Tag Archives: Marketing
Music For Marketing
For most cultures and for most people, music is a way of life. It is a language that can be spoken by all people, since it is something universal. Music is understood by all, which is why it is definitely an indispensable tool in promoting or marketing a product. What better way to do product marketing than make use of a universal medium like music?
The use of music in advertising goods is not a new practice. In fact, it has been ever since the colonial times, when street vendors hummed tunes in order to attract customers. The goal of marketing is to imprint the product into the minds of its target market, so that these people can easily recall this item and purchase it afterwards. If this item is coupled with a memorable tune, the music sticks to the mind of the person who hears it, thereby facilitating better recall of the product, leading to a possible sale. Aside from the tune itself, lyrics are also important components of music when it comes to advertising.
How many commercial jingles have constantly played in your head even though you are not completely conscious of it? Even catchy musical advertisements shown decades ago can still traverse time as they are still remembered by people who have seen them. Until now, music remains to be a powerful tool in the world of advertising.
From Pepsi commercials down to McDonald’s jingles, the influence that music has over many people cannot be underestimated. If these companies did not use music in advertising, perhaps they will not be as big as they are right now. Moreover, they will not be as memorable as other brands that made use of jingles in product promotion. In a fast-paced world where it is hard to catch people’s attention just by doing mundane things, music serves as a medium in order to reach out to a lot of people and help them make their choice with regard to the products that they want to buy.
For more information visit Music for Marketing and find out what the the right music can do for your project.
Article Source: http://ezineseeker.com/?expert=Spiro_Poulis
Outfitter Marketing
Some of the terminology used in the field of marketing can seem like just a bunch of jargon to confuse non-marketing professionals and make us sound smarter than we are. In the interest of breaking down the marketing-speak into something more useful, I have put together a list of comparisons between the marketing terminology and some common hunting/fishing terminology. Hope you enjoy the comparisons and find them useful. Future articles posted here will go into more depth (farther afield) to explain how these can be applied to your marketing efforts.
Target Marketing = Field Selection.
Target Marketing is all about increasing your chances of being successful by marketing to a more defined set of potential customers. Like selecting the right location for your tree stand or field blind, being present where your target is give a better chance of taking a trophy, or a customer.
Online Marketing = Long Distance Casting.
The further and more diverse your customer base, the further you have to cast to reach them. There is no more efficient of a marketing tool than the web. Once you have an email address, email marketing becomes the way of frequently passing a lure near them and eventually enticing a bite. Online isn’t easy, and all your competitors are likely out there already, so it becomes an essential part of your marketing mix.
Marketing Mix = Tackle Box.
There are many lures, weights, baits, and hooks in your tackle box, and none of them work all the time. Some are specialty items, some are general use items. The right lure at the right time has a greater chance of landing a fish. Knowing which to use and when is a skill usually learned through experience, understanding the behaviours of your quarry, and knowing the situation, plus some luck and chance meetings.
Direct Marketing = Fly Fishing.
Direct Marketing is simply a ratio of results. The more often you put a fly in front of a fish, the more chances you have of getting a bite. The more appealing the offering is the more likely the customer will take you up on your offer. The wrong offer presented in the wrong way will have little chance of success. If it looks fake, it will be ignored in favor of something else that floats by on the current.
Print Advertising = Scouting.
Print advertising puts you out there, searching farther and wider than other methods. You will come across more terrain and more species, hoping to find the location of the right game. Scouting set you up for success at a later time, when you are ready to pull the trigger and knock down the trophy.
Customer Surveys = Fishing Log.
Track your fishing success, noting the weather, location, lures, techniques, water temperature, etc. and you will find patterns and situations that lead to greater success. Looking these common patterns can generate future success. Asking your customers what they liked and disliked gives you tremendous insight into what to repeat and what to change to increase the success rate and customer retention.
Referral / Loyalty Programs = Catch n Release.
Each satisfied customer goes away with a tale of a great adventure, and takes your name with them. With each successful send off, you increase the brood stock for greater returns in the future. Hunting groups will often grow in size over time, from the two guys who booked their first excursion with you this year to the return trip with their buddies and brother in law next year. Treat them well and give them a reason to come back with more on the line next time.
Brochures = Fishing Lures.
A realistic looking lure, with a natural action attracts the most fish. A high quality brochure with a believable proposition to the customer gets the best response. Don’t use your home PC to design a brochure for your business, with WordArt as your substitute for graphic design. A cheap imitation will be ignored while a realistic professional piece will bring in the big fish from out of the weeds.
