Tag Archives: Marketing
Ecommerce Internet Marketing
Business-to-Business is a specific type of commerce that is rapidly gaining online popularity. B2B is transactions or electronic business between two companies, where both benefit from the exchange of products or services. Unlike other marketing plans, B2B links businesses with other businesses, rather than focusing on individual customers.
B2B encompasses a variety of business opportunities, ranging from Ecommerce Internet Marketing to sales auctions. The one common factor in all B2B transactions is the presence of two separate businesses, unlike B2C which describes transactions between a business and customer. B2B is also different than B2G, which describes transactions between a business and the government.
B2B relationships are created and maintained through effective marketing strategies. B2B marketing involves typical tactics to gain exposure, such as mailing lists, advertising, product demonstrations, and other basic public relation skills. Today’s B2B marketing also includes online skills such as basic web design and knowledge of search engine optimization and effective keyword placement.
Today, Ecommerce Internet Marketing has boosted the need for B2B services. In fact, the number of B2B transactions has quickly exceeded the average volume of B2C transactions. As Ecommerce Internet Marketing continues to grow in popularity, more businesses are taking advantage of the great opportunities found through E-Marketplace.
E-Marketplace is the perfect place for businesses to connect and arrange to exchange services or goods. This online platform allows B2B arrangements to take place in one central place with structured auctions and transaction policies. E-Marketplace can assist a business in several ways.
E-Marketplace offers the following benefits:
1. It connects supply with demand by assisting buyers in finding supplies, and by helping suppliers find buyers.
2. It simplifies the process of B2B transactions, saving businesses time and money.
3. It makes easy trade possible between businesses all over the world.
4. It provides an organized platform for making payments and tracking orders.
5. It allows environmentally-minded business to conduct “green” business, with less paper work.
To see how Halcyon Solutions LLC can take your Company’s/Affiliate Internet Marketing to the next level and help you obtain untapped revenue, visit Halcyon Dallas Internet Marketing Firm
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Personalized Studio Marketing
Photos are personal. Why not make your marketing just as personal?
I recently worked with a professional photographer who was looking to promote his studio and impact his senior-portrait sales for the upcoming spring and summer seasons. In today’s business world, a gamut of marketing services and resources are available, so choosing can be difficult. This particular photographer was intrigued by variable-data printing and marketing and embarked upon such a campaign.
Not only was he amazed by the ease of use and customization of variable-data marketing, but his marketing efforts reaped added interest on behalf of high-school seniors and, ultimately, a greater return on investment (ROI). And we’re only into the month of May! Professional photo labs such as Apollo Photo Imagizing are unique because they provide standard photo services, but they also possess capabilities to produce press-printed products.
What does this mean? Direct-marketing materials such as mailers can be printed with ease, meaning Apollo is a one-stop source for photo and marketing needs. In terms of variable-data marketing, it’s an easy-to-use program that adds a little personalization and interactivity to each outgoing e-mail or print piece. In a nutshell, this is how it works:
Develop an e-mail and/or mailing list based on previous customers, or purchase one from a list vendor. If you purchase a list, be sure to ask about single-use versus multiple-use fees. Purchasing lists can segment your target audience even more because you can specify the demographic information of your recipients. Oh, and be sure to ask for e-mail address so you can create a cross-channel marketing campaign that hits your readers from multiple angles.
Once a list has been secured, write a short e-mail about your photo products or services (remember, content is king, and less is more). Address each e-mail at the top with something like, “Dear [John Doe].” That’s the beauty of variable data! You can swap in and out all the names in your list, so each recipient gets a truly unique piece. Then, include a personalized URL address: __________/JohnDoe. With an e-mail, recipients can simply click on the link that drives them to a web page tailored to their interests.
Couple the personalized e-mail with a direct-mail postcard summarizing the same content. In your call-to-action line, include the personalized URL address and write “Visit _______/JohnDoe for exclusive savings…” (or whatever your marketing objective might be). Both the e-mail and direct mail will drive your target audience to customized landing pages. What’s more is you can get really creative and segment your mailing list by high school, zip code, etc. and include high-school logos or special offers for different zip codes. Or attach to each piece specific images from your database.
