Tag Archives: Marketing
AdWords Vs the World – Choosing the Best Marketing Tool
With the incredible success of Google AdWords, the market is a flush with other companies offering paid advertising through PPC (pay per click). Is it best to go with AdWords or is it best to try others?
Competition is ever increasing online, and as it does, the price increases with it. There are only a limited number of spots to advertise, and as such, the person willing to pay the most will generally win.
Google AdWords is the most used PPC Engine. There are advertisers paying as much as $ 100 a click for certain keywords. Thankfully (for us as Affiliate Marketers/Small Business Owners) the big businesses haven’t really started to understand how powerful internet marketing is. However, when they do, expect the price to skyrocket.
So, with that said, should you use the cheaper lower tier PPC companies? Keywords costing $ 5 a click could cost as little as $ 0.05! Surely only a idiot would spend 100x the price. However, there is a reason Google is so expensive, and why so many people use it.
Imagine if I offered to advertise for you. I will go to a shopping center and speak to people about your product. You pay me 10 cents for every person I speak to, but you don’t get to see me doing it. You have to totally trust me when I tell you how many people I have spoken to. Would you do it? Of course you wouldn’t! Why would you trust me? I could spend the time lounging around smoking and say that I spoke to a million people.
When you advertise on websites, rather than using a Search Network, you are trusting that people aren’t having their friends and family click your ads to make them money. While Google spends a fortune analyzing all clicks, smaller companies don’t have the resources to do so. Also, a fair few companies have been shown to use “bots” to generate clicks.
Quite often I receive refunds from Google because of suspicious clicks. I have never received the same discount from the smaller companies without me literally threatening to never use their service again.
Now, I’m not saying that you should never use other PPC companies’, however, until you have a lot of experience under your belt, you should stick with Google. You need to have the experience to know when high clicks but low sales are because of your ad copy, rather than a con artist taking your money.
There are ways to make AdWords cheaper. Perfecting your advertisements through split testing will allow you to massively increase your CTR (Click Through Ratio). Google rewards effective advertisements with cheaper prices. Instead of trying to find cheaper places to advertise, spend the time perfecting your art. If you are having a very hard time making a profit because a keyword is just too expensive, then use another keyword. Long Tail keywords are keywords with relatively low monthly search traffic, but combined with many others can give you huge traffic for a very low price. Long tail keywords are generally much more targeted that the broader, more expensive keywords. Use them!
To Your Success!
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Pay Per Click (PPC) Marketing Tips – How to Run a Long Term Business
If you want to make more money with less stress, you need to have a long term view of your business. First of all, you must take pay per click marketing seriously & treat it as part of your business process.
Google Guidelines
Google AdWords provided many guidelines to help you do just that. Do not see it as a bunch of silly rules that creates more work for you, instead, see it as a guide to help improve your business & to serve your clients better than before.
Quality Score
Take a closer look at the things you need to do to improve your quality score. These are things that help you become more relevant, like matching your keywords, ads & landing pages. They also help you look more professional & trustworthy, especially when you have a contact page & privacy policy page.
Segmenting
For your business profits to compound over time, you need to build a list of email subscribers. Then separate the lists based on what they bought, do remember to also have a list of people who have not bought from you yet. When you do this, you can send out separate relevant offers by email regularly.
Another advantage of building your list is the fact that when you pay for a click, that money is gone forever. If you cannot get enough sales, you will lose money. With your own list, you have many more opportunities to make more sales because you are following up with email.
Survey
When you have a list of subscribers, you can ask them to do surveys & instantly you are getting accurate feedback based on what they want. When you know what they really want, you can offer it to them & you can make a lot of sales. After all, you are offering to them what they already wanted in the first place!
Summary
Pay per click might be getting more expensive with time, however, when you are using it to build your list, your business will surely last for the long term.
“FREE AdWords Crash Course” (Value: .95)
Forget Everything You Know About AdWords And Pay Per Click!
Here’s How You Can Create Perpetual Profits Right Now!
http://www.insiderppc.com/adwords
Pay Per Click (PPC) Marketing Tips – How to Use Google Analytics
In pay per click, there are a number of tracking & testing tools which are available to you at no cost. Many smart advertisers use Google website optimizer & Google analytics. However, few people really know how to make full use of analytics when it comes to pay per click marketing campaigns.
