Tag Archives: Ocean
Ways to Earn Much Money On the Internet – Sucessful Marketing With The Blue Ocean Strategy
Keep off the competition! The Blue Ocean Strategy overcomes other companies and stays away from fierce competition by leaving others behind.
The authors W.Chan Kim and Renee Mauborgne did an intensive research and concluded that there are no permanently excellent companies. However, to improve the quality of success, it is important for companies to study what they did that created a positive difference and then replicate it systematically. Kim and Mauborgne have found that the strategic move that matters centrally is to create Blue Oceans.
The book further outlined the keys to achieve this Framework:
– Reconstruct Market Boundaries
– Focus on the Big Picture
– Reach Beyond Existing Demand
– Get the Strategic Sequence Right
A few months ago, I decided to order a Photo Book from Apple’s Photo Services since I use iPhoto to manage all my pictures. The book was to be a consolidation of family pictures taken in various events over the years as a gift for my mom. As the delivery took longer than expected, I wrote to the customer support services who promptly replied with a shipment status. A few days ago, the customer support wrote to me again just to check if I have received my package and wanted to ensure I am completely satisfied with my Apple Photo Services experience.
I responded that I had indeed received the Photo Book, but the pictures turned out darker than what I had set online when I placed the order. It was more of a causal comment that a complain, honestly. To my surprise, the customer support said she was sorry for not meeting my expectation, and that she had gone ahead to issue a full refund for my order! I was asked to consider resubmitting my order and the quality issues should be resolved with a second printing. The email also contained technical information explaining why some images may appear slightly darker than what I viewed on my computer’s display.
Basically, I was blown away by the shopping experience. Would I go back to Apple Photo Services? Yes, certainly! They have created a Blue Ocean strategic space where many of their competitors lack. The iPhoto interface feature itself is already a killer.
The Internet Marketing business is no different. Many Internet Marketers simply offer loads of Affiliate products through their websites banking on visitors to click and buy. Through my personal experience, the hit rate is extremely low, meaning unless you have tons of targeted traffic, it is unlikely to bring enough food on the table.
That is the reason why I like Adam Short’s Niche Profit Classroom program. It is likely one of the best legitimate Internet Marketing courses that I have committed and benefitted from. In many ways, the Niche Profit Classroom is actually a display of the Blue Ocean approach. It teaches how to locate a niche where most people ignore. The free traffic generation method alone is a wonder of science and art combination that Adam had given a lot of thought to it.
I highly recommend the Niche Profit Program to anyone who truly wants to succeed in Internet Marketing, legitimately. Additional Resources: FREE Traffic Video Tutorials
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How to Create Uncontested Market Space in Internet Marketing Using the Blue Ocean Strategy
In the Internet Marketing niche, Marketers have long engaged in head-to-head competition with the hope of selling Affiliate products or getting subscribers. There is always someone out there wanting to teach another person how to drive huge traffic in the shortest possible time, or a proven Affiliate strategy that would make you tons of money. Amazingly, many of these make-money-quick coaching programs are going for less than a hundred dollars. I would have sold it for twenty grand each!
If you want to succeed, create a “Blue Ocean” for your niche.
In today’s overcrowded Internet Marketing niches, competing head-on results in nothing but a bloody “red sea” of rivals fighting over a shrinking profit pool. That’s right! Although the Internet Marketing niche is growing on a daily basis due to the internet boom, the actual profit is in actual fact eroding.
Sometimes I think the only clear winners are the domain names registering and hosting companies. Who else is making more money out of this growth? Next in line are those who supplies useful tools to online marketers like Camtasia. Almost every other Internet Marketer I know is promoting this video creation tool! I would have bought its shares if Techsmith is listed.
In a business strategy book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. When I read this, I find it so true even in the business of Internet Marketing.
Pop over at ClickBank for instance, go to the Marketplace section and perform a basic search on Internet Marketing and “Bam!”, you get almost 8000 products to pick from. And this list is still growing on a daily basis.
For the newbies out there (and those struggling to succeed in this niche), this list alone is crazily overwhelming! It was for me when I started Internet Marketing. In fact, I fell into a scam that cost me thousands of dollars. It was bitter, but I picked myself up and moved on.
Shortly after that, I came across a blog with great content. The author feels sincere, so I subscribed to his posts and was introduced to a legitimate Internet Marketing strategy to make money online. That was where things started to work out for me. I learnt how to create my own niche, and even build my own products. Having your own products is where most of the money is generated consistently.
If you have been in the market for more than a year and barely making any money while spending prolong hours in front of your computers. It is
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