With landing pages, the sky is the limit. Be creative. But follow the basic structure of 1.)welcome page with a click-through to a web form, 2.) web form to collect data or update profiles, and 3.) a thank-you page with an optional coupon or special offer for registering. (You can use the collected data for future mailings.)
By driving customers to online pages, companies like Apollo can track and monitor the progress of variable-data marketing campaigns. Be informed of who visited and how far they clicked through, who signed up or updated their profiles, and more.
With this type of marketing, imagine how much more effective you could be at reaching out to seniors or other customers in your area. You grab their attention via mail, e-mail and the Internet. Plus, you can follow up with a phone call or subsequent mailings.
Cory Grassell assists with new business development and is a marketing and SEO specialist at Apollo Photo Imagizing, a full-service photo lab catering to professional photographers. Apollo offers a complete range of printing, retouching, finishing and marketing services. For more information, visit http://www.apollo-imagizing.com or call 800.747.7371.
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Social Marketing Theory
Social marketing theory is really quite simple. All these marketing agencies and advertisers are trying to tell you that it’s big job and it costs lots and lots of money. The truth of the matter is that social marketing is about making friends. As simple as that.
What happens when you over complicate social marketing is you start to make people mad. Before long they’ll unfollow you or unfriend you because you doing nothing but try to sell to them. If you’re looking for mass subscriptions, people blasts, mass friend finding, or anything other than opt in e-mail marketing, you’re approaching social media the wrong way.
The idea behind social marketing is really threefold:
Find people like you with same interests
Form relationships with those people
Treat everyone with respect
Now notice where marketing comes in to that equation? It doesn’t.
Social marketing theory is about being a better friend and forming better relationships than anyone else. What happens when you form good relationships is those people buy from you, refer you, and send all of their friends to do business with you.
In fact, I like to think of social media as the world’s simplest opt-in service. Rather than double opt-in and open up e-mail clients, all people have to do is press one button to follow you or send a friend request. Now, they’ve entered your thought stream. They can see everything that you post to the rest of your fans.
So for everybody out there trying to build an e-mail marketing list, realize that social media is really just the first step. If they start to follow you and realize you’re an expert, then they’re going to start to pay attention. Now I’m not saying you can never market is people in social media, but do it sparingly. The ratio should be about 5 to 1. Five non-marketing messages to one marketing message.
Really social marketing theory is that simple. Be a good friend, treat people well, be interested, and gain a following like no other (except maybe Tony Robbins).
Jason Drohn is a social media optimization expert who specializes in helping people build their brands online, whether that be for their business or for professional development. Learn more about social marketing theory, or visit his site at http://setupsocialmedia.com.
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Learn About Viral Marketing
You have all probably heard of the dreaded computer virus and the way that is spreads from computer to computer. Well viral Marketing works on pretty much the same basics except it won’t harm any ones computer or still private information.
Viral Marketing starts by sending out information about a service or product in which the originator want you to buy or entice you to but so that they can make a profit this information can come in many different formats from Text, Audio, Images, Video or any other format the originator wishes to display and sell their product or service. Viral Marketing has been around for some time now but has exploded recently some reasons for this would be the increase in broadband speeds giving people to ability to interconnect using different types of media including Email, Forms, Message Boards, Chat Rooms and most importantly Social Networking. Social networking is like word of mouth and anyone who has worked in any type of marketing knows that word of mouth has to be one of the best types of advertising there is.
One type of viral Marketing that we have we have all seen at this stage is Viral emails to some people this can get very annoying because of the amount of unsolicited email that are clogging up their inbox but to me or you that have proven to be a very profitable niche. This is so popular with people trying to sell products because they usually build up such a Hugh email list through opt in pages that they can keep their subscribers up to date with their new products or try different methods and approaches to swing their subscriber to buy products which they might have been selling from the start of their campaign.
