It is kind of marketing, but using Mobile Phones. It is one of the smartest ways of marketing.

Targeting right audience is the key in Mobile Marketing. Day by day Smartphone are increasing this mobile marking is also inserting with a significant growth.

Mobile Messages are and their types:

1. Short Message Service (SMS)

2. Multimedia Messaging Service (MMS)

3. Bluetooth

4. WAP (Download Games ,Ring tones, Applications)

5. Audio Ads

Short Message Service (SMS)

It is called as text messaging. Sending short messages up to 144 characters

Multimedia Messaging Service (MMS)

Sending messages which include multimedia images, audio, video, rich text. With the increase of Smartphone like iPhone, android these MMS messages are having great demand in future.

In future this growth will extend to video chat with the advanced technologies like 3G.

It is a Rich Media with lot of potential market

In the below ways we can use mobile platform to promote a product or service

• Text Messaging (SMS)

• Multimedia Messaging Service (MMS)

• Banner ad on mobile browsers

Advantages of using Mobile Marketing

• Instant Delivery and Instant Response: It is an instant delivery sometimes customer will respond in minutes of time.

• Instant rewards: We can provide rewards instantly we can grab the customer attention in no time.

• Latest information sharing: Information sharing is very ease and sometimes it will be viral too.

• We can target right audience at right time

• Special Offers can be announced

How we can implement Mobile Marketing:

• Build the Database: First we need to build the database of the targeted customers.

• Keep it simple: Our promotion, our message should be very simple and direct to the customer.

• Personalize: Personalize the message according to the target user.

• Be relevant: Always send some relevant message to the customer.

• Maintain time: Maintain right time to reach the customer rather than in odd timings.

• Make it viral Message: Send some viral messages rather than ordinary one.

Future Advancements in Mobile Technology and marketing:

• Mobile TV

• Location Based Services

• Mobile Video Streaming

• Mobile payments

Mobile Marketing Process:

• Targeting Right Audience

• Creating a content and Concept for delivery

• Creating a Campaign by doing research on market

• Designing an Application and Building it

• Reporting

Finally by using a perfect mobile strategy

• We can Acquire Customer

• We can engage with Customer

• We can inform to the Customer

• We can connect with Customer

• We can Serve Customer

• We can Retain Customer

For any business owner or entrepreneur, a part of investment has to be allotted to one aspect of business – advertising, that is. Without advertising one’s product or service is like watching a pot that never boils, because it has never lit in the first place. One has to be known by its prospected clients before a business can truly be considered successful and thriving. Because of such importance, various alternatives in marketing strategies are being explored nowadays. One of the most effective of which is Mobile Ads.

In today’s technology, the requirements of mobile advertising are just laid out in advertisers’ grasp, only to be strategically utilized. The gadgets, like laptops, mobile phones, handheld devices are ready for data connection and are currently being used by mobile users. The networks or wireless service providers offers various services, both voice and data connection purposes. Media and entertainment geniuses have to be taken advantage in building brand awareness through photos, wall papers and ringtones, which are easily and widely transferred from one person to another, creating a viral marketing effect. The consumer basic practices and standards can now be easily profiled using the internet networking sites, like Facebook, Tweeter, Multiply and Friendster. All of which combined can actually provide more than enough ideas for entrepreneurs to sell what they have in store for their consumers.

Mobile Ads guarantees satisfaction for both consumers and sellers with these advantages at hand:

Real-time Service

Transfer of message from one advertiser to its target recipients can happen in just few seconds. Aggressive for the sellers’ point of view, but not as pushy and invading on the part of the consumers.

Reliability beyond distance

Thanks to digital transmission, the guaranty that the mobile user can receive the message is high, no matter how far the recipient is, as long as he or she is connected in a wireless network, of course.

Mobility

As evident from the strategy’s name, anywhere and anytime, the consumer can receive the ads in his or her very own hands.

Cost-Effective

Per SMS message charge (which may range in cents depending on the network operator’s charge) is much lower compared to voice calls or data connectivity charge when accessing the internet. As volume increases, the prices drops as well.

Efficiency

Since it is easier to respond via text, the consumers can take action faster.

Personalization

As mentioned a while ago, the social networking sites nowadays expose the kinds of trend which are hot for specific types of consumers. Creating a pattern designed for these profiles can actually make greater impact and better impression of a brand. This shall make a client feel more special and exclusive, keeping a closer and fruitful business relationship.

The more marketing strategy, the merrier!

Mobile Marketing is not competing with other forms of advertising. In fact, it can work well in parallel with media, TV, press and radio advertising. Mutual benefits are enjoyed.

The Virus Effect

One can hardly forward a call unless being referred to. And email isnot as easy to access and resend compared to an SMS ad. But this does not mean spamming every prospected buyer. Through mobile ads, one message can go a long way in different networks of people, leaving a mark in every phone it hops into.