Google Analytics
The first few things you need to do before you use analytics is to create an account, create a profile for your website then add a piece of code on the pages within the footer area of your website.
Average Time
Using the tracking function within Google AdWords or the testing functions of Google website optimizer, you can never tell how long a visitor is viewing your website. When you look at the average time people are on your specific landing page, it can be an indicator of how effective your landing page is.
Browser Type
Do you know which internet browser most of your visitors are using? You can find out within Google analytics. The reason why you need to know is because the newer the browser, the more technologically savvy your visitors are, the older the browser the less savvy they are.
Now that you know their level of comfort with technology, you can tailor your communications based on that. If they are very savvy, you can afford to test out the newer technology, if they are less savvy, you go for the simplest possible solution.
Conversion Funnel
Set your goals based on the visitor path. Maybe your flow is in this order, squeeze page, confirmation page, sales page, thank you page. This is your conversion funnel, you can see where exactly your visitors dropping off & you will know exactly where & what to fix.
Maybe you are getting many people subscribing to your email newsletter yet not as many clicked on the confirmation link, so you need to have a better message telling them to open their email to click on a confirmation link.
Summary
There are so many other ways to improve the flow of your search marketing campaign, this is a simple little idea which is easy to implement, therefore you should test it out as soon as you can.
“FREE AdWords Crash Course” (Value: .95)
Forget Everything You Know About AdWords And Pay Per Click!
Here’s How You Can Create Perpetual Profits Right Now!
http://www.insiderppc.com/adwords
Pay Per Click (PPC) Marketing Tips – Understanding the Mindset of People
In order for you to be an effective pay per click marketer, you must understand the mindset of people, especially when they are online doing searches. The majority of people who are searching online are usually looking for information, it is up to you to turn that into your favor so that you can profit.
Solving A Problem
Many times when people are looking for a solution to their problem, they go to their favorite search engine, type in some words & hit the search button. Then they look at the search results hoping to find something to click. When your ad speaks to them, they will click it even though they know it is an ad.
Depending on the nature of the problem, some of them can be solved with a single purchase. Maybe a teenager is looking for acne treatment, once he makes a purchase, he stops searching. Maybe a parent has an autistic child & he is looking for help, he might continue to buy different books over time.
Some problems can be solved easily, some cannot be solved but can be controlled. For problems which be solved with a single purchase, focus your ad copy on the urgency of the problem. For problems which requires long term solutions, focus your your ad copy on the impact of the problem.
Scratching An Itch
Some people are looking to scratch an itch, it might be a hobby or they just want to find out more about a certain topic. For hobbies, it is usually an itch that can never end! For example, some people have been buying audio equipment for many years.
Depending on the hobby, some will cause people to spend money over a long period of time. Some people own many more golf clubs than they need, others have a huge collection of books, CDs, DVDs & more.
Most of the people who are scratching an itch will continue for many years to come. When it comes to hobbies, you need to do proper research so that you will know the specific insider words that your audience uses. Then, you use those words in your ad copy. When you appear as an insider, they will trust you more.
Summary
Now that you understand the mindset of people, you will be able to write more compelling ads to get more of them to click & to present offers which they will be more willing to buy.
“FREE AdWords Crash Course” (Value: .95)
Forget Everything You Know About AdWords And Pay Per Click!
Here’s How You Can Create Perpetual Profits Right Now!
http://www.insiderppc.com/adwords
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AdWords Marketing Tips – Checklist For Super Responsive PPC Ads
The most obvious way to get more traffic from Google AdWords is to simply get more clicks for your ads. This may sound like a tricky task, however, with some testing, it is simpler than you think. Here is a quick checklist to help you create super responsive pay per click ads.
Keywords
Place your keywords in the headline & other parts of your ad such as your display domain name & the folder of your domain name. When keywords are bold, they get more attention which in turn gets you more clicks on your ads.
Question?
Can you ask a question in your ad or even in your the headline of your ad? People are conditioned to respond to a question so when you ask questions you will get more clicks. Just add a question mark at the back of your headline & your response rate will surely improve.
Numbers & Special Characters
There is just something about numbers & special characters that makes your ad stand out in a visual manner. Same thing, when you can draw more attention, your chances of getting more clicks will go up. Use specific numbers for even better results.