I hope you now have a good understanding of Viral Marketing. If you are interested in this or creating viral ebooks you can find a lot more Free information here http://www.viralebookcentral.com
Best of luck Steven
Steven James Williams
Internet Marketing Coach
http://www.viralebookcentral.com
email:info@viralebookcentral.com
Internet Marketing Mastery
There are different ways to make sure you can bring traffic to your site, blog, or business. This is sometimes referred to as Internet Marketing. It s something that many people claim to know how to do, but few are masters of this craft, due in large part to how new it really is at this moment. Those that are trying to push the marketing prowess as less than a serious business, definitely are missing the greater good that is caused by serious mastery of the system at large.
Internet Marketing is a cliche in many peoples minds now. It is more than just a way to gain exposure for your business or website. Many people end up relying too heavily on the marketing, and forget to optimize their site for better end usability. User interfaces that are ignored end up becoming a pain in the side of users that end up on websites with a lack of vision. Marketing could help build wealth of viewers to your project, but without correct infrastructure they will leave just as fast as they arrived.
Those that take the time to look through the ways that Internet Marketing can help their plans can invigorate their lifestyles quite well. This could mean many different people in many different walks of life, including baby boomers, and those that are set to retire soon. Marketing of this nature could create a new handle on a second income and most importantly this type of online marketing, when done right, could create the passive income that one only dreams about.
It’s not a fly by night operation, one must consider many aspects of marketing in order to be a master. Internet Marketing is not something that can be done in one day or week and then forgotten. While it’s not labor intensive in many ways, it does need subtle attention and changes to be most effective. However, the long term benefits of a strategy that involves online marketing is incredible, and the growth potential has not been fully realized online just yet. In fact, people are learning how to create and compel new and old users on a daily basis. With the market of internet users growing daily, and exponentially, there is no telling where the marketing need will end.
While many people simply forego any major plan for Internet Marketing, they seem to come back around to it later on in their history. Many webmasters that might have created websites early on in their careers are now looking back and wondering what could have been if they simply took the preliminary steps to boost their interfaces and strategies with obvious help from marketing online. Sure it’s not the most boisterous of things up front, but it can not be scoffed at or passed by with just a glance. These things do not simply go away on a whim, they stay for long periods of time, however arriving to the marketing strategy that best works for you might take time, so make sure you don’t give up if you’re not rich quickly. These things take time to build properly, and it will be worth the wait.
Nancy Landa is an internet marketer working from home full-time. If you have have lost your job, are in jeopardy of losing your job, or are trying to overcome a depleted or non-existing retirement account, visit us today at http://www.nancylanda.com and we will help you start making money instantly!
Leaflet Marketing Tips
Leaflets can be a great way to advertise your business and spread information about the products and services you provide. Leaflets are also a relatively cheap way of marketing your services.
The better designed and distributed your leaflets are, the more effective they will be in terms of boosting your business.
Designing the Leaflet
The design is key to whether someone picks up your leaflet or not. If it doesn’t look attractive and eye-catching, nobody will look at it, so all the information on it will be wasted.
If you can afford it, enlist the services of a professional designer and copywriter to produce your leaflet. You may think this is a wasted expense but it could dramatically increase the effectiveness of your leaflet and be a very worthwhile investment.
Here are some quick tips which cover the basics of marketing leaflets:
Don’t skimp on colour. Coloured leaflets are far more eye-catching than black and white ones.
Make sure the headline grabs attention. For example, “Cath’s hair salon provides cuts, colours and perms at fair prices” is much less attention-grabbing than “Say goodbye to bad hair days!”
Use bullet points and short paragraphs for the text. People will not read reams of text.
Use relevant images to add interest and reinforce your message.
Make the leaflet clean and uncluttered. Filling every space will make it look confusing and off-putting.
Include a call-to-action such as “Book before April and receive a free colour”, or “Introduce a friend and get 20% off your next haircut”.
Leaflet Distribution
Once you’ve designed a good leaflet you need to get it out there to people. There are a few ways to do it:
Hand leaflets out in the street to passers-by
Send them as a direct mail shot
Slip them into magazines and papers (with permission)
Place them on windscreens
Leave them in public places such as cafes and cinemas. Again, you need permission and should choose places relevant to your target market.
