Tag Archives: Marketing
AdWords Marketing – Words That Add Urgency to Your PPC Ads
Google AdWords is not cheap, however, if you can get more clicks & a higher click through rate, your cost per click will drop. 1 of the most powerful ways to get more clicks in a shorter time is simply to add urgency to your pay per click ads.
Quantity Limit
If you are selling products, you can limit the quantity, these are the words which you can use…
limited availability
limited quantity
selling out fast
only 7 available
only 7 left
less than 13 left
get 1 of the last 17
supplies are running out
while supplies last
while you still can
the next 7 orders will get
almost gone
When using numbers, you want to make sure you use some odd numbers (such as 7, 9, 13, 17, 23, 27 & more) so that it is easier for people to believe what you say.
Time Limit
For almost anything that you are selling, you can give a time limit, these are the words which you can use…..
limited time only
today only
this week only
holiday special
before it is too late
price going up soon
while it is still available
special sale ends soon
special offer ends soon
buy now & save
order before X & Get Y
free shipping until
free Shipping today only
time is running out
last chance
When using time limited offers, make sure you explain it clearly so that people will believe you rather than thinking that you are just trying some silly marketing gimmick.
Reason Why
Many people actually failed while trying to use scarcity tactics because nobody believes them! Whenever you want to use such tactics, give people a real & reason why they must act now. When your reason is good, you will see your response rates shoot through the roof.
Summary
By now, you probably realized that urgency is created by scarcity. Based on some studies, scarcity is 1 of the most powerful factors that influence people to take action immediately. This is powerful, do not abuse it!
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Inbound marketing ? The latest marketing trend
Inbound marketing is a new trend that is gaining popularity in the world of business. According to industry experts, inbound marketing companies can help businesses reach their target audience. As a matter of fact, traditional outbound marketing has taken a back seat. Companies are focusing their energy and capital on inbound marketing. Earlier, outbound techniques constituted the majority of marketing techniques, but now the trend has changed. Companies are relying on inbound marketing techniques to generate leads. Businesses believe that inbound techniques are cost-effective and can drive huge traffic to the websites.
An outbound approach is one in which a marketer pushes the business message to the target audience. Inbound marketing companies prefer the other option that is the pull approach. According to this, it is designed to convey message to the people who are already looking for the product and services that the business is offering. Going by the facts, all the outbound techniques such as direct marketing, telemarketing are not preferred any more. Each conventional technique generates only 10 percent of leads. Two third of brands prefer inbound techniques for promoting their business and reaching their target audience. The inbound methods i.e. paid search and Adwords are gaining popularity. Social media and search engine optimization are the other methods that are gaining importance.
Nowadays, companies are planning a health budget for inbound techniques. As a matter of fact, the budgets are on the rise as far as inbound marketing techniques are concerned. Specifically, social media campaigns are gaining importance because businesses can acquire huge traffic from major social networks. Businesses believe that social media optimization and search engine optimization are the two important mediums that not only help in gaining leads but also help in brand enhancement.
Techniques used by inbound marketing company are unique ways to reach the target audience in the most economical way.
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Marketing Hamilton And Social Media Marketing
Marketing Hamilton: What Every Hamilton Business Owner Ought To Know About Social Media Marketing
Marketing Hamilton presents the benefits of social media marketing – as discovered by researching internet marketers.
Social media marketing is not new. Far from it. It has been around since the beginning of time. The web has simply expanded how rapidly information can be spread and distributed.
The sheer power of social media as a marketing tool can’t be ignored. Social Media has changed (and will continue to change) how people research information, interact with each other, communicate and how business will need to market to their intended audience.
The ability to produce and share information with their business and social network, respond to and with the writer and each other fosters online communities.
While social media is about commenting and collaborating it is such a new phenomenon that it is easy for someone to claim to be an expert in a subject – any subject and this raises some concerns. But, none the less… the sun rises in the East and sets in the West, ice cream cones taste best on a hot summers day and the internet is the preferred communication channel for social and business interactions.
The benefits of social media are just now starting to become understood as to how valuable a marketing tool they are, and these benefits will continue to grow.