Tradeshows = Flocks of Customers.
Someone one described a tradeshow to me as a room full of customers. Customers come in waves, or flocks, passing by your blind (booth) and your decoys (booth signage) are what bring them in for a closer look. Not every customer at a show will be a customer, but the more time you spend, and more shooters you have, the sooner you will reach your limit.
Galen Sonntag
S3 Outdoors
http://www.s3outdoors.com
gjs@s3outdoors.com
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Mass Marketing Fraud
Mass marketing frauds are often considered to be white collar crimes involving the use of media for mass-communication such as the internet, mailing, and telemarketing. These crimes often use deceitful tactics to scam money from consumers and it is estimated that millions of Americans fall for mass-marketing schemes each year, resulting in the loss of millions of hard-earned dollars.
Mass Marketing Fraud is considered a white-collar crime because it often involves little or no violence toward the victim. Instead, such schemes are carried out with the confidence of the victim that a good or service will be delivered. This type of fraud depends heavily on the trust of the victim and the exchange of money before anything of value is delivered. Unfortunately, many victims of mass marketing frauds never recover the money that was stolen from them.
Types of Mass Marketing Fraud
Advance fee schemes are the most common types of mass marketing fraud. Advance fee schemes often involve victims who are encouraged to submit payments for goods or services up-front and wait for delivery. This type of scheme often comes in many variations and often relies upon extreme confidence on the part of the victim. According to the F.B.I., some commonly recognized examples of advance fee schemes are:
Nigerian Letter Fraud – Victims are told of large amounts of money in foreign accounts that need to be transferred to the U.S. The victim is often told that he or she will only need to act as an “agent” of transfer for the funds in question and will receive a “fee” for simply securing the release of said funds. The victim is often provided a counterfeit check to pay for the promised fees, and once they return actual funds to the scam artist, they often find themselves accountable for cashing a counterfeit check.
Overpayment Scams – Common overpayment scams involve eBay, Craigslist, and other websites that individuals use to sell goods. Victims are often contacted by an interested “buyer” who offers more money than the advertised price of the item. The seller is usually sent a counterfeit check and is asked to return the remaining balance (minus some “bonus fees”) to the buyer. The seller usually discovers that he or she has been given a counterfeit instrument only after sending money back to the fraudulent party.
Sweepstakes Fraud – This type of fraud plays upon individual’s belief that they have won a prize, sweepstakes, or lottery of some sort. They are often informed that they are a sweepstakes winner and must pay up-front fees to collect their prize or winnings. Once the victim has sent remittance, they often find there was no contest at all.
For more information on mass marketing fraud or white collar crimes, visit the website of Austin criminal defense attorney Ian Inglis.
Joseph Devine
Twitter Marketing
Twitter had 7,038,000 members in Feb 2009 and has been growing by the thousands every single day. It’s difficult to try and understand why everyone wants to be so nosey and follow each other.
But actually we humans are just that…nosey and we like to see what others are doing. Ever wondered what your favourite celebrity or role model gets upto? Well Twitter is a way you find out. Well almost, as it is a way for people to tell the world what they are doing right now in 140 characters or less.
Twitter was launched in April 2006 by Jack Dorsey, Evan Williams and Biz Stones. It seems to be an extension of Facebook and Myspace’s status updates section.
It’s easy to mistake Twitter as just a fad or something that will die in a few years time. Either way, millions of people like and use Twitter everyday. Are we a nosey nation? Maybe? Some tweets are really interesting others can be boring. I mean who really wants to know what you have had for dinner, lunch. However, Twitter can be a really useful way to share information/posts or articles to the community.
So how are people using Twitter?Many friends are just using it as a way to stay in touch with each other. Journalists may use it to scan potential stories or headlines. Others ,are using it to literally keep close to those they would like to know more about. Ie celebrities, competitors, people they fancy, people they hate but would like to know more about, ex’s, work colleagues etc etc etc.
Know matter how you look at it, Twitter is another form of communication. So therefore another useful tool for marketing and getting your message out to many different people around the world.
This is why many marketeers have utilized this social media as a way to contact people they would otherwise, not be in contact with. By a click of a mouse, you can follow many people who may or may not follow you back. The idea is to have as many followers as possible, because the more people who follow you will mean the more people you can access via email or via the homepage updates.
Follow as many people as possible, then more people may follow you. There are many ways to increase your followers ie such as applications etc that help you in this process. A free useful application is Twollow which follows people automatically from information found ( pre selected by you) in their tweets.