Use leaflet dispensers. Outdoor leaflet dispensers and indoor ones are available. Using an outdoor leaflet dispenser means nobody has to be there to distribute the leaflets. Only one is given at a time so there’s no waste or spillage. Outdoor leaflet dispensers cut down on litter and can be a great way to spread the message about your business if they are situated in a public places such as near a theatre, bus station or shopping centre.
Fitzpatrick Woolmer is a leading provider of creative sign and design solutions, including outdoor leaflet dispensers, for public and open spaces. With in-house graphic design capabilities and on-site timber, metal and recycled plastic workshops, we provide solutions to meet all outdoor communication requirements.
Software Marketing Campaign
Software marketing campaign assistance represents the most technically advanced way of keeping an online business competitive. There is quite a lot of difference between traditional marketing strategies and online web campaigns, and the gap results from the software applications, the sales specificity and the advertising conditions. The idea is that when you choose a certain program for web campaigns it is very important to check the features. Check for data import and export features, customization fields, contact databases, planning and reporting features and several others. Moreover, analytics and triggered actions are a great part of a software marketing campaign, and it often gets overlooked.
There are other elements to follow in software marketing campaign assistance and one of the most important is the possibility to conduct several campaigns at the same time. Multi-channel management and mobile access could have the same relevance for successful business development. Software programs used for marketing projects are all web based and allow for online self service should there be any functional trouble you need to correct. The emphasis on software marketing campaign management as a common market trend results from the high need to attract new prospects and retain customers. And the software can achieve the connection between the final user and the service or product that you provide.
Sales and advertising are the main achievements of a software marketing campaigns but results can be analyzed differently for every company, product or brand. Moreover, some campaigns have to target a specific market segment, while others address a non-specific market. And then, the choice of the campaign strategy depends on the product and the way you intend to present it to users. Thus, there is a double relevance in the use of software marketing campaign tools, and multiple task management is only possible with very complex programs.
The main issue with software marketing campaigns is that the programs produced by the software industry grow more and more intricate every day. There are big challenges and therefore big changes to face, and lots of money are at stake for the entrance of new products on the market. Sometimes it takes a year or two before software requires upgrading, but the usage interval can be longer or shorter depending on the market context and the moves of the competition. Unfortunately, the promise of higher efficiency only comes with permanent investment. We can’t predict business evolution according to all coordinates, therefore a smart investor will have to find ways to adapt along the way.
Tip: Visit Daniel’s blog and discover more tips for your home business. You will find great information about how to get free traffic to your website, how to make money with cpa marketing, reviews of internet marketing tools as well as search engine optimization and you can download his Free report: “Don’t Make The Same Mistakes That 98% Of Other CPA Affiliates Make!”.
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M is For Marketing
If you’re just starting up in business, marketing is probably the most crucial element for you. Get this wrong and you don’t have a business. Get it right and you could take off like a rocket!
So what do you need to know? At this stage, there is no point in me telling you fancy and clever ways to do marketing (you’ll have your own ideas and know what’s best for you) – we’ll concentrate on the basics.
First, do your homework. Who are your target customers? Are they male or female? What age are they? If you’re appealing to companies – what size of company? Who do you need to talk to in there? The more stereotypical you can be about your customers, the easier you will find marketing.
Put your customers into boxes. If you have more than one box of customers, that’s fine as long as you recognise that you will need to market and promote to them differently.
You also need to get everything in place so that when you start marketing, you have things already available. This includes things like sorting out your prices, creating a website (if you feel you need one), having some literature in place, getting some business cards and so on.
The third stage is to think about where your customers might go to find your products and services. The easiest way for you to find new customers is to go where they go.
The most common ways for new start-ups to get business are:
1. Advertising
2. Mail shots or leaflet drops
3. Cold Calling
4. Networking
Feel free to give these methods a go, but don’t be afraid to experiment with your marketing and try new and innovative new methods too. I have a list of 50 free ways to promote your business and if you want a copy, please email me (details in the resource box).
When you first start marketing your business, you don’t know which methods are going to work for you and which ones won’t, so it’s important to try lots of different things and keep your costs as low as possible. It’s a lot easier to keep motivated if you’ve only spent £5 as opposed to one lady who spent over £10,000 on advertising with no results!