Many believe that driving traffic back to their site will instantly turn into sales but this just isn’t so. Simply having a Facebook page, Twitter account, blog or LinkedIn profile is not a marketing strategy. They simply provide a means to market interactively. Social media is one to one, one to many, people-to-people communication and is the new conduit through which society and business operates. Of itself, it is neither ‘good’ nor ‘bad’. It is what it is: It is a new tool that will be embraced by business; Or those businesses that don’t embrace it will disappear.
According to many marketers, the benefits of Social Media Marketing Include:
– increased business exposure
– increased traffic
– new business partnerships
– improved search engine rankings
– increased lead generation
To use social media to research your competitors and to learn what works and what doesn’t work is a smart marketing strategy. You want to be tuned into what is being said through social media.
It’s important to remember that social media doesn’t sell. You sell.Social media brings you an audience that learns who you are and what you do. Think of them as new neighbors. You need to get to know each other and over time get to know what each other does. If you like each other you may end up doing business with each other.
Social media as a marketing tool must demonstrate value. It starts the relationship-building process. Constant interaction and engagement builds familiarity and trust.
You must make a commitment to providing value and must be consistent in your communication. When you do this you will be far ahead of the game and will be way ahead of most businesses trying to use social media just to sell.
Bob Tracz is a Social Media and Internet Marketing Coach. Go to http://www.MarketingHamilton.com to get his free report, “How to Leverage Social Media, Video and the Internet So You Can Grow Your business Easily and Affordably.” You Will also get a coupon redeemable for a free marketing consultation.
Online Marketing Strategies: Video Marketing
Video Marketing is one of the best online marketing strategies you could find. It came of age after Google took over YouTube. Why? Because Google began to feature videos on lithe front page of its search engine.
This is a big advantage if you want traffic to your web site. Are you looking for a list building strategy or simply a way to sell your bizop, service or product?. You can’t do better than making a video.
Views love it; Google love it. You should too.
What’s more, it’s become easier and easier to make videos. Webcams, microphones and have come down in price. You Already have web site or blog? You’re all set to go. If not, you can easily build one with the various blog builders around.
Am I pushing Blogs? You bet. They are much easier to build and maintain and again Google like content. As you post notices on your blog, you are going to get noticed.
Here are some online marketing strategies for using video to get that much desired traffic.
Tip 1: Video Squeeze pages
A squeeze or splash page, also know as a lead capture page is the easiest page to create. You need to create a simple form. It’s likely that your web host has such a form creator. If not, simple Google free forms and you’ll find sites that will make and host the form for you. All you need on the form is a First Name and Email.
Unlike sales letters, which can be huge with a lot of detail. The squeeze page’s purpose is just to create enough interest for the potential customer to leave a name and email.
It’s wise to have a good headline and subhead and the video. If you want to add something beneath the video, keep it short, maybe just a few bullet points of what has just been said in the video.
Keep it real. An informal as compared to a professional video might be just the thing for your particular product or service. People what to know who you are and trust you, so it’s a good idea to let them see and hear you.
If you are shy, could ask a friend to make the video or you could just record a power point presentation.
Tip 2: Video Sales Pages.
There’s no rule as to how long or short a sales page can be. People want the full information before they decide to buy. So give it to them.
Your words should come from the heart. Salesy sales pages turn people off.
Don’t be stingy. You’ll want to give the benefits of your product or service, not just the features. People don’t want to know how many ingredients are in your special skin cream; they want to know how the will look and the confidence they will feel when they use it. That’s a benefit.
Tip 3. Video Testimonials
Potential customers want to know what other people, besides you, liked the product or service.
I’ve seen successful sales pages that were almost all testimonials and most on video.
You might be able to sell snake oil in print, but the voice of the user is far more convincing.
What if your business is new? You’ve had no customers. Give away products to your family and friends. Let them use it an tell you what they feel about it.
Don’t make testimonials up. People can tell when it’s a bunch of stuff written by one person.
Tip 4. The All Video Sales Page
Isn’t that what I’ve been talking about. No. This is a new trend. No printed words, Long sales videos where someone is talking about the product and its benefits and/or shows a power point presentation.
These can be an hour or an hour and a half long and sell like crazy.
