted you last week with a great deal on super-natural ego builders? Well, I’ve got a great go-with that you’ll want to see, today. Not only can we build your super-natural ego, but we can increase your shoe size and add twenty pounds to your butt with these key health-weights. You’ll love the new process. Step on over to my site and I’ll give you more details.”
The best part is, once you’ve made friends with your list and invited them to take part in a good solid offer, they’ve accepted, and you’re offering them more and more value, they’ll be back.
Info Seekers –
This one requires more effort on your part, and to be honest, is probably the most viable project you’ll pursue. Info seekers want more info. Give it to them in the email. In the introductory page to your site, give them MORE information. Add information into the emails you send out from your squeeze page, and be sure your content and information products are filled to the brim with more and more information for these folks.
“Hey Joe, here’s more information about how to use that auto-responder. Give your customers a bit of information about their interests by adding in an on topic article that really speaks to their hearts. Here’s a link to an auto-responder prototype with some new key information and ideas. You’ll love it. Click the link.”
Give your info seekers enough information to draw them in and give them a boost up the ladder with information. Don’t skimp, there’s enough information out there to make several folks millionaires on any given topic. Keep the information flowing.
Looki-loos –
You know these guys, they want something for nothing, and they’re probably only going to buy a few times. Give them something, but not the whole farm. If you have a whole list of these folks, you’ll probably have better luck changing the items you offer frequently. They want the latest greatest, newest thing on the market, so provide it. (Every list has a few of these, cater to them now and then with a low-cost, high value new item, you may be able to bring them around to your way of thinking.)
Email marketing is on the rise, with everything from baby bottles to wheel chairs on the internet, you’ll be happy to know that your options are growing.
Impact your business with effective Brand Recognition that brings your readers back time after time to get MORE of your Quality and Value.