The most important thing is to actually do some marketing. The more you do, the more it’s likely to work for you. But if you don’t do any or just rely on others referring work over to you, there’s a good chance you’ll be struggling to get customers.
So go for it! Have a plan and put it into practice. Marketing is one of those things that you learn while you’re doing it and you’ll quickly grasp what’s going to work for you and what’s not. Don’t be afraid to experiment and don’t give up if your marketing isn’t working. Just because one marketing idea doesn’t work, another one might if you give it a chance.
Exceptional Thinking (http://www.exceptionalthinking.co.uk) provides help and advice on marketing your small business. They also help people start up in business too. For 50 ideas to promote your business, please email info@exceptionalthinking.co.uk
Pay Per Click (PPC) Marketing – Profit With Free Yet Powerful Tracking & Testing Tools
1 of the most important aspects of pay per click marketing is none other tracking & testing. Even when this is a super fast direct marketing media, the way we test & track is so much easier than the way we test & track offline marketing campaigns.
At the same time, there are so many free yet robust tracking tools. In fact, some people claim that they are willing to pay thousands of dollars if these same tools were not free in the first place.
Conversion Tracking
Inside Google AdWords, Yahoo Search Marketing, MSN AdCenter, there is a conversion tracking function, all you need to do is to add a small piece of code on your thank you page & that will do. It can be used for tracking either leads or sales.
Google Website Optimizer
This is another gift from Google & you can find it inside your AdWords account. Years ago there was a similar tool sold by a famous internet marketer for about $ 500, once Google Website Optimizer was given for free, he pulled his product off the market because he cannot beat the price that Google is offering.
Multivariable Testing
On top of the normal a/b split testing, this tool can do multivariable testing. In case, you are not sure, multivariable testing is a super charged way of split testing. You can test multiple headlines, call to action, offer, price & find the exact combination which converts best for you.
If you search around, you would find that most multivariable testing tools are usually quite expensive so you should be glad that you can simply use the free tools. Anyway, Google Website Optimizer is better than most other paid tools out there.
Is There A Catch?
Some people refuse to use free tools by Google because they afraid that their conversion data will be revealed to them! Personally, I feel that we should not be afraid because Google is not your competitor, they are just getting more data to improve their services to benefit both you & I.
“FREE AdWords Crash Course” (Value: .95)
Forget Everything You Know About AdWords And Pay Per Click!
Here’s How You Can Create Perpetual Profits Right Now!
http://www.insiderppc.com/adwords
AdWords Tips – 3 Quick Tips For Boosting Your Profits From Pay Per Click Marketing
As you may well know, AdWords represents a technique which will allow you, the website owner, to gain paid traffic. The benefit here is that it is generally more successful than its more time-consuming and organic counterpart – SEO – but has the associated detriment that, well, quite obviously, you have to pay for it. As such it will be in your best interest to ensure that you get your money’s worth, which is why I deemed it appropriate to dispense a couple of AdWords tips in your favor:
1. Negative Keywords
To start off, let’s look at a few ways that can save you money. The first thing you need to do is to ensure that you have a list of negative keywords ready to go when setting up your AdWords ad. The reason for this is that your ad won’t get listed when internet users search for any of the negative keywords, which means that you’ll only get hits on those keywords you do want and that, in turn, will supply you with an audience more likely to have an interest in what you have to offer (therefore an increase in your conversion potential).
2. Enticing Copy
In terms of AdWords tips, this one is perhaps the most important – it refers to the words you use in your ads… those very words that could convince someone to click on the link to your website or, quite simply, ignore it.
A bit of advice: if you don’t fancy yourself good with writing short, powerful and persuasive copy, then you might be better off by making use of a professional copywriter to ensure that your ad gets the energy it needs to ensure your success!
3. Landing Pages
There’s only one reason people will click on your ad – they find that whatever your AdWords copy said could help them solve a specific problem or address a certain need. However, take care to ensure that the page they land on is directly related to the theme of the ad. Should your visitors land on a page that says “Wheels” instead of “Exhausts” as the ad promised, they’ll be clicking the back button before you know it.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:
