Tag Archives: Marketing
Bluetooth Marketing
Mobile phone can be considered one of the most in-demand gadgets that people use nowadays. It is now a basic necessity with various capabilities made available by the vendors (such as Nokia, Sony-Ericsson, Motorola, Samsung, LG) and by the telecom operators manage to create and innovate just to keep their subscribers hooked in telecommunications industry. As handy as they may seem, the features and services that can be enjoyed are way beyond what people could normally notice. Voice and video calls, texts, gaming applications, camera and video features, FM radio tuner – these are the basic functions that one can do using a mobile phone. But ever heard of getting freebies and promo updates in your phone while staying outdoors? Yes, this is possible through Bluetooth Marketing.
Bluetooth technology enables wireless exchange of information over short range of distance; depending on the power class used but 10-meter range is the most common, between one master and one or many slave devices (7 simultaneous slaves maximum). Information transferred can be various media – photos, videos, documents, and surprisingly, advertisements! This has been effective due to these advantages:
a. Low cost equipment and services needed. Advertisers do not need to deal with telecom operators’ SMS (short message service) broadcasts to their respective subscribers. A Bluetooth transmitter to be installed in commonly crowded places like malls, trade fairs, supermarkets, public vehicles and airports, can broadcast to the specific consumers whom they need to inform, regardless of which operator that mobile user currently camps in. It allows effortless spreading of data like a virus, only with a positive purpose and message.
b. Widespread use of mobile phones in public area exposes themselves not just to radio frequencies of telecom providers but as well as Bluetooth system hotspots.
c. Acknowledgement from recipient or target market provided immediately. Unlike SMS broadcasts, mobile users can allow or discard messages sent via Bluetooth. To top that, the target buyer who is just a few meters away can readily check on the promoter’s shop and purchase as asked in the ad!
d. Transfer of data is secured and fast. Bluetooth technology which uses the unlicensed ISM (Industrial, Scientific and Medical) 2.4GHz short-range RF band and frequency-hopping can achieve data rate from 1 -3 Mbps depending on the modulation used. Frequency-hopping technology ensures efficient use of radio spread spectrum by dividing the information into frames of data during transmission.
e. Calculating the fast speed of message transfer and the availability of target market in strategic locations, advertisers can be overwhelmed with the impact that Bluetooth marketing can benefit both the business owners and their consumers.
f. The flexibility of marketing is also possible, meaning, broadcasting of ads to Bluetooth-enabled phones can be turned on or off, as needed.
Word of mouth, print media, television and billboards are not the only options which advertisers explore. It is smart, indeed, to maximize the use of technology today to cope up with the demands of information dissemination amongst vast crowd with different profiles and interests. Bluetooth marketing is another milestone in converting the constructive use of technology in business and entertainment. So the next time you plan of going out in malls or anywhere public, try keeping the Bluetooth connectivity in your mobile phone on. The next best treat could be waiting around, only yet to be received.
Are you looking for more information regarding bluetooth marketing? Visit www.ad4text.com today!
Mobile Marketing
It is kind of marketing, but using Mobile Phones. It is one of the smartest ways of marketing.
Targeting right audience is the key in Mobile Marketing. Day by day Smartphone are increasing this mobile marking is also inserting with a significant growth.
Mobile Messages are and their types:
1. Short Message Service (SMS)
2. Multimedia Messaging Service (MMS)
3. Bluetooth
4. WAP (Download Games ,Ring tones, Applications)
5. Audio Ads
Short Message Service (SMS)
It is called as text messaging. Sending short messages up to 144 characters
Multimedia Messaging Service (MMS)
Sending messages which include multimedia images, audio, video, rich text. With the increase of Smartphone like iPhone, android these MMS messages are having great demand in future.
In future this growth will extend to video chat with the advanced technologies like 3G.
It is a Rich Media with lot of potential market
In the below ways we can use mobile platform to promote a product or service
• Text Messaging (SMS)
• Multimedia Messaging Service (MMS)
• Banner ad on mobile browsers
Advantages of using Mobile Marketing
• Instant Delivery and Instant Response: It is an instant delivery sometimes customer will respond in minutes of time.
• Instant rewards: We can provide rewards instantly we can grab the customer attention in no time.
