Tag Archives: Mass
Mass Marketing Fraud
Mass marketing frauds are often considered to be white collar crimes involving the use of media for mass-communication such as the internet, mailing, and telemarketing. These crimes often use deceitful tactics to scam money from consumers and it is estimated that millions of Americans fall for mass-marketing schemes each year, resulting in the loss of millions of hard-earned dollars.
Mass Marketing Fraud is considered a white-collar crime because it often involves little or no violence toward the victim. Instead, such schemes are carried out with the confidence of the victim that a good or service will be delivered. This type of fraud depends heavily on the trust of the victim and the exchange of money before anything of value is delivered. Unfortunately, many victims of mass marketing frauds never recover the money that was stolen from them.
Types of Mass Marketing Fraud
Advance fee schemes are the most common types of mass marketing fraud. Advance fee schemes often involve victims who are encouraged to submit payments for goods or services up-front and wait for delivery. This type of scheme often comes in many variations and often relies upon extreme confidence on the part of the victim. According to the F.B.I., some commonly recognized examples of advance fee schemes are:
Nigerian Letter Fraud – Victims are told of large amounts of money in foreign accounts that need to be transferred to the U.S. The victim is often told that he or she will only need to act as an “agent” of transfer for the funds in question and will receive a “fee” for simply securing the release of said funds. The victim is often provided a counterfeit check to pay for the promised fees, and once they return actual funds to the scam artist, they often find themselves accountable for cashing a counterfeit check.
Overpayment Scams – Common overpayment scams involve eBay, Craigslist, and other websites that individuals use to sell goods. Victims are often contacted by an interested “buyer” who offers more money than the advertised price of the item. The seller is usually sent a counterfeit check and is asked to return the remaining balance (minus some “bonus fees”) to the buyer. The seller usually discovers that he or she has been given a counterfeit instrument only after sending money back to the fraudulent party.
Sweepstakes Fraud – This type of fraud plays upon individual’s belief that they have won a prize, sweepstakes, or lottery of some sort. They are often informed that they are a sweepstakes winner and must pay up-front fees to collect their prize or winnings. Once the victim has sent remittance, they often find there was no contest at all.
For more information on mass marketing fraud or white collar crimes, visit the website of Austin criminal defense attorney Ian Inglis.
Joseph Devine
Bulk Email Marketing – Deliver Mass Email to Generate Mass Profits
Bulk email marketing can be a very useful way of making money by using nothing but an email list. An effective list will be built on a foundation of trust between you and your subscribers, and this will ensure that they are interested in any related product you promote. There are many ways you can use to turn a large mailing list into cash. This article will outline some of the most popular ways to go about bulk email marketing.
Bulk email marketing can be particularly interesting to other advertisers who want to reach the target audience that your subscribers belong to. Depending on the size of your list you can offer them a varying price in return for ad space in emails you send out to your subscribers. You may also want to earn an income offering product reviews to such advertisers that you can send out to your subscribers to read.
Perhaps the most common bulk email marketing technique is to join a number of affiliate programs related to your niche so that you can earn commissions on sales you refer to a particular product. Many Internet marketers with large lists make a high amount of sales each day and this can result in a very substantial income. It’s important, however, to recommended only products you have some level of personal experience with. If you blindly promote products of poor quality and tell your subscribers that they should purchase them, then your subscribers will lose trust in you very quickly.
The most effective way to use bulk email marketing is for promoting your very own products. This is because your subscribers have already come to trust in the information you have to offer for free, and will know exactly what they can expect from one of your products. You can offer any product of value to list that can be delivered digitally – although by far the most common are e-books and instructional videos. If the product you offer is of a high quality then this will strengthen the relationship you have with your subscribers even more, and this can develop into repeat customers to make your business much more profitable in the long-term.
There are many other ways you might use bulk email marketing, but the important thing to remember is to build and maintain subscriber trust by first providing quality free content. This will ensure increased interest in any promotions you run, and will result in a much higher income.