Twitter is a fun way to communicate and follow who ever you find of interest, regardless of the purpose. It should be something you are already doing if you are in a home business or network marketing. Don’t be left out in the cold.
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Social Marketing
If you’re looking to learn more information about why social marketing should be a big priority when it comes to marketing your blog, then read on. This article will discuss why social bookmarking directories are beginning to replace search engines, how social bookmarking can be one of the easiest promotional methods around, and how Web 2.0 marketing will help retain repeat visitors.
It’s not all about Google any more. It’s true. A large proportion of Internet users are now relying upon using places like Technorati or Digg.com to search for results on the Internet. This may be because the results and content of these types of community are built by real people and their opinions, rather than search engine “spiders” and software.
Web pages in the search results are placed in order or for user popularity, and how many votes it has received, so can be more trustworthy. If your blog or website is featured as popular in these types of search results, the traffic can be very targeted. And here’s the thing. Social marketing can be relatively easy! It is no way as difficult as mastering SEO, or submitting hundreds of articles to directories each month. Sometimes a simple social bookmark submission can be all it takes for your web property to go “viral” – and once this happens, things can snowball from there.
Have you ever noticed the phenomenon of the ever growing crowd? It starts off with three or four people huddled around something that seems interesting – and more and more people come over to have a look at what is going on. Soon enough there are hundreds of people trying to look at what all the fuss is about. Imagine if this happens in regards to your website. Happy times…
Another good benefit of social marketing is to maintain a good relationship with your visitors. Believe it or not, people like people. If they believe there is a real live human being behind the HTML, they are much more likely to warm to you. In this respect, social marketing is in essence described exactly by its title – “social”. Use it to retain your visitors, converse with them and get their feedback – ensuring they return once more.
So there we have it. Three good reasons why you should be implementing social bookmarking today. First, because Internet users turning to the social sites to search for their favorite things, instead of search engines like Google or Yahoo. Second, because of the ease of using social marketing as a viable alternative to traditional techniques, and third – to develop and maintain relationships with your visitors.
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Web Video Marketing
Using web video marketing to enhance profits is becoming increasingly popular and is actually starting to show strong value. Marketing on sites like YouTube is an easy way to breathe new life into existing campaigns. It works by bringing your prospect closer to your product, your website, and your business through personal inclusion.
Web video marketing entails shooting a basic video and uploading it onto relevant sites. Shooting the video is not as difficult as it might seem. You do not have to hire a professional, although you do need to make sure that the video has a professional quality to it.
Shooting a web marketing video on a phone or other poor pixel resolution device is not recommended. While some internet entrepreneurs have done this, the expectation for quality has risen among consumers. Shooting it with a simple digital video recorder is fast, easy, and can produce professional results.
Launching a web video marketing campaign works very much in the same way television advertising works. Because the consumer can see you, can feel some sort of connection to you and your business, and feels a sense of trust, your profit margin is likely to see results. Reaching your audience members still requires some of the same basic search engine optimization elements that article writing entails, but your consumers reach your video instead of just an article.
Compounding your web video marketing campaign with well written articles is like setting yourself up for a slam dunk. Often displayed on the same page, your article works to bring in the traffic while your video is there to close the deal.
Keep it real. When you upload your web video marketing campaign, make sure it comes across with a genuine sense of honesty. You want people to listen to you, to relate to you, and to overcome any prejudices they might have regarding your product or service. Educate people and they will buy from you. Entertain people and they will buy from you. Talk down to people and they will look elsewhere.
As more internet entrepreneurs start recognizing the value of web video marketing, the practice is becoming increasingly sophisticated. The most profitable ones are the ones that offer a firm delivery of subject matter that encourages the consumer to be interested. You want to talk to people as though you understand their needs from behind the computer screen. When you give consumers the opportunity to become familiar with your business, they tend to respond by drawing out their credit cards.
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Internet Marketing
With the advent of the World Wide Web, a global village, people have taken to this source of information eagerly. In order to capitalize on this newly found phenomenon, companies have indulged in Online Marketing in order to cater for this arena in turn, expanding their clientele.
Online Marketing is only possible with a uniquely designed, well formulated website.A website must guarantee originality and resourcefulness, and keep up to date with market trends, incorporating appeal through visuals and user friendly detail.