• Latest information sharing: Information sharing is very ease and sometimes it will be viral too.
• We can target right audience at right time
• Special Offers can be announced
How we can implement Mobile Marketing:
• Build the Database: First we need to build the database of the targeted customers.
• Keep it simple: Our promotion, our message should be very simple and direct to the customer.
• Personalize: Personalize the message according to the target user.
• Be relevant: Always send some relevant message to the customer.
• Maintain time: Maintain right time to reach the customer rather than in odd timings.
• Make it viral Message: Send some viral messages rather than ordinary one.
Future Advancements in Mobile Technology and marketing:
• Mobile TV
• Location Based Services
• Mobile Video Streaming
• Mobile payments
Mobile Marketing Process:
• Targeting Right Audience
• Creating a content and Concept for delivery
• Creating a Campaign by doing research on market
• Designing an Application and Building it
• Reporting
Finally by using a perfect mobile strategy
• We can Acquire Customer
• We can engage with Customer
• We can inform to the Customer
• We can connect with Customer
• We can Serve Customer
• We can Retain Customer
Written byInternet Marketing Company | Internet Marketing : Toputop.com Marketing Agency : Dotndot.com
Low Cost Marketing
You have already invested a lot of money in stocking products at your store. A big chunk went in infrastructure. Now you are worried over marketing it as it demands a lot of money. Well, with the competition rising every second in the market, there is a dire need to advertise otherwise, it is difficult to attract customers. Everyone wants to beat the competition and evolve as the best one but it requires massive promotion. Promotion in turn means hefty sum. Though it might be investment but for sure you don’t want to come under debts. So, what is the way out?
To win the race one has employ alternate advertising channels that are cost-effective. Here we go with some of the most important budget marketing solutions:
Plan – Planning is a fundamental part in any business. It is not only important for products and the source market. But planning plays a crucial role when deciding who to target and how to approach them. Entire marketing and advertising set up is based on these basic ideas and there should be clarity when the first step is in its offing. Planning how to enter, and costing of entire setting including advertising should be duly done.
Inaugurate your store – After the basic planning and back-end work comes the execution part. The first step is inauguration. Let people in the local area that you are a part of the competition now. Invite your friends, relatives and neighbor shop owners to start everything on a positive note. Your contacts really help a lot and can take you a long way. Always be courteous to your customers and even competitors. Good name is difficult to make, once made it’s difficult to break. Be sociable and expand your network.
Let others know – Immediately after the basic work is done, get your visiting cards and pamphlets published. From the day zero, start distributing your pamphlets and brochures to people.
Make it vibrant – Postures, themes, and colors- everything should give a classy look to your shop. It might not outrun your budget. Certainly a decent and elegant look of the store pays you back.
Roll it up – Rather banner it up. Banners rolling down the glass window or door look awesome and attract instant attention. Postures or visuals should be give prime importance.
Outside Outlook – What you cannot tell others your eyes tells; and what the inside story of a store can’t show, its outer look tells it all. Get different looking banners for adorning the outer part of your store. Retractable Banner stands can do wonders if chosen carefully. There are various trendy and classy designs on the market to choose from.
Banner Stands
Mobile Marketing
For any business owner or entrepreneur, a part of investment has to be allotted to one aspect of business – advertising, that is. Without advertising one’s product or service is like watching a pot that never boils, because it has never lit in the first place. One has to be known by its prospected clients before a business can truly be considered successful and thriving. Because of such importance, various alternatives in marketing strategies are being explored nowadays. One of the most effective of which is Mobile Ads.
In today’s technology, the requirements of mobile advertising are just laid out in advertisers’ grasp, only to be strategically utilized. The gadgets, like laptops, mobile phones, handheld devices are ready for data connection and are currently being used by mobile users. The networks or wireless service providers offers various services, both voice and data connection purposes. Media and entertainment geniuses have to be taken advantage in building brand awareness through photos, wall papers and ringtones, which are easily and widely transferred from one person to another, creating a viral marketing effect. The consumer basic practices and standards can now be easily profiled using the internet networking sites, like Facebook, Tweeter, Multiply and Friendster. All of which combined can actually provide more than enough ideas for entrepreneurs to sell what they have in store for their consumers.