Limited Time Or Quantity
Is your offer limited by time or limited by quantity? If yes, show it in your ads. Create that sense of urgency in people so that they will click on your ad right away. Make sure it is really limited, not some fake scarcity tactic. People can usually see through you when you try to lie.
Curiosity
What the heck is that? When people ask that question, they are obviously curious. If you can get people to be curious about what exact is behind your ad, you are sure to get a lot of clicks. Make sure it is relevant if not you will get a lot of clicks with very little conversions & you will lose money very fast.
Samuel Ng makes a very comfortable income online with search engine marketing, affiliate marketing, membership sites & more. On top of all that, he is always sharing unique & practical tips to help you make more money with search engine marketing, affiliate marketing & membership sites.
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Internet Marketing Jobs Nyc – What To Expect and How Much Pay Is Reported
Internet Marketing Jobs Nyc
Internet marketing jobs are found almost everywhere and any business that has an internet presence will have someone performing this job. After doing a bit of research I was able to discover what the average pay for someone in marketing makes for different businesses as well as the reported incomes from those that do it from their home as affiliates. I was going to get into the three biggest questions people have when they look at Internet marketing jobs. Internet Marketing Jobs Nyc
The first question that everyone asks, and it’s pretty natural to want to know before you even start, is what kind of money can you make with your particular job choice. I will admit I have looked at salaries and hourly pay before I even look at the job requirements or work. People don’t want to leave a job they have unless they are going to get a job that meets their needs. Most people need more money so unless they get higher pay they are not going to leave. Below are the average pays as reported by the United States Department of Labor.
Marketing managers in the industries employing the largest number of them:
Computer systems design and related services, $ 127,870
Management of companies and enterprises, $ 115,650
Management, scientific, and technical consulting services, $ 111,130
Insurance carriers, $ 103,210
Depository credit intermediation, $ 98,510
Sales managers in the industries employing the largest number of them:
Professional and Commercial equipment and supplies merchant wholesalers, $ 125,130
Wholesale, electronic markets, and agents and brokers, $ 114,670
Automobile dealers, $ 107,500
Management of companies and enterprises $ 106,980
Department stores, $ 54,560
Now when you look at these numbers your eyes light up and the size of just the average amount but before you start re-writing your resume think about what the need for each of these jobs are. Most of them need at least a marketing degree. Unless you happen to have received one the last time you went to school you need to go back and spend a few more years and a few more dollars to get it. The second issue you may run into is the competition. There is a lot of competition for these high paying jobs and people with experience or know the guy hiring will get the job before anyone fresh out of college does. If you were just starting your education career then choosing this particular line of work can be beneficial in several years once you get a degree and get some experience under your belt. Internet Marketing Jobs Nyc
Lets take a look at the reported yearly income of many Internet Marketers that use various methods to get money. I collected all these from the websites and advertisements I see every day as well as the comments from others in forums and new groups:
PPC marketing, -$ 5000 – $ 1,000,000+
Affiliate marketing, -$ 500 – $ 1,000,000+
Article marketing, -$ 250 – $ 1,000,000+
These are only the top three methods that internet marketing offer and there are many different sub categories you can look at but what it seems to me is that there is a lot more risk than a job but with it comes a lot more reward. I know that these numbers don’t show an average as it is almost impossible to find an average with so many part-time, full-time, and professional businesses but the range of it seems pretty consistent. You can either lose money or make a lot. There is also a lot of middle room where you can break even, make a little or lose a little but they are both there. So what does this come down to?
If you want one of the many Internet marketing jobs, you need to start early. Internet marketing jobs aren’t the easiest to achieve and have all the perks and down side of the job title. Internet marketing, jobs where you work for yourself have a great potential but are not guaranteed to make any money and in fact you can lose money. Most people find a job and dabble in Internet marketing. If they have a knack for it they move full-time and do well. If they don’t they keep their job and continue to progress through corporate America. Internet Marketing Jobs Nyc
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Internet Selling For Online Business – Marketing Secrets Exposed!
You need Internet marketing for online business. If you are running a business on the Internet, it solely is smart to take advantage of the vast worldwide reach of the web. Marketing on the net has several benefits – you’re able to target a worldwide audience, you’ll market automatically 24 hours and seven days a week and you can live your marketing results accurately through sophisticated tools.
