Tag Archives: Marketing
Marketing With Koozies
Koozies as the name suggests is something cozy. It was discovered in 1982 and it fits comfortably around beverage containers. It can be used by companies as a marketing tool to promote their sales. Promotional koozies can be a great medium to market your products/services.
Koozies come in handy especially if you are hosting a party and people can use the koozies to keep their beverage cool. You may use these in parties to promote your product/service using customized koozies which can have a marketing message on them. People take them back with them and will remember your offerings every time they see it. If your company’s logo is embedded on it, it can serve the dual purpose of promotion of sales and entertainment.
Personalization of the product adds to its value. If it is gifted collectively to the office staff, it can carry the office logo and a message like a vision statement. If gifted individually it can have the givers own wishes and blessings on it and at the same time, it will be a good souvenir.
Marketing koozies with a company logo on it help promote sales. It can be inscribed on key chains, mugs and of course koozies. They are made in different shapes to catch customers’ attention. There are football koozies, jersey koozies, basketball koozies, etc available on the market.
When you want to use koozies for marketing, the company logo can be printed or embroidered on one side and the company’s name on the other side. You can choose the format that suits you best. Sports companies use these koozies as a part of their advertising campaigns. Koozies are used extensively by the players on the field. These companies find these marketing koozies a good platform to brand their products.
Marketing koozies are a useful marketing tool used by businessmen. They prefer to give away these koozies as gifts. It helps in creating an impression about your company and its products/services that customers would remember.
Check out Kustom Koozies for your koozie needs!
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Free Marketing Ideas
As we all know, marketing sites are a dime a dozen. Most offer the same deals, the same ideas, and the same concepts. Perhaps they are worded a little differently, but for the most part, there are a lot of the same stories. If you are in the marketing world of employment, you have to be quite savvy. You definitely have to be on top of your game and figure out how to reach your goals.
When you are trying to find new and innovative free marketing ideas you have to be able to find the source and go from there. What I mean by that is you have to know what is working for you and what is not working for you. For lack of a better phrase, you have to almost become one with your product or website. You have to be able to go back to records and see how much success you have had with each individual concept and essentially begin at step one again. You have to able to track exactly what has brought revenue in for you.
Marketing ideas also come from knowing what a client wants, before he or she knows it. You have to be the one at the forefront who knows what will work for people and what will not. You also have to be able to gird them with the knowledge of why it will work for them. People want answers. They want a typical cause and effect and in gaining that, they need a hypothesis. You as the person with the knowledge and or product have to be more than equipped in the game of cause and effect and explaining exactly why.
The average person is always looking for a way to make more money. They themselves are looking for free marketing ideas, to market something that will make them more money. In essence, we are all trying to gain the same idea, and that is to make more money and we want to do this as fast and as efficient as possible.
In marketing as with most things some of the best tips are free.When I created http://freemarketingideas.org I was just trying to show people a little of the free content I had been given. There is stuff at Wealthy Affiliate University that is given away that some of the sales guru’s wish they new.But I guess it was just to keep it affordable for the thousands of people learning there. I also am gathering other items that I found useful at http://salesmarketingideas.com Bruce Mackay.
Internet Marketing Revealed
What is Internet Marketing? This type of marketing is some times referred to as On-line marketing, or can also be known as e-marketing. An explanation for this is the marketing of products or services by using the big World Wide Web and that’s it in a nut shell.
People often see marketing as selling, and this can be some times confuse people. Look at it like this, the majority of people who make a living from home, network marketing on the internet are not physically selling anything.
To put it another way, they are actually trying to generate traffic to a product or service so that they gain prospects or email addresses to build up a list of prospects. Whilst you are gathering information, they get lead to a service or product that actual does all of the selling by itself via the sales pages etc.
To do this, is quite simple and it can be done whilst you learn different, new, and improved ways to go about driving traffic to a website, sales page or destination using the up to date ways that some one else who is all ready doing this type of thing, and simply copy them. Having knowledge of the internet and computers is not something that can be over looked here, we are not talking about being a genius and knowing everything about the web, but a basic know how will let you get started and then you just build and build this knowledge whilst developing your business. The best advice I can give is to copy someone who is all ready very successful in the area you are looking to get into. i.e a mentor.