I suggest you get a good speaker for this. If you want to do it yourself, start out by learning to s peak. Try Toastmasters.
It’s a great way to go, but you do need confidence for this one.
Gloria Reibin January 27, 2010
Gloria Reibin has a decade of experience in Online Marketing and keeps up with the changes. Learn more about up-to-date strategies at , http://eonlinemarketingstrategies.com For easy to build web site with splash pages, sales page and membership options, check out Optimize Press
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Email Marketing Agency From Xpresso Marketing
Xpresso Marketing specializes in helping companies grow their business through dynamic email marketing. They offer email marketing solutions for small businesses. Xpresso develops marketing strategies that will strengthen your online presence and increase sales and referrals. Xpresso Marketing, an Email marketing Agency offers you a very cost-effective and timely way to reach your customers and prospects. With an effective email marketing program, you can build customer loyalty and brand recognition which will show up in more sales and referrals. For Opt in Email Marketing, there are some of the ways they help you build a strong and effective email marketing program. List Building that helps you build and segment your contact list for more targeted and effective email campaigns. Compelling Subject Lines that increase your email’s open rate by writing compelling subject lines that clearly state the benefit for your readers. Value-Driven Content that is by developing and writing editorial content that is useful and timely, we help you increase readership and foster customer loyalty. Dynamic Design where your brand identity is carried through in the email design to reinforce your company’s image and core benefits. They also maximize the use of links, to drive traffic to your website and social networks. Social Media & Website Integration which is to help build your contact list, we set up email sign up on your website, social networks and blogs. We also integrate social media into your email communications. Finally Delivery, Tracking & Testing where your emails are delivered and tracked using an email service provider. We also provide strategic analysis and testing to determine the most effective subject lines, email content and delivery times.
Xpresso help small businesses and entrepreneurs grow through effective email marketing. To do this, they create email communications that deliver value and consistently showcase your brand identity. This way you are always presenting a professional and focused message to your target audience. They understand the needs of small business owners and they know that they are pulled many different ways and as a result marketing plans can suffer. For small business owners that don’t have the time to learn email marketing. We develop and manage your email marketing for you. This service program includes Initial Set-up with the Development of a comprehensive Email Marketing Plan, Development of an Editorial and Promotions Calendar, Constant Contact* Account Setup, Customized Email Template, Customized Client Contact Screens, Customized E-Newsletter Masthead & Template, Contact List and Image Uploads.
Xpresso Marketing specializes in helping companies grow their business through dynamic email marketing. They offer email marketing solutions for small businesses. Xpresso develops marketing strategies that will strengthen your online presence and increase sales and referrals. Xpresso Marketing, an Email marketing Agency offers you a very cost-effective and timely way to reach your customers and prospects.
Using Marketing Items For Marketing
Using promo gear for marketing is an excellent way to get the word out about your business. It is the best way to get customers to come back and target potential customers for new firm. The problem with using certain promo products is that they get thrown away and never looked at, they are cheaply made and don’t work, or they just aren’t something anyone really wants. These products requires to be a reflection of your company, how you run your company and what type of minds are the think tank behind your company. Always make sure that what you are promoting is as good as the items you are promoting it with.
Lanyards, bumper stickers, stickers in general, and buttons are all on the lowest scale when it comes to using these objects as a marketing. The first rule is to give people something they can use. When they walk away with that pen with your name on it and have to write something and the pen flows across the paper, is comfortable in their hand, and doesn’t run out of ink, they are going to see your company name and become a customer.
Don’t be a cheapskate when it comes to products such as pens, umbrellas, awards, and other promo merchandises. Make sure that what you are handing out or giving to customers is quality. This rule of thumb will benefit you better than any quantity of cheap products will. Make sure that your design on the products is eye catching and fitting for the object that it is being placed on. When the right logo, label and coloring come together people will remember what is imprinted on these goods and come back to your place of industry. Target the correct audience for what you are about. The correct potential customer can garner you and your small business an effective deal while the wrong client can be a downfall.
Remember what it is that you are there for. Conferences and trade shows are wonderful places to audition new products and ideas. Along with great promotional merchandises as hand outs and gifts, these products and ideas can skyrocket you and your company to a level that you are shooting for. Rules of thumb are: always hand out something customers want, don’t be cheap, have an incredible design and target the right customers for your firm. Following these will take you and your enterprise down a path that is the right one for you.