Mobile Ads guarantees satisfaction for both consumers and sellers with these advantages at hand:
Real-time Service
Transfer of message from one advertiser to its target recipients can happen in just few seconds. Aggressive for the sellers’ point of view, but not as pushy and invading on the part of the consumers.
Reliability beyond distance
Thanks to digital transmission, the guaranty that the mobile user can receive the message is high, no matter how far the recipient is, as long as he or she is connected in a wireless network, of course.
Mobility
As evident from the strategy’s name, anywhere and anytime, the consumer can receive the ads in his or her very own hands.
Cost-Effective
Per SMS message charge (which may range in cents depending on the network operator’s charge) is much lower compared to voice calls or data connectivity charge when accessing the internet. As volume increases, the prices drops as well.
Efficiency
Since it is easier to respond via text, the consumers can take action faster.
Personalization
As mentioned a while ago, the social networking sites nowadays expose the kinds of trend which are hot for specific types of consumers. Creating a pattern designed for these profiles can actually make greater impact and better impression of a brand. This shall make a client feel more special and exclusive, keeping a closer and fruitful business relationship.
The more marketing strategy, the merrier!
Mobile Marketing is not competing with other forms of advertising. In fact, it can work well in parallel with media, TV, press and radio advertising. Mutual benefits are enjoyed.
The Virus Effect
One can hardly forward a call unless being referred to. And email isnot as easy to access and resend compared to an SMS ad. But this does not mean spamming every prospected buyer. Through mobile ads, one message can go a long way in different networks of people, leaving a mark in every phone it hops into.
Are you looking for more information regarding mobile ads? Visit www.ad4text.com today!
Marketing Your Event
When it comes to any corporate or company marketing strategy you would include plenty of social events to the list. When you add the social events into your marketing strategy, you are able to make contacts with many other associates and it will help your company or business flourish.
One of the biggest reasons why you include events in your marketing strategy is the fact that you make so many contacts. When you make contacts you are able to find new channels and ways to expand your business, as well as, make your business grow by reaching new markets. You never know what you can gain from having new associates.
Another reason to have events is to share the public that you give back to the community. This is a key point for businesses that are big in one area. They grow and find success in the community and should give back to the community. It gives the company more of a public edge.
Also, you should think about your competition. When you through parties and such, you will find the opportunity to mix and mingle with the competition. You can get a feeling for their next move through what the others have to say. You will find that everyone talks about everything at corporate events and you find out a lot about what people think of you and the business.
When you through a party or social event, you can also introduce a new product. You may find that a social event is the perfect time to show off your new investment or allow your guests to try out a new product. It’s kind of like a testing, but an unofficial one. You can get an idea of how it would sell on the market by giving it to your guests. Then you can release it or forget about it depending on your guests.
Another reason why you should through social events in your marketing is to keep your company name in the papers and on the minds of the community. When you do this type of marketing it is called reminder advertising. You are keeping the company and the products of the company in the minds of those who are in your target market and community.
You should also through social events so that the community and competition knows that your company is still in the good. If you can through huge social events for the company then it means that you must be making a profit, right? Well that’s what people are going to think. You should keep this in mind when it comes to any social event.
Also, companies should through events for the company just because it is a way to give back to the employees. They work hard all year long and a party every now and then will be a great benefit to being an employee. It will also make the company look better in the public eye. The community would be more supportive knowing that the company gives back to the community.
There are hundreds of reasons why a company should invest in their employees. The more active that the company is in the community and society, the more they are going to get supported if they ever wanted to expand and other things. With social events you know only gain the public’s interest, but their support as well. That could be one of the most important reasons why you would want to through an event. Social events have a lot of benefits for any corporate or company’s marketing strategies. Planning an event can be time consuming, but it is worth it.
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Marketing In Bangkok
Marketing in Bangkok is a unique experience when compared to many other cities and certainly when compared to American cities. First, the Asian culture is completely different from the west. Second, although the overwhelming majority of people in Bangkok are Thai, there are also sizable communities of people who speak Japanese, English and Chinese. This means that trying to reach people through Traditional media can be difficult since there are Thai, English and Japanese newspapers here and radio stations in Thai, English and Chinese. And the mass market TV stations are all in Thai.
