Tag Archives: People
Pay Per Click (PPC) Marketing Tips – Understanding the Mindset of People
In order for you to be an effective pay per click marketer, you must understand the mindset of people, especially when they are online doing searches. The majority of people who are searching online are usually looking for information, it is up to you to turn that into your favor so that you can profit.
Solving A Problem
Many times when people are looking for a solution to their problem, they go to their favorite search engine, type in some words & hit the search button. Then they look at the search results hoping to find something to click. When your ad speaks to them, they will click it even though they know it is an ad.
Depending on the nature of the problem, some of them can be solved with a single purchase. Maybe a teenager is looking for acne treatment, once he makes a purchase, he stops searching. Maybe a parent has an autistic child & he is looking for help, he might continue to buy different books over time.
Some problems can be solved easily, some cannot be solved but can be controlled. For problems which be solved with a single purchase, focus your ad copy on the urgency of the problem. For problems which requires long term solutions, focus your your ad copy on the impact of the problem.
Scratching An Itch
Some people are looking to scratch an itch, it might be a hobby or they just want to find out more about a certain topic. For hobbies, it is usually an itch that can never end! For example, some people have been buying audio equipment for many years.
Depending on the hobby, some will cause people to spend money over a long period of time. Some people own many more golf clubs than they need, others have a huge collection of books, CDs, DVDs & more.
Most of the people who are scratching an itch will continue for many years to come. When it comes to hobbies, you need to do proper research so that you will know the specific insider words that your audience uses. Then, you use those words in your ad copy. When you appear as an insider, they will trust you more.
Summary
Now that you understand the mindset of people, you will be able to write more compelling ads to get more of them to click & to present offers which they will be more willing to buy.
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7 Secret Steps Most People Don’t Know About Affiliate Marketing
1. Get Inspired
Take a pen and a list of paper. Write down everything that you love doing, as many as you can recall from your past experience. If the product you try to sell is something that interests you personally, you will get much more joy from promoting it. The more passionate you are about what you do, the more chances that you will succeed and make profit. This is what separates full-time internet marketers from those who only end up loosing money online, trying and buying every single product out there about “work from home opportunities” and hardly ever get their foot in the door.
2. Find The Crowd
Once you have got some nice and neat ideas you think will sky rocket – well, its time to do some Market Research. This crucial step ensures that there is enough demand for your product/services idea. All you need is a starving crowd for whatever it is that you trying sell. One of the coolest tool to use, which is free, is Google Trends. It is absolutely amazing when combined with Google Sets to both analyze the market trend and expand potential keywords. What you want to achieve here is to make a list of at least 7 “hot products”.
3. Know Your Competitors
Now that you’ve got a list of hot products, which hopefully you are passionate about, it’s time to see how much is the competition out there? Again, try Google Keyword Tool. This brilliant free service will tell you exactly how much competition exist for any given keyword, and how much is the search volume for that particular search. The key, is to target niches, which have higher KEI (Keyword Effectiveness Index). If you were to place an Ad campaign through Google, the higher the KEI is for your keyword, the better ROI (Return On Investment) you would get.
4. Traffic Generation
Just as with any traditional “brick and mortar” business where customers are everything, for online internet business “traffic” is everything. There is a proportional line between sales and traffic that you can generate. If you are just starting out and don’t want to risk hard earned money, try with free traffic generation strategies first. Some places like: Twitter, Facebook, MySpace, Linkedin, classifieds, articles, Yahoo answers and many many others will give you opportunity to expose your message in front of thousands of targeted internet users(you can find more tricks and tips in the link below). This has proven to be a very affective way of getting lots of free traffic and you don’t even have to spend a penny, unlike any other overused tools like Google Ads, which is increasingly becoming harder to monetize from.
5. Tracking
Once things are up and running, make sure you have a way of tracking results. Bit.ly is one of the many great tools to shorten your affiliate link and keep tracking for free. It will even show you user’s demographic information and graph of click volumes and dates. A few things you want to be able to track back: user’s location(additional: age, sex, and etc, there more specific the better), time-date, source where clicks were generated and which ones actually converted into sales. All of these useful information will be necessary for the next step.
6. Optimization
Now lets say for example you spent $ 450 on ads and got 1000 clicks (45 cents per click). At the conversion rate of 2%, from above 1000 clicks you get 20 sales. Each sale makes you $ 20 (after all reductions). So now you have made $ 400 and spend $ 450 for advertising. Wow! you just made a profit of $ 50 !!! Just kidding, nooooo, you actually lost $ 50! That’s why not optimizing properly will only make holes in your pockets bigger. So make sure you keep good tracking of everything you can to optimize campaigns. Always test, test and test again! To find out what works best, don’t assume, because many things can not be easily predicted.
7. New Hot Trends
Almost every product will have it’s picks and downfalls. For example “online business opportunities” are hot at the moment. There literally thousands of people out there who just lost their jobs and looking for the next income source to pay bills, to feed their family, and the list goes on. So, just keep en eye on whats going on around you and soon you will find some other areas that you might want to explore as well, which perhaps are untapped and hold some great money making opportunities.
To Your Success
Konand Co – An Internet Marketer Who Loves Helping Others To Live Out Their Dreams http://www.MaverickMoneyMakersTMclub.com