Having the internet has now exploded the work from home business opportunity. In the early days most internet users would generally use the net to search for items or research a topic etc, but now this has been pushed aside and people are seizing the chance to make serious incomes online whether it is their primary income, part time, a hobby or what ever, there is money to be made and plenty of it. After all making money as your own boss and from your own home has got to attract even the cynical of people this world and plant that seed of doubt that maybe they need to open their mind to the potential of making a lot of money is definitely possible
Having said all of this, there is research to be done here and by that I mean, taking time to search the net wisely and not jump into the first opportunity that you come across as there are pitfalls when searching for such products and that is SCAMS.
These are every where unfortunately but to get passed these, you need to do your home work and find out as much as possible on the particular product your interested in to make sure it is what it says it is. Try and get through all of the rubbish and find that one product will take time but it will be worth it. So good luck in finding the right one for you, if you really go for it then you will find that opportunity and then be up with the top earners for years to come
Carl B is a Mentor and Internet Success coach teaching others to make an income online. http://www.doyouwant100k.com
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Niche Product Marketing
Niche product marketing comes in two stages, first finding the niche and then it’s about traffic, traffic, traffic. You have your blogs, Squidoo lens etc all going on so you just need to get people to actually check them out. How do I get traffic? It’s one of the most asked questions in marketing. You may have heard of SEO’s, pays per click, just to mention a couple. These all boil down to time and money. Twitter is a way to do your niche product marketing free and easily.
However there is a right way to use Twitter for your niche product marketing. Its no good tweeting all day if no-ones listening. You need to get together an audience that are actually interested in your niche in the first place. If you already have a Twitter account running you will know that your live post stays there for a matter of seconds, thats all you get. Your followers are vital. Its no use having thousands of followers if only a small handful, if any, are actually interested in your niche.
If you are an internet marketer with a number of different niches, so that you don’t confuse or ‘put-off’ your followers you need to look at setting up a twitter account for every niche separately. This will ensure when someone checks out your profile its all about the same niche (subject). If a follower checks out your profile only to find that you have about 20 different niche subjects going on, it will put them in the mind that you are a ‘jack of all trades but master of none’ kind of twitterer. It will clearly show that you maybe aren’t as experienced as maybe the follower first thought on that subject. How can you be? You have 20 different things going on. Whilst Twitter is an excellent way for niche product marketing, it needs to be used correctly or you are just wasting your time and energy.
Hayley Hewitt
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Build Your Marketing Platform
Whether you’re an author or a speaker or the owner of a small business, you have something to say. That means you need a platform-a niche that showcases your expertise.
No one is born with a platform-but great ones can be built. Here are some tips to get you started.
• Define your target audience in detail. You can’t hit a target if you don’t know what it is. No product/service is perfect for everyone.
• Define your specific platform goals. Do you want to: 1) Drive traffic to a consulting business; 2) Drive sales of information products; 3) Create more lucrative speaking opportunities; 4) Establish yourself as a recognized expert/thought leader; 5) Be asked to create joint ventures and/or serve on advisory boards or leadership roles?
• Find places your audience is already congregating and go there first. It’s easier to go where they’re already meeting than to woo them to your new location. Start locally, grow to regional and Internet venues, and expand to national opportunities.
• Understand the need your presentation fills for your target audience. Go beyond the immediate problem to the pain and fear.
• Create a proprietary system to get repeatable results based on your body of knowledge. People want a system, not a general understanding.
• Look at logical spin-offs for greater revenue potential, such as information products, live or virtual classes, workshops and retreats, special coaching packages, product/service bundles and collaborations.
• Establish your voice. Think about how you want to be perceived and the impression you want to leave, then make sure that every form of communication reinforces that perception.
• Add value. How can you make it easier for your prospects/clients to succeed? What extras can you provide to create the perception of providing a great value?
• Remain visible. Commit to the time it takes to build and nurture a following. Go for qualified followers, not just numbers.
• Create a web presence that matches and reinforces your voice and platform. This includes your web site, blog, Twitter, social media sites and online forum participation.
• Reach out by offering yourself to speak and for media interviews. Compile your own list, and connect via Help Out A Reporter, National Speakers Association, eSpeaker.com, etc.
• Pioneer your own success with booking speaking engagements, then engage a booking agent or virtual assistant to help you go further.
Put these tips to work and start building a platform to make your voice heard!