Website promotion is an essential factor, for far reaching results. This is achieved by marketing the product/service on search engines, through skillfully placed short advertisements and graphic interpretation, which may contain pictures, videos or ingeniously crafted written content. Creative headlines partnered with well written content overtake the senses on well known search engines like Google, Yahoo, MSN etc, making it almost impossible to dodge a topic of one’s interest. Search Engine Optimization, is a relatively new genre when it comes to internet Marketing, the proportions of which outclass almost all other method. It insinuates that a particular website/product will get the maximum amount of views when searched for or will be preferred over other websites instead. Have you ever had an instance while sitting online, that you find that certain websites that are of interest to you, seem to appear wherever you may navigate to online? This is exactly what companies use to capitalize on your particular likes. Scary for sure, yet nifty, exactly the approach applied by Online Marketing and it is completely legal.
Marketing strategy probably plays the key role in Online Marketing, in order to capture the attention of the audience it’s intended for. In other words, the strategy employed must elevate the website/product simply yet effectively because shorter, ‘out of the box’ advertisements or marketing tools, tend to be more appealing to the viewer.
Online Marketing has revolutionized every aspect of promotion. Social networking via websites such as, Facebook, Orkut and Twitter besides others, have become an ‘Online Marketing tool’. Companies and websites benefit from frequently visited websites by marketing their product/service in the confines of these crowd attracters.
The internet is flabbergasted by individuals, both novice and experts who design content according to the requirements of websites. Such is the demand for Online Marketing that it has become a lucrative business for millions of people, in this time of recession.
With the internet being such a vast platform of information, services and content, quenching the thirst of every reader’s desire, Online Marketing has taken the world by storm. For a company/website this is the ultimate in portraying their ware. Take a look around, we are engulfed by an endless array of advertising and marketing. Avoiding it is definitely not an option therefore I suggest, we all jump on the bandwagon of this marketing miracle reaping the benefits regardless of whether we’re websites or clientele.
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Neighborhood Marketing
2002 wasn’t a good year for many restaurants. The September 11th attack on the Twin Towers really hurt sales.
But rather than make excuses, Jeff Mohler of the Marblehead Grille and Chowder House in Easton, PA decided to take the offensive. He began focusing on Neighborhood Marketing part way through the first quarter of the year. 2nd quarter results showed a 24.4% increase over the previous year (after all discounts), and Third Quarter results showed continued growth with 36.2%. But Jeff was finding it very difficult to find time to manage his marketing as his volume increased. In the 3rd quarter, Jeff installed and began using an automated marketing software program.
In Q4 Jeff showed a 59.3% increase over October of the previous year. The final result: Business was up 32% for the year, thanks to Neighborhood marketing and software that allowed Jeff to manage his new marketing.
RESTAURANT MARKETING RESULTS JOURNAL – Since January 1, 2002
HISTORY 2001:
Prior to the tragedy on September 11, things were coasting along nicely in 2001 on target for a 5%+ increase. Because of the impact of 9/11,the year ended with only a 1.4% sales increase.
JANUARY 2002:
I decided to take the plunge into Direct Response. I found a bucket of three year old Entry Blanks from our 3rd Anniversary Contest in March 1999, called out about 150 January birthdays, designed and sent a card offering a “FREE One-pound Lobster Dinner” to those 150 people. We also began handing out guest Information Forms (GIFs) to gather data from our guests. By the end of the month we had redeemed 28 cards bringing in 90 guests, created $ 2,335.25 in sales, gathered info totaling 1800 new people for our database and posted a sales decrease of 4.5%, for January.
FEBRUARY & MARCH 2002:
Things began to improve slowly and by the end of the 1st Quarter we had worked our way back to a 4.4% sales increase with the database surpassing 5,000 people’s birthdays and anniversaries.
APRIL – JUNE 2002:
The 2nd Quarter really became the convincing time for me as we sent out 600, 900 and 1,000 Birthday cards, redeemed nearly 1,000 (close to 40%) and generated $ 48,000 in sales after discounts, a 24.4% increase. We also added Anniversary Cards to our mailing beginning in June with about 500 cards being mailed for the month, 182 redeemed and created over $ 7,500 in added sales. The guest-per- card number was lower than birthdays. I guess people invite friends to help celebrate birthdays but do the anniversary thing mainly as couples.
JULY- SEPTEMBER 2002:
Data management became more complicated as we passed 12,000 entries. Excel and Mail Merge were handling the work and spitting out labels. The cards, now numbering about 300 a week had to be labeled, stamped with the expiration date and a stamp – a lot of work, but worth it. I had read about various software programs and ordered a (software) package….. It arrived in mid-July as we were in the throes of Little League Championship baseball, spending almost three weeks on the road.