Classy promotional clothing can make any business look prosperous. Decent printed clothing can be used for staff or clients.
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Marketing Keywords for Content Marketing
The importance of write-up marketing in relation to the success of an on-line business is popular by almost all business people. It is an accepted fact that content marketing will assist your website attain a natural increase in the search engines because of the traffic it could drive for your website.
Marketing Keywords are important aspect in article marketing because these optimized keywords can give the organic growth in ranking of one’s website. This is an objective higher in the priorities because, you hope to obtain your goal which will be to stay longer by sustaining rankings in the search engines. New and small marketers can easily take advantage of using these Marketing Keywords, since this is the first step to be noticed in the internet.
Properly optimized keywords can rank your brand new company in the search engines and might even attain almost the exact same level as the large company. Small enterprise with lots of articles containing more Marketing Keywords can bring more chances of getting higher rank in the page results. This can show no discrimination to innovative and small company because they have the same chances as the big and stable companies to get the highest rank in the search engine pages.
Having a list of these Marketing Keywords ought to be the first thing to accomplish in order for the website owner to have success. The keywords in your list should be related to your website simply because these are the ones that the search engines take recognition. Two word phrases may be the ideal ones for you basically because these could be the many popular in your niche. But the issue with these two word keyphrases is the competition that you might have which can be massive.
Ranking high in the search engines may be challenging to achieve because of the competition you could possibly encounter. There are other strategies nevertheless, as you can certainly use different two word keywords and key phrases in the articles for submission and any one of these articles can rank high in the search engines. Using lengthy tail phrases in your articles could be more of a bonus because it can be much more particular in the search query. This may also give you a higher ranked web page simply because of the lesser competition you may encounter.
This long tail keyphrases may contain four to five words which can be used in the title and also in the content body. Having these keyword phrases well introduced into the articles body will offer good optimization. Using the right Article Marketing techniques really can certainly give your website a high rank in the search engines. The use of right SEO keywords is usually the correct marketing technique and could give you the high rank which is your ultimate goal.
Internet Marketing And Strategic Marketing Consulting
Strategic marketing consulting, as the term implies, is a plan of action that will increase your efficiency and save you time in your internet marketing, as well as in your offline marketing. There are several processes that form what is known as internet marketing. It is a vast and complex world that is evolving constantly and rapidly, and will continue to do so. But it is crucial to your overall marketing success. If you are in business, whether it be local or large-scale, and you are not on the internet, you are missing out on reaching most of your customers.
If you are just starting out in internet marketing, you might be tempted to try to figure out how it all works before you actually start doing it. But unfortunately, most experts agree that this plan will not get you very far. In order to figure it all out, you really need to be doing it. Will you make some mistakes? Without a doubt. But you will learn from these mistakes and turn them around into advantages. So, the key is to take action. But you don’t have to do it all alone. That is where strategic marketing consulting comes in.
This kind of help usually gives you a step by step plan to follow so you don’t feel lost or unsure of what you are doing. This way, you get a glimpse into the big picture as well as the details on all the various parts that make up internet marketing. You can get consulting on a variety of aspects of your business: target market research, keyword research, SEO for your web content, online and offline public relations, online and offline advertising, traffic generation, list-building, split-testing, and much, much more.
While taking action is one key, focusing on just one action is the next. It’s easy to get caught up in the newest business enhancing tool or program. If you can make sure that you stay focused on the task at hand, or establish the consulting to do it for you, you’ll always be at least one step ahead of the business manager or owner who is jumping around from one focus to the next; never able to complete a task.
Of course, one of your main concerns is to have a good flow of traffic coming to your website. Internet marketing consultants can set you up with a traffic generation blueprint, which shows you exactly how to generate more traffic and to keep it constant.
While there are many traffic generation techniques that work, you may have never learned how to do them the right way, and this is another reason to seek strategic marketing consulting. You will save a great deal of time, from days, to months, to years by cutting to the proven successful internet marketing methods and strategies. And, as you know, time is money, especially in the present-day internet economy.