Gail Z. Martin owns DreamSpinner Communications and helps companies and solo professionals in the U.S. and Canada save money and get results through exceptional writing and marketing. Gail has an MBA in marketing and over 20 years of corporate and non-profit experience at senior executive levels. Gail hosts the Shared Dreams Marketing Podcast and the Shared Dreams Become Reality group on Facebook. She is also the author of The Summoner, The Blood King and Dark Haven fantasy adventure novels in the Chronicles of the Necromancer series. Find her online at http://www.DreamSpinnerCommunications.com and on Twitter at GailMartinPR.
Successful Internet Marketing
Are you still trying to find your legs while searching for a successful internet marketing technique? There is one important factor that many people need to strictly follow. Not only should you do your research and then write up a business plan to develop your strategy, you also need to figure out how to pace yourself if you want to achieve any kind of internet marketing success. Here is an brief analysis of three, basic working styles.
1. The Slowly, ‘git er done’ Approach
It seems that the slow and somewhat steady style is how most people approach internet marketing. You may have heard the ancient Chinese saying, “a journey of a thousand miles begins with the first step”, and that’s very positive advice. But we are not talking about social change, we’re addressing internet marketing.
If you only take those first few steps and then stop to rest, take a few more steps, stop and rest, the internet will will quickly pass you by and your thousand mile journey goal, will quickly become a two thousand mile journey. Ending up with you becoming less motivated.
Since you are not creating any momentum with your project, everything seems to drag on and endless distractions keep sucking up your time and energy. Inevitably, you will become discouraged at your lack of progress. So what ends up happening is that you kinda, sorta pull back to think about it some more, when another shinny object appears, and you say , “hey that looks more interesting anyway”.
And the pattern repeats itself.
If you are building a boat, the slowly ‘git er done’ approach can work to your advantage. But this is not the best way to achieve internet marketing success.
2. The All Consuming Action Approach
This is where you take massive action and literally lock yourself up for however long it takes, a week, a month or more, and focus exclusively on getting your project done. Most people are unable to do this, since you need the financial resources and be able to make a full time commitment. And I should add, have certain personality traits. Unless you have those traits you will get burned out really quick and drive yourself and others crazy.
Not to rain on your mass action parade, but this approach does not guarantee that your project will achieve internet marketing success. It’s true, that if you do put together a good product and your timing is right, you can make massive profits. Its also true that you can take every dollar you have, play the lottery and you may win.
But if you can juggle all the variables, friends, family, money, time, and have put together a solid business plan, massive energy, momentum, and results, can be exhilarating.
3. And Then There Is The Micro – Burst
This is when you make a commitment to block out periods of time when you only work on your project. This may be three hours several nights a week, a full day on your day off, or… But the key is that you don’t allow any distractions. This internet marketing technique allows you the best of both worlds. You end up working intensely for a short period of time and yet still allows you to have a life. Break your project down, so you can see what needs to be accomplished.
Are their areas that you will need outside help on? Do you need to outsource? My personal preference is to start on those areas right away so I do not end up getting bogged down and becoming unnecessarily frustrated later on.
With the micro burst, what you end up doing is creating momentum and actually seeing progress being made. This gives you even more motivation and energy to keep moving forward. After you have followed through and completed your project you can then fall into the slow but steady approach while you are building up to your next micro-burst of activity.
No one, except a guru who is trying to sell you on their latest get rich quick scheme, will honestly tell you that internet marketing is easy. To really learn successful internet marketing techniques, means that you will have times of failure and frustration.
Some people will have a sharper learning curve that others. Sometimes its a good thing to take a break and look at the bigger picture.
And the reality is that there is more to life than internet marketing. Just keep in mind that everything you experience, you can profit from. Life is not just about a cup half full or half empty, it is about living.
And whatever you do, go live it.
Be Fearless
Billy Ojai
Do you want to make more money in Internet Marketing? One way is to learn good copywriting techniques. Pick up your Free copy of ‘Copywriting for the Web’ at http://billyojai.com
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Internet Website Marketing
One of the most basic ways to get involved in internet website marketing is by establishing a website. A website is a cost-effective way to promote a business, extend its reach, and offer services.