The neat things about the restaurant marketing software are: 1) printing the address, birth date and expiration date all on the cards at once (you can actually do the postage at the same time also, but I haven’t gone that far), plus 2) the ability to log redemptions and track customer usage. I felt this to be extremely helpful as we move forward and want to do more sophisticated tracking and developing of specific Guest Lists.
The 3rd Quarter boomed and mainly in my absence¡which felt good. A 56.8% sales increase moved us to 27.3% after three quarters. I was ecstatic and slowly being convinced this Direct Response was good stuff – controllable, measurable and profitable.
OCTOBER – DECEMBER 2002:
The 4th Quarter caused some marketing creativity in the sense that we did not want too many people redeeming cards in December, typically our biggest sales month of the year. We stopped mailing cards from December 8 – 26, but still ended the month up 24.4%, a nice number but a big drop from October and November. We ended the year up 31%.
Visit the Knowledge Galaxy website to learn about bowling terminology, cheerleading rules and other information.
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Marketing Your Store
Marketing your store
Start with a grand opening date promotion. Use flyers and word of mouth advertising. Develop membership discount cards with free hour usage deals.
Indeed an internet cafe shop can be a busy operation to set up however it is easy to maintain afterwards once you have the right pieces in place.
When going on an interview there are certain questions that you are almost certain to hear. These questions will inevitably be related to what you have accomplished, or what you intend to accomplish. These common interview questions are absolutely vital to a successful interview.
One of the first questions you can expect to hear will be how you heard about the company. If the company is completely new to you, you do not want to admit that. Before you interview with any company, you should first research them and find out what they are about. Know what their company mission Toshiba PA2487U Battery statement is. This is what the company is in business to accomplish. Knowing this, you can easily have a fantastic answer for this common interview question.
Another common interview question is for you to tell them about yourself. Unless they state otherwise, you should take this as a general question. In other words, they are not asking for you to recite your resume. What they are looking for is some basic information about you. Are you married? Do you have kids? What do you like to do in your free time? These are the types of answers that she should give to this question. There will be plenty of time for you to go over your resume later. Use this time to be engaging, and allow them to see your personality.
Probably the most common interview question is when they ask why he would be a good fit for their company. And someone asks you this question on an interview, they are looking for several things. They are looking to see if you have a grasp of what they are looking for. They are also looking to see if you have the confidence to be a good employee. Finally, they are looking to see if your skills match the skills needed for the job.
Start with a grand opening date promotion. Use flyers and word of mouth advertising. Develop membership discount cards with free hour usage deals.
Email Marketing
Email marketing is the process of advertising a company’s goods and services by sending mails to the prospective clients. Such form of promotion helps an advertiser to reach out to the best prospective within a short period. An entrepreneur is able to reach to his potential customers at any time and from any part of the world. This form of marketing is very useful in many ways for promoting a company, its products and services.
For promotion of the products and services through emails, a marketer needs to prepare an opt-in list. An opt-in list includes the list of all those customers who have signed up to receive mails of a specific interest to them. This helps a marketer to mail his advertisements to only those who show interest in his products or services. Before the introduction of this form of promotional method, it was not easy to reach out to the customers abroad. One had to take a trip to an international country, conduct extensive research, implement methods to advertise the products and then close the deal. This consumed resources and time. It was beyond the financial capacity for small and medium sized companies.
However, with the advent of marketing through mail one is able to reach the clients across borders with a click of a button. An entrepreneur reaches his best prospects across borders through internet, which is the most economical means. You are also able to manage complete list of all your clients for the purpose. Technology has turned so advanced that is has developed sophisticated applications to equip a businessperson with such marketing methods. There is Email marketing software with different features available in the market that helps you to manage a large number of email addresses of your prospective clients. You are also able to track your own results after the campaign. You can track the results through tracing the sales achieved after the marketing. A person can also review the responses of the client after the campaign. Analyzing the results help a businessperson to know where he lags behind and to know his strengths that he should maintain in the future campaigns.
Promotion through mails helps an enterprise to tap the potential market and explore new markets to keep the business uninterrupted.
Rebecca Wills has great expertise in writing articles regarding various marketing strategies. This time she has come up with explaining about various promotional methods like email marketing that can be used to promote the business. For more details visit: http://www.emailprogen.com.