For more on internet marketing and other informative articles – visit : internet article marketing
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Direct Marketing ? Exceptional Marketing Method
Whenever we talk about a company’s growth, the significance of its marketing efficiency cannot be denied. No matter how big or small a company is or what business model it follows, the need for effectively connecting with the customers and promoting its products and services is always there. If you own a company or a part of one then you would know that besides bringing in customers, marketing plays a very critical in building company’s brand image. On one hand where appropriate marketing can work wonders for your company’s brand image poor marketing can work against it.
Furthermore, in today’s highly competitive environment it becomes extremely difficult for most companies to bear the huge investments involved in conventional methods of marketing such as advertising. All these factors paved way for the devise of a cost effective yet efficient marketing method, direct marketing. Direct marketing uses inexpensive means of communication such as e-mails, VoIP calls, bulk messages, social media, etc, to promote a company’s products and services. Instead of targeting masses, direct marketing targets only those people who are good prospects for the product or service being offered.
Business prospects are contacted using especially generated list called targeted mailing list. These lists are collated using information from various sources such as telephone directories, business directories, social networking websites, business portals, and other similar databases. While selecting prospects for a particular marketing campaign, lead generation executives consider various facts about prospects before adding them to the list. Lead generation executives look for their credit ratings, purchase history, line of business, and many more key aspects before finalizing the prospects.
Targeted mailing list can be generated in-house if your company hires professional lead generation executive, or you can opt to buy mailing lists from a lead generation company to generate mailing lists for you. As they say, taking professional help is always better; mailing lists are no exception. These companies offer quality leads for companies from every industry domain and will surely be able to offer great business prospects. If you are looking to buy mailing lists, you simply search for a suitable list generation company using any web search engine.
The author is an experienced content writer and publisher on the topics related to buy mailing lists and targeted mailing list.
Twitter Marketing Methods for Internet Marketing Success
Effective Twitter Marketing Techniques for Online Businesses
Twitter is one of the most popular social networking sites available. Of course, we all know that Twitter’s success can be traced to the celebrities making it “the thing” to do. Just like any other traffic source, internet marketers learned to use Twitter to bring more customers into their business and make more money. Twitter can be apiece of cake, if you know what you are doing.
Twitter is a place that is brimming with constant activity. In order to get the most out of your Twitter marketing, you should make use of this platform in every possible way and use it wisely to get the most out of your efforts. The first thing you should do is check the Twitter stream to see if anyone’s discussing the product’s you’re offering, as that’s a great way to get into communication with your prospects. Twitter has a search function that you can utilize to find talks of your product. You can then see how people react to the product, what they think of it, and you can use that information in your marketing efforts. The more you look into it, the better understanding you will have of your potential customers. Promote your Twitter account – this is one of those marketing tips that people often ignore. Your Twitter account is similar to your list of subscribers, if no one is on your list then they won’t be aware of any messages you send out. Most people are social and would join you on Twitter if you gave them a way to it. This is not a step that can be skipped, it is absolutely necessary to promote your account. Having your Twitter account name on your business cards is an under utilized method. Again, whatever it takes to get new followers. Obviously, you want your group of followers to be as targeted as possible, this will lead to a hire amount of buyers. Do not go after random followers, you will only be wasting time this way. Some things in marketing is a numbers game but your followers on Twitter isn’t one of them. Also, if you want, you can create a signature in your email account that links the readers to your Twitter page. If you want more followers, you must be prepared to get them anyway you ethically can.
On your profile page, tell the world about yourself and use a picture if possible. You don’t want it to look like a promotional page. This page is where you can share something about yourself with users. Twitter allows you to display your individuality. Having a profile with some personal touches will make people more comfortable when they interact with you.
Promoting your business with Twitter is actually fairly simple. If you follow the basic guidelines and you can get a lot out of it. People who aren’t familiar with Twitter may have anxiety about trying it. If you take the first step, however, you will eventually figure out how to move ahead. You will soon understand why so many marketers use Twitter to get traffic and promote their products. The above should give you a good foundation on what to do and what not to do when it comes to Twitter marketing. Like any other type of marketing, Twitter has its own particular rules.
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