Any business, regardless of size, benefits from having an online presence; the breadth and permanence of the internet means that a website can be accessed at any time, from anywhere. By comparison, other forms of advertising have a more limited window of effectiveness. A website can be updated, edited and expanded instantaneously, making it a more adaptable marketing platform. To this end, websites can adopt a blog format, or add a blog section, which lends itself specifically to providing updated content in an easily accessible form, a strategy which can be further leveraged by the use of social networking sites or micro-blogging platforms like Twitter, instantly bringing any updates to clients’ attention.
Additionally, internet website marketing allows a business to accumulate impressions in ways that are unique to the internet. Search engines constitute one prominent source of website traffic, and it is possible to use search engine optimization, or “SEO,” techniques as well as paid advertising to increase the prominence of a website in relevant search results. Directories, bookmarking sites and link aggregators such as Digg, on which web content of interest is highlighted and sorted by category for broad audiences, are some examples of other popular methods for bringing in viewers. Website cross-promotion and online affiliate marketing programs can also be used to increase traffic.
By making use of web analytics software, a website can be used to determine a variety of information about its audience. In this way businesses can learn about their target demographics more easily and in greater detail than ever before, with access to information such as the location of their viewers, the sites from which they are arriving, what exactly it is they’re searching for, how long they’re staying, and more. This data, in turn, can be used to refine the business’s website and marketing strategy. Website content can even be optimised based on the details of the incoming visitor.
A website is a versatile marketing tool which can prove to have immeasurable value to any business large or small. Internet website marketing essentially places a business in a high-traffic district, open 24 hours a day, 7 days a week. Furthermore, it enables a business to take advantage of the limitless opportunities afforded by the internet. Internet search engines and online portals have supplanted the telephone directory as the public’s quick-access information source of choice. Businesses that lack a presence on the internet are missing out on a significant opportunity.
The New Starting With Marketing Academy will teach any internet newbie to have their own solid internet business online ready to earn in just 6 – 8 weeks – http://www.StartingWithMarketing.com
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Marketing by Website
One of the simplest ways to get involved in internet marketing is by establishing a website. A website is an efficient, affordable platform for promoting a business, extending its reach, and offering services directly to consumers around the globe.
All businesses, regardless of size, owe it to themselves to consider establishing an online presence; websites can be accessed anytime, from anywhere. Other means of advertising, by comparison, have a severely limited window of effectiveness. Websites can be updated and optimized instantaneously, making them an adaptable, flexible marketing platform. A website can incorporate blog elements, giving it a section specifically devoted to providing updated material in an engaging, easy-to-understand form, and this strategy can be expanded by the use of social networking sites and micro-blogging options like Twitter, instantly bringing updates to the attention of new and established clients.
Website marketing can also allow a business to extend its reach in ways that are unique to the internet. The greatest drivers of website traffic are search engines. Through search engine optimization or “SEO” techniques, as well as paid advertising, businesses can increase the prominence of their websites within relevant search results. Social bookmarking sites and link aggregators such as Digg or del.icio.us, which highlight web content of interest and sort it by category for wide audiences, are examples of other popular channels through which website hits can be encouraged. Other reliable ways to generate traffic include website cross-promotion and affiliate marketing strategies.
Web analytics software allows a website operator to learn a variety of information about the site’s audience. Target demographics can be identified and assessed readily and in great detail, with information about viewers including their locations, the sites from which they’re arriving, what search terms they’re using, how long they’re staying, and more. This data, of course, can prove invaluable in crafting an effective marketing strategy. It is even possible to optimise website content based on the particulars of incoming visitors.
In modern marketing, a website is one of the most versatile, effective tools available. Expert website marketing can essentially transport any business to an always-open, high-traffic district. What’s more, it lets businesses take advantage of the unlimited opportunities provided by the internet. Any website is positioned to become a destination for the millions of users of search engines, social networking sites and other portals. This is an opportunity that no business can afford to miss.
The New Starting With Marketing Academy will teach any internet newbie to have their own solid internet business online ready to earn in just 6 – 8 weeks – http://www.StartingWithMarketing.com
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Advertising Vs Marketing
Recently I was having a talk about marketing and the subject of advertising seemed to dominate this conversation. We kept coming back to all the different methods of advertising when it dawned on me that advertising is not marketing in and of itself. Many professionals believe it is an interchangeable term that relates to the promotion of their business.
Advertising is actually a component of marketing. As in, all advertising is marketing but not all marketing is advertising. An ad or advertisement is an announcement of a product or service. Albeit an important component of business success, it is merely a device to attract the attention of a particular segment of the population with the goal of an action being carried out. Usually that action is to use or buy the product.