Since reaching people through traditional media is difficult many forward-thinking marketers are turning increasingly to the internet. There are many Thai language websites here in Thailand but many Thais also use English-language sites to a certain degree. Therefore, many marketers that are trying to reach local audiences for different products have quite a number of options. YouTube and Google, for example, get large numbers of Thai visitors and there is also a Thai-language versions of Google.
There are also a few Thai-language video sharing sites, although they receive very small amounts of traffic compared to YouTube. So, marketers here are producing content that is in English or Thai and also using tags in both languages to experiment with the effectiveness of tags that are not in English. Since Thais search in both languages this should ultimately prove to be successful.
Marketing companies in Bangkok are also using email marketing as part of their mix although reliable email lists are hard to come by here. However, there are some small lists available that are relatively reliable and there is at least one company that we know of – www.contactbangkok.com – that sends out weekly newsletters to its 40,000-strong database of businesses and you can pay to put an HTML ad inside it.
And, as connection and download speeds become faster here in Thailand, the use of video is becoming more and more important to marketers looking to use the fastest-growing and most effective method of communicating ideas. As mentioned above, there are very few Thai video-sharing sites but the major video-sharing sites in the world are becoming more popular here and traffic is on the rise.
As in other more developed countries, Thailand is also turning to the internet but the progress here has been somewhat slower. With recent technology and infrastructure improvements here, however, that progress should quicken and propel Thailand into the ranks of its more advanced neighbors.
Tom Aikins is a Bangkok-based consultant specializing in search engine optimization and internet marketing. He regularly presents seminars on these subjects and his website, http://www.seonorthamerica.com, contains a comprehensive, video-based training course for all aspects of SEO and online marketing. Google+
Cross Channel Marketing
Selling anything these days is difficult as competition is high and marketing strategies become more sophisticated by the day. Getting noticed amongst the thousands of others, and particularly getting consumers to buy your products, is a task that calls for cross channel marketing. If you have never heard of it then don’t be surprised as it is still a relatively new phrase. For those interested in raising their brand awareness and making higher sales, then read on and find out exactly what it is all about.
Start off by getting your whole team together to brainstorm ideas and look for originality and inspiration. Each member of the team will have a different perspective to bring to the table and once the ideas are flowing they will inevitably be inspired by each other. This involves everyone from the client to the sales staff, the technology department and the marketing team. An extremely effective method, it can help generate new ideas, identify possible problems or issues straight away, and the client gets to have input throughout the whole process.
Focus on several media at one time and have a very clear strategy in place. Think carefully about the experience the customer will receive – role play if you have to – and this will highlight any factors that may be an issue or affect the customers’ positive experience. Make sure you have taken everything into consideration, including holiday periods, seasonal highs and lows, and other outside forces that may have an effect on your campaign.
The best marketing ideas are ones that make customers feel they are valued and you are actually listening to them. Without this you will just be forgotten amongst all the competition. Treating each customer as the individual they are is important if you want them to be loyal to your brand and return for further products or services. To achieve this, it’s crucial that marketers facilitate a cross-channel marketing platform which can help them to manage a rising number of customer touch points and exchanges.
Use newspaper and magazine advertising or TV media to direct potential customers to your website, once they are there you then need to keep them interested. You could use short videos to present your products in an exciting and inspiring way and keep them on the site that little bit longer. Once you have them hooked they will then stay to find out more and hopefully even purchase the product. All the time they spend researching your website will be time spent on absorbing your brand, which is all good news for you.
Making a marketing strategy a real success depends upon a company’s aptitude to create and sustain strong relationships with their clients. The best relationships between a business and its customers are invariably those where the company has made a considerable effort to treat the customer as an individual and provide them with a unique and exclusive service.
cross-channel marketing signifies the capacity to undertake one campaign with a particular message and synchronize it across all channels. Basically it just means you advertise using a selection of media, both online and offline, including TV advertisements, emails, websites and social networking sites. Proven to be a very effective method of marketing, it can improve your brand awareness considerably as well as boost sales. The internet is one of the main ways to advertise for any business these days and one that has to be understood if you want to be successful.
Online you’ll find leading companies that can help you out with marketing automation software and email marketing services. Multi-channel marketing platforms have the proficiency to categorize and deliver analytics-driven, suitable, individual customer communications through email marketing, direct mail, social, mobile and web channels.
