Tag Archives: Quality
Paid Search Marketing – How to Create High Quality Landing Pages
When it comes to paid search, creating high quality landing pages is important because pay per click search engines like Google AdWords have strict rules about it. Yahoo Search Marketing & MSN AdCenter are slightly less strict, however, it is changing slowly but surely.
To be follow the guidelines of Google AdWords will only get you benefits such as higher quality score, lower minimum bids & lower cost per click. In reality, it is quite simple to build such landing pages. You will also appear more credible & trustworthy in the eyes of your visitors.
Strategic Keywords
Place related keywords strategically on your landing pages. Do it naturally instead of stuffing them all over like some spammer. Keywords must be found in your title tags, description tags, meta tags, keyword tags, H1 tags & sprinkled naturally all over the page.
There should not be any broken links on your page because you will get penalized for it & it also gives visitors a poor user experience when visiting your website.
Loading Time
The loading speed of your website must be very fast because in this day & age, nobody is patient enough to wait 7 seconds for any website to load. You can fix this by cleaning up your HTML code, if you are not familiar with it, you can hire someone to do it cheaply since this is a very simple task.
Business Links
Add a few business links such as a contact page, privacy policy, terms of service, about page, disclaimer. At least, you must have a contact page & a privacy policy page. Put these links at the bottom & make them smaller so that visitors will not get distracted by them.
Summary
Build your landing pages not only with Google in mind but also for your visitors. In this way, when Google is happy, your visitors are happy, you will probably make more money & probably be more happy.
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More Affiliate Marketing Articles
Follow An Affiliate Marketing Course And Discover The Importance Of Writing Quality Articles!
If you have made the decision to start a career in Affiliate Marketing, or are studying an Affiliate Marketing course, you may be aware that one of the best ways of promoting the product or service that you have chosen is through Article Marketing. By submitting quality articles to reputable publishing sites on a regular basis, the chances of people reading them, clicking on your link and making a purchase will increase greatly.
People will only read your articles if they are interesting, written clearly and well laid out, with plenty of content relating to the products you are promoting. Before writing your article take time to properly research the subject. Look at other articles on the same subject, this will give you a few ideas on how to structure your own article. Make sure that you don’t plagiarise other peoples’ articles, as this is unethical, and if picked up by the Article Publishers will result in them refusing to publish yours.
The first paragraph of your article is generally used as an executive summary, or ‘teaser’, and will show up in any searches that your article appears in. Make sure that this paragraph gets straight to the point and that it will get the reader interested enough to read the rest of the article. Also, ensure that you include the main keyword that you want to be picked up by search engines. This will give your article a much better chance of getting noticed.
A competent Affiliate Marketing course will mention that your article should consist of 400/550 words. If you make it too short people may feel it does not contain enough information on the subject. If it’s too long, they could lose interest before they get to the ‘Resource Box’ which, as far as you are concerned, is the most important part of the article.
The ‘Resource Box’ is where you can add your link through to the website promoting, or selling, the product. Keep it brief but interesting enough to make the reader want to click through and purchase the product – or at least view it.
The other point that you will be asked for when submitting your article for publication is a list of ‘keywords’. These will help in your articles being found more easily. You’ll need to identify keywords likely to be used in relation to the product you are promoting. Again, if you are following a reputable Affiliate Marketing course, you will be taught how to identify the keywords that your customers use to find your products.
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