The purpose of marketing is also to attract attention often by using the same media vehicles that we use in advertising. I think where the confusion comes in is this similarity. It is important to plan your whole marketing scheme and develop a plan and philosophy for your business. Advertising is a crucial and necessary tool to attract business, but advertising alone is not enough.
Marketing begins with the relationship you want to form with a given public, be it large or small. It begins with the image you want to create and the emotion or feelings you want to stir in people. Part of this can be done through effective advertising campaigns, but your marketing is the all encompassing bedrock of your business.
Think of the most successful brands in the world. They usually conjure an image that is directly associated with that brand. Rolex or Mercedez Benz immediately brings to mind affluence and a high standard of living. Ford automobiles stands for family and tradition, Heinz ketchup for quality and consistency, and Sony for cutting edge and precision technology.
These companies have spent years building their reputation and it started with their marketing foundation. The advertising reflects their market image but it is not the foundation of the brand. Many other factors are involved in marketing, such as service, brand image, quality, recognition, a logo, relationship with customers, public relations, and above all being unique.
How does your product make people feel? More importantly, does it make them feel good by doing business with you other than someone else. Constantly focus on building the best brand and image possible and do whatever you can to improve. Consider your marketing philosophy as a whole when developing a business strategy and let the advertising drive your success, but don’t let it become your business.
If this has been helpful and you’d like to learn more Go Here for more marketing tips.
James Broadfoot is an entrepreneur, web publisher and online marketing specialist. Take a Look Here to see what else he’s up to.
Overcoming Marketing Clutter
What was the last marketing piece that blew your mind?
Why companies need to work on overcoming media clutter . . .
Advertising is no longer the novelty it once was and has become so commonplace today that most of us barely notice it. Indeed, marketing clutter surrounds us in our daily lives through television, radio, newspapers, internet, billboards, and even your coffee cup! With such fragmentation of the media it is but natural that only outstanding advertisements catch the viewer’s attention and live on in human memory.
Likewise, ads too have changed. Gone are the days of mere showcasing of the product. Ads today have taken on an emotional hue and products have developed character to become brands. To stand out ads need to connect with the consumer in more than a sales-pitch manner. Aspirational marketing draws on people’s deep-seated dreams making them desire things that they do not truly need. Some emotional advertising even draws on negative cues such as fear or insecurity (eg insurance products) to earn sales revenue.
Advertising designing too has advanced greatly. Simple black and white images have been replaced by hi-fi graphic designs that jump out at you as you walk past. Images have always been a great way to grab audience attention as they say much more than words in a limited time. Some advertisers get carried away and plaster their ad space with words and images to get the most out of the media space they’ve paid for. Quite often, print ads with a lot of white space actually attract more eyeballs.
But the real problem behind ad clutter lies in the proliferation of brands in a booming economy. When people have a choice between 500 different toothpastes, marketing seems like the only way to be the preferred brand. While every company worth its salt seeks to be on every media platform possible, media space costs spiral and so do the costs of the products themselves, leading to a vicious cycle.
So what is the solution to such an obvious problem? The way to overcome marketing clutter is to constantly innovate. Once there is a breakthrough, chances are the new medium will be exploited untill it becomes monotonous to the audience in a very short span of time. In such a scenario, new innovations in terms of creative ideas, media, and message delivery are constantly required to keep the audience engaged.
Some of the greatest breakthroughs in marketing have been thanks to the internet. Social media marketing, pay per click advertising, search engine optimization, have all revolutionized the way companies spend their marketing budgets and given the smaller business a chance against the heavyweights.
The other surefire way to engage the audience today is through interactive advertising. Anything that gets the viewer to do more than passively look at a picture or watch a TV commercial is more likely to make a mark due to the levels of engagement it demands.
With a daily increase in products and brands, advertising clutter is likely to continue. In this media jungle, only the most creative or those with the deepest pockets will ultimately survive.
Garry Macdonald & Kieran Smyth provide marketing success systems to help you significantly boost your business profits. Want to learn more about how to develop amazing marketing strategies? Claim Garry & Kieran’s popular Free Marketing Magic Report identifying marketing strategies you can implement immediately guaranteed to explode your sales, available at: => http://www.professionalsinmarketing.com
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