One in every of the keys of Net selling for an online business is to drive traffic to your website. To make cash on-line, you wish traffic; you would like visitors. Period. Without traffic, one can have the most beautiful web site in the globe but not create any money. It was once that you could ‘build it and they can return’. That’s not the case anymore with increased competition for attention online.
Here three marketing secrets that will get your business huge exposure on-line:
1. Banner Ads
Banner ads were once said to be ineffective when folks became ‘banner blind’ as a result of they no longer noticed banners. That’s not true if you create an attention-grabbing banner. The aim is to make a banner that grabs attention in the primary few milliseconds of your visitors coming across it. Odd, or perhaps shocking banners work best. Sites like AdBrite, individual blogs and Google AdWords’ content network enable you to put banners everywhere the web to advertise your business.
2. Pay Per Click Ads
Pay per click ads are the short classified ad-vogue ads you see on the correct hand side and generally at the prime of search engine results pages. They’re called pay per click because you merely procure clicks that your ads accrue. This is often a revolution in online advertising as you don’t purchase impressions, only after you receive guests! Plus, you are additionally in a position to target your ads to interested individuals solely by using targeted keywords. Google AdWords, Yahoo Search Marketing and Microsoft AdCenter are three of the most effective PPC engines.
3. Search Engine Optimization
Search Engine Optimization has doubtless even greater results than PPC ads. This is as a result of most folks notice the natural, organic results and ignore the PPC ads. This means you will get considerably additional traffic by ranking highly on the pages than from an ad. But, this is more time intensive and it’s counseled that you simply test your keywords using PPC before optimizing your websites to achieve a high ranking.
I recognize, this might in all probability sound like rocket science to you. Don’t worry, this can be simply an introduction to web selling for the web business. If you’d like a lot of info, take a look at my resource box below.
Leslie Donner has been writing articles online for nearly 2 years now. Not only does this author specialize in Internet Selling For Online Business – Marketing Secrets Exposed!
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Is PPC Or SEO a More Effective Use of My Marketing Dollars?
When attempting to drive traffic to your website, generally an e-commerce website or conversion based site, many site owners wonder which is better, SEO or PPC? The answer is simple – “it depends.” There are a number of factors that determine which avenue is best for your site, however, most great websites employ a little bit of both. Below are some questions to ask yourself before deciding how much of your marketing budget to put towards Natural Search Engine Optimization or Pay Per Click.
How Much Time do I have?
If you are looking to drive traffic immediately, it would be wise to put a few extra dollars towards pay per click. Although natural search engine optimization will eventually drive a significant portion of traffic to your site, the strategies and methods needed to obtain this traffic can take anywhere from 3-6 months to fully develop. Pay per click is an effective method of driving traffic immediately – as long as you are willing to spend money.
Is the market growing, dying, or stagnant?
This is very important no matter what kind of marketing you are engaging in. When marketing products or services online, it is very important to know how much competition you are dealing with. Websites that rank well organically, for the most part, have spent quite a bit of time building up value and authority in the eyes of the search engines. If your market is declining, by the time you gain this authority and begin to rank well for certain top keywords, the market might not even exist. You will also find less competition in the PPC avenue if the market is declining, making it a great opportunity to increase impressions and drive traffic. If the market is growing, it is best to be one of the first sites to develop organic search engine authority before the barriers to enter your market are so low that thousands or even millions of sites are trying to market similar products or services.
Do I have a recognizable brand?
In PPC, more than natural search engine results, a recognizable brand name is vital. A growing number of visitors are able to determine the difference between an organic search listing and a paid search listing. As a result, users tend to put more trust in an organic listing when the company or brand is not very well known than a paid listing. This does not mean that PPC is not an effective means of gaining impressions with your brand name; just do not expect your click through rate to be astronomical at the onset. Over time, once your ads have been viewed a few times or if users have seen your listing organically, they will build up more trust, making it more likely that they will click on one of your paid listings.
It is always recommended that a website have both a strong natural search optimization strategy, as well as a strong PPC budget, in order to capture both segments of the market. Evaluating your company, your goals, and your market will give you a better understanding on which areas could use a little more attention.
Aaron Garcia is a Search Engine Marketing expert, with experience in both Search Engine Optimization campaigns as well as Pay Per Click account management. Aaron and his company, MorePro Marketing understand the necessity of having a balanced Search Engine Marketing campaign.