Michiel Van Kets writes articles for ClickSquared, a premier provider of cross-channel marketing in the US. With a team of passionate marketing, technology and industry experts, ClickSquared can help successfully optimize email campaign management using the right tools and technology. Their marketing automation software Cliquity ensures that all marketing intension and treatments reach the right customers through the right channels at the right time.
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Guerrilla Music Marketing
I know the title of this article looks a touch bizarre but stick with me and I am going to explain all. In this post you may learn the no 1 way that you can raise your fan base and build a successful music career…starting at this time.
When I stopped listening to Music selling pros who had done nothing in the music game and started to follow and learn ninja talents from people who were basically making millions of dollars online, everything became far easier.
Now all I am doing is copy what these fellows do in order to make so much money then transfer it to my music.
So here they are, the top 2 things musicians can learn about promoting from the Old Skool Internet marketers…
Free Traffic is Best.
For the music marketing expert you actually want to be going after a free traffic model in your business. The cause of this is that most indie music artists are on a restricted budget and if you are spending money everyday on advertising you may doubtless go into bankruptcy.
the easiest way I know to get free traffic to your website is to post a video to YouTube everyday of your group covering a current chart hit. If you keep at this it’s assured free traffic for life!
If you think your band is rubbish?
I find the reason lots of bands and artists fail to make any progress in their career is that they do not believe strongly in their own music and think that there’s no way on earth that they could ever make it in the music business compared with other artists like woman Gaga and such.
But if you’re rubbish than it’s OK, just confess because I have a secret sauce you can add to your music which should leave you ten times before most other artist if you just implement it every day.
The strategy goes like this….
So the easiest way to become great in music is to spend half an hour each day writing new stuff. I am going into the toilet with my iPhone and get the ideas down on tape without modifying anything out. I just sing and play whatever on earth is in my head and set my iPhone timer to half and hour so that I don’t have to keep continually looking at my watch.
Doing this I have more songs than I know what to do with and after a month I’ll truly notice that the quality of my music is so much better than when I started.
It’s cheesy but I think each great singer or guitar player started being rubbish and because they practiced every day they where able to bring the standard of their stuff up to the required standard.
Last thoughts.
I could go on all day about these new music selling tactics but I have to finish this articles here. The most important thing you should take away from this is that you have to become a student of selling an
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Metaphysical Marketing
The foundation of success is in your mind. You do not need to struggle, seek and strive to build your business. You can use mental and spiritual laws to create and attract all the elements that insure success. Wouldn’t you love to set your business on “automatic pilot” and enjoy the ride?
The Law of Reversed Effort
The application of prosperity principles in business allows us to become aligned with these spiritual laws to learn how to “receive” success instead of “trying” to make it happen.
Did you know there is a law called the Law of Reversed Effort? It states that the harder you “try” to do something, the less chance you have of achieving it. Trying implies a negative, it suggests to the mind that you may not accomplish. Even Yoda in Star Wars recognized this truth when he wisely said, “We do. There is no try.”
Practical Metaphysics
My teachings are based on what I call “practical metaphysics”.
First, what do we mean by “metaphysical”? Well, “meta” as used as a prefix in metaphysical, means “comprehensive” or “transcending.” Metaphysical is relating to the transcendent or to a reality beyond what is perceptible to the senses. In other words, a study of what is outside objective experience. This includes aspects of the mind and spirit.
My definition of practical metaphysics is the study and application of these transcendent principles from methods that appeal to our “real world” senses, techniques that we can understand and utilize with ease – in other words, a simple approach that assures our practical application of these profound laws. We take the mystery and speculation out of these principles and instead concentrate on putting them to use – a nuts and bolts approach.
I believe that there are a great number of people who have read and studied and are well informed about spiritual matters and metaphysical laws but who have not been able to take these ideas from their intellect and incorporate them mental and emotionally to put them into practice.
The Universe Is My Marketing Department
Now, this study in no way discounts the marketing techniques and tools taught by the visible world’s marketing experts. What I am doing here is helping you lay the foundation for a mindset that will allow you to use those tools if you so choose, and succeed with them. The fact is that all of the marketing and business know-how in the world will not result in your success unless you first have the mindset to succeed. A house cannot stand without a proper foundation. And once you create that foundation, you will automatically be guided to the appropriate methods and means that will result in your success. You will find as I did that the Universe is truly the greatest marketing department you could ever hope for, and the possibilities are unlimited. You can experience the guidance of an unseen hand, know what it feels like to live a charmed life, and realize that you have an invisible means of support.
How do I know so much about succeeding through a metaphysical approach? On the Feel Free to Prosper website in the section entitled Your Mentor you will see in full color many of my accomplishments using these laws – fruits of my metaphysical labors – and in the section Amazing you can review the stories of how I created some amazing successes using these principles in my business in over a 20-year span that includes the present. My business clients are the world’s largest corporations. Here is a secret that you may find hard to believe: I have never looked for a client. They have always found me.
Nothing Impersonal
It doesn’t matter if you are a company owner, business executive, entrepreneur, creative talent, network marketer, home based business, investor, employee, or in transition looking for your true place in life. The laws are impersonal and will work for everyone.
Here is why you should learn and apply prosperity principles:
(1) To uplift and raise your awareness to a level of consciousness that empowers and connects you to the Universal source from which ALL good flows.
(2) To apply this awareness specifically to the marketing and success of your business, skills and talents.
(3) To come to the absolute realization that you are not alone and that you have all the creative power of the Universe ready to inspire you and guide you to success if you will only recognize and acknowledge it.
(4) By becoming a part of the prosperity vibration, you will know exactly what to do. Your Universal marketing department will inspire you to do exactly what you need to do.
Okay, Let’s Have Some Nuts and Bolts
(1) Watch Your Speech. The above can be accomplished only through the use of positive and life-affirming language. Do not doubt it for a minute. The words you think, speak (and hear) are recorded in your subconscious mind and will produce circumstances that correspond to your thoughts and speech. If you want a successful business or career, you MUST resist the habit and temptation of speaking about the lack of business or clients or jobs. I tell my students, “If you don’t want it, don’t say it.” Even if you feel like you are lying to yourself (or others), continue to speak in positive terms about your business and affairs. As you persist in speaking successful words, your subconscious will accept the new ideas and you will discover that the “lies” are becoming a new and very tangible reality. But it always first begins in mind. Never forget this.
(2) Start Listening. As you develop positive thought and speech patterns, you will begin to clear the debris and static in your subconscious that has prevented you from tuning in and listening to your intuitive promptings. Practice paying attention now to those promptings, the hunches, the feelings, the “still small voice” that subtly urges you to do something. As you practice listening and following through on these hunches and the more you discover that they lead to successful results, the more consistent and the stronger they will become. You will have truly discovered your “invisible means of support.”
On my website, there are specific examples of how listening to my inner guidance brought successful results to my business. Again, in the section entitled Amazing, review “The Universe – My Marketing Department” and “The Universe – My Talent Agency”.
(3) Attitude of Gratitude. You have heard that over and over again, haven’t you? But do you live it? Well, start now. The “attitude of gratitude” is one of the greatest – perhaps THE greatest – spiritual principle that can be applied to attain happiness, inner peace, health and financial prosperity. But there is an aspect of gratitude that most people do not know about. It is easy to be grateful for what you already have. But can you be grateful for what you don’t yet see?
Prior to Thanksgiving, I held a Holiday conference call on “Gratitude” in which I discussed how gratitude is the precursor to successful results and how you can acquire gratitude when there are appearances to the contrary. You may listen to this call free on the Feel Free to Prosper Network.
Start giving thanks NOW for your new clients, your increased business and income, your new job, and inspired new ideas. I promise if you will maintain your state of gratitude, they will come, and often at a speed that will astound you. Give thanks now for the Universal guidance that led you this article that contains truly life-changing elements.
(4) Your Business or Job Is NOT Your Source of Income. I’ll bet you read that again. But that’s right. Your business is not your source of income. Your clients are not your source of income. Your job is not your source of income. Even your savings or investments are not your source of income.
There is only one source of income. That source is The Source – that Universal intelligence that you may refer to as Universe, God, Infinite Intelligence, Divine Mind, All That Is, The Field of All Possibilities. All of those other avenues are “channels” of income, but they are not the source. Think of it this way. If your kitchen faucet was broken and prevented you from getting water, would that mean there was no more water? Of course not. You could find water at in your bathroom or from any number of other faucets. So you see, the kitchen faucet is not the source of water; it is only one of innumerable channels.