Pay Per Click VS Article Submission: The Better Marketing Strategy
The dawn of internet marketing has been lingering for quite a while now. A lot of business, job opportunities, and marketing strategies could be experienced in the World Wide Web, giving everyone the benefit of convenience and easy access. Two of the well accepted marketing strategy being appreciated by everyone is the Pay Per Click Advertising, where you get to advertise your business, subjected to pay for every time it will be clicked by a surfer; and Article Submission, which involves the conventional creation of articles and publishing them for everyone to notice. But in trying to analyze the effects of Pay Per Click VS Article Submission, which one is a better way to success?
For a beginner, Article marketing is a good strategy. The articles you make, for one, can be done without capital. Since you are in the beginning process, it will not be much of a burden if no one manages to click on your article and have an interest on reading it. Creating articles and publishing them does not necessarily require any payment. Apart from that, this type of marketing could be considered as a long-term marketing strategy, with you publishing your articles for public reading for as long as you like. There is also no need to constantly check your articles to see the fruits of your labor after publishing them. The readers will naturally flow to your website to check out your business as they read the articles.
In Pay Per Click advertising, on the other hand, there is a need to constantly check your advertisements to make sure that they are being entered into by readers. In this marketing strategy, you will have to pay for your advertisement based on how many times it was clicked. Frankly speaking, this advertising strategy is advised for those who are already established in the field of online business. That means if there are one hundred readers who clicked on your advertisement, you are to pay for the one hundred clicks worth of advertisement. It is very inconvenient especially in the case of beginners, seeing as there might be a big chance that not everyone would get to visit your site. What’s more, in Pay Per Click, there are usually quotas that must be reached, i.e. a designated number of clicks in a day. If they cannot be reached, you might end up paying more than what is necessary.
Advertising and business are two things that are very risky. You should always be prepared to take on the challenge of facing the possibility of failure every time you attempt something. It is like a battle where victory is never assured. But in selecting the perfect strategy in order to ensure success on your part, you must take extreme caution and assurance that you will be able to do it well, and nothing will be compromised as you take on the challenge of the world of business and advertisement. Choose carefully between Pay Per Click and Article Submission – or use them both – and reap the benefits of your hard work and determination.
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Pay Per Click (PPC) Marketing – Winning Starts From Your Mindset
As much as pay per click marketing is an art & science, some people call it a game of numbers & psychology. Anyway all forms of direct marketing, both online & offline are really all about numbers & psychology, as simple as that.
You are about to shift your mindset about pay per click to put yourself in a state where you can win big time. Are you ready? Read on.
Making Money? Spending Money?
First of some people are afraid to spend money to buy clicks because they are afraid of losing money! Think about this in another way, if for every $ 1 that you put in, you get back $ 1.5, how much more are you willing put in? Now spending money on clicks takes on a different meaning to you.
As you know, not all campaigns make money, when you spend money buying clicks & you get very little leads or zero sales, what do you do? I know these losses can be painful because I was there before. You can choose to be bitter & quit or you can choose to evaluate your campaigns & learn from your mistakes.
In reality, most affiliate campaigns (9 out of 10) actually fail! Those winning campaigns usually make enough money to cover up for the losses plus some money left over as profits. You do need to go through a some losing campaigns to find those super hot winning ones. Eventually, it is all worth it!
Winners are actually losers who learn from their mistakes. Winners may sometimes lose a battle, however nothing stops them from winning the entire war. If you forget everything, just remember what I just said.
Breaking Even?
Whenever I break even or a make a tiny loss on a campaign, I would usually get quite excited because all I need to do is write better ads to improve my click through rates, make some improvements on my landing pages & in no time, I would be in the black.
Making Profits?
When I make some profits, I will not stop there, as always, I would create more compelling ads to get more clicks, make my landing pages convert better & before I know it, a small campaign can become much profitable than when I just started it. Sometimes I even expand my traffic by getting organic traffic.
Conclusion
In short, when you make mistakes, learn from it & move on. When you make profits scale it up. Keep a marketing journal to keep track of the changes you made, what made more money, what made less money & such stuff. After all, things that you do not keep a record, you will eventually forget.
“FREE AdWords Crash Course” (Value: .95)
Forget Everything You Know About AdWords And Pay Per Click!
Here’s How You Can Create Perpetual Profits Right Now!
http://www.insiderppc.com/adwords
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