As soon as you learn to align yourself with, rely on and trust The Source for your income (and clients and jobs and every other good thing you could possibly desire), then all of the channels will be opened for you to receive your good. How many channels? Limitless channels. There are thousands and thousands of channels through which your good can come to you. It is not your job to know them. It is your job to trust your Source and as you do, both expected and unexpected channels will open and clients and jobs and ideas will come to you “out of the blue”. So release all ideas that your income and business must be derived from only one particular channel.
© Copyright 2004-2006 Marilyn Jenett
Marilyn Jenett, an accomplished business owner in the corporate arena, http://www.MarilynJenettLocations.com, founded the Feel Free to Prosper program to mentor and teach others to become aligned with Universal laws and accept their right to prosper. Her students, from around the globe and from all walks of life, are enjoying remarkable success applying her lessons and participating in her private an
Now Pay Close Attention —
On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret
==> Dumb kids on Facebook make $ 119,833.57!
So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!
Visit this page ==> Dumb kids on Facebook make $ 119,833.57!
What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos … and all the other back breaking and boring stuff? You don’t need a website. You don’t need Google. You don’t need to create products. You don’t need to fork out on costly advertising. You don’t need any previous experience.
Take a peak at the system that is going to cause CHAOS all over the internet… Dumb kids on Facebook make 9,833.57!
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Drill Bit Marketing
While reading recently I came across a sales principle that really got me thinking. “Every year millions of drill bits are sold in spite of the fact that nobody really wants them. They want holes.” How well this rings true for promotional products on several levels. On the client level, they do not care for five hundred tape measures; they want five hundred brand reminders. On the recipient side, most of the prospects do not want a tape measure; they grabbed it because it was free. How can you tie in their need for free to your client’s want of a brand reminder? This is where choosing the right bit and making the perfect size hole is most important. Set yourself apart by providing the hole by selling the correct drill bit. Ask yourself the following question.
Why are you providing the client the tape measures?
A. Because they asked for them.
B. They looked nice and were in their price range.
C. There was a special on them and you could make a little extra money.
D. They made the perfect tie in to their current marketing plan.
Hopefully, you chose D.
Providing promotional items to your clients for any of the top three reasons places you in the category of “run of the mill” promotional product peddler. Selling your clients drill bits when they want holes makes the perfect adage in this case. Selling for reasons A, B, or C, you are providing them the wrong drill bit for the size of hole they want to make. You have marked yourself as a seller of goods and not a contractor of marketing ideas. This is where they pick their vendor of choice based on price, driving down your profits.
Your job is to make perfect holes for your client, big enough for sales and profit to easily fit through. Choice D places you in the top percentage of promotional marketing specialists – the contractor of choice.
To make perfect size holes you need to know more than their budget and why they want to give something away. You need to delve deeper, get more involved in their marketing plan. Ask key questions and do some research of your own into their product and service offerings. Find out what they really want from the product giveaway, not just to get people to the booth.
First, find out the need for the promotional giveaway – trade show, warm up sales calls, product launch introduction, new service, etc. Then find out the name of the show, product or service and the top three to five advantages they provide with their product or service. Use these answers to set the template that will help choose the correct size drill bit.
Once you have the answers list the key words that stand out – product name, show theme, descriptive words used to describe the advantages, etc. Use these words to help with the size of hole you need. By this we mean to look for words that reference or symbolize a product you can use. The term “measure up” would make a good use of the tape measure or “save time sifting through files” makes a good case for a clock or sand timer. Get the creative juices flowing, “drive down prices”, maybe a steering wheel keychain or “more tools”, “less work” – multi-function tool and a cell phone rest.
Make the item as unique as your client or the product, use a “play on words” or simple “puns” to drive home your point and make the hole they need. It is a lot easier than you think and your clients will consider you one of their top tools for their tool belt the next time they need another hole.
Mike Beckman is the Chief Marketing Strategist of Proforma-BPM, a marketing agency providing creative ideas and graphic communications. He has also been a featured speaker at several conferences including the Promotional Product Association Internationals main conference. For additional articles and ideas visit Mike’s weblog at http://mktgideas.wordpress.com or contact him directly at mike.beckman@proforma.com
