Tag Archives: Marketing
Brandvoice Marketing Group
The Brandvoice Marketing Group
The Brandvoice Marketing Group delivers business and marketing services across a number of key areas: branding, marketing communications, innovation, digital content creation and on-line marketing. Via our specialist sister companies we run events and launch parties and produce film and videos from virals to full blown TV commercials. Our BBC trained team also has numerous drama and Hollywood film credits
The Brandvoice Marketing Group was founded by Trevor Bradford and Bill Wallsgrove, two highly experienced creative and brand consultants each with over twenty years of experience building highly successful consumer (B2C) and business-to-business brands (B2B).
The companies in the group are:
1. Brandvoice Consultancy: a branding, communications and digital marketing business built from its foundations to be fit for purpose in the post-advertising era; a rapidly and ever changing world where everything and everyone is connected. We believe that this offers enormous opportunities for new, more efficient and measurable ways of marketing.
Brandvoice delivers marketing and creative solutions that captivate consumers at all available touch points, both on and off-line, ensuring that our clients have a consistent and cohesive “brand voice” across all media. We conceive, create and deliver dynamic and interactive content; beloved by both Google and the public, to engage our audiences, create dialogue and deliver measurable results.
Based on our extensive business experience across a broad range of categories, we have a number of proven services and products that build more effective and accountable brand communications.
2. Brandvoice Productions is a specialist film and video production company with enormous depth of experience in producing viral content for use on the web and social media. Their credits also include award winning TV commercials, documentaries, dramas and Hollywood blockbusters including amazingly successful Harry Potter series and several of the Bond movies. In addition, the team has also worked extensively in the music business providing innovative lighting and stage management for major artists tours and concerts.
3. Broccoli Events has recently become part of the Brandvoice Group with the intention of bringing brands and bands together for mutual promotional benefits.
Broccoli Events is all about live brand experiences and specialise in corporate entertainment, events, launch parties, festivals and music. Broccoli is well connected in the music business and work with the best emerging talent on the thriving UK music scene. We create unique events at amazing venues working with bands, brands, businesses, broadcast media companies and charities. Before founding Broccoli Events the team has worked extensively in the music and TV industries and also have a artist management business: Broccoli Music.
For Further information please contact Trevor Bradford at info@brandvoice.co.uk
www.brandvoice.co.uk
www.broccolievents.com
We are a marketing, branding and communications business built from its foundations to be fit for purpose in the post-advertising era; Branding and Digital Marketing or visit us at : http://www.broccolievents.com
Launch Network Marketing Firm
The most fundamental definition of network marketing is that it is a system of marketing, which makes use of the skills of independent representatives to reach reasonable customers which a company would otherwise not be able to reach as a result of traditional or online business practices.
The characteristics of a business dictate the accomplishment of the business. If you are operating a business every part of it’s necessary. All things has to be structured and ordered for the business to succeed. This same idea applies to network marketing businesses. The difference is with network marketing there are more important things to be accountable for. The number of employees or independent contractors in a network marketing business can immensely exceed the number of employees in a traditional or online business. When you are seeking network marketing business candidates the importance of the characteristics of future employees is magnified. Employees will need to be excellent in every way. They ought to be in the know relating to the products which they will be selling. This is really crucial being that potential employees will be working on their own and there will not be a person who runs organization close-at-hand if the employee is unskilled with the product. The customer will expect the employee to be informed on all facets of the product.
The stimulus of the marketer is another factor that will have a colossal impact on the favorable outcome of the company. Customers usually are inclined to pay for something when the salesperson is excited concerning what they are marketing.
The manager of the company needs to decide what business model is right for their company. Additionally the manager or owner decides the optimal pay scale that is designed to increase sales and profits. Considerable companies prefer to act on a referral big picture where clients become employees and gain a percentage of income from future sales. This plan works for some companies, however it can get overloaded due to the ever expanding employee base of the company.
Some companies rely upon a much smaller workforce to market their item. They individually recruit people and pay them based on their sales and how much the company makes in profits. Even though the amount of employees is reduced, it’s conceivable that these employees might be more dedicated to their task because they are more probable to discover profits with this approach. These are some of the details you really want to look into before you commit to a particular company. Take the time to read about the company, like Advocare.
The most desirable network marketing course of action has to be a decision made by the owner of the business. It is critical any time network marketing not to use spam as method to reach customers. There are additional tactful ways to obtain customers for instance social networking sites, video sites, plus the company’s general site. The capacity for a network marketing business to be successful is quite doable with cutting-edge technology and stimulus.
Remarkably,mlm is a workable home business.. Yet,most people really need to be taught a lot before they see successfulness You will be amazed how much you can bring to light from an independent Advocare Review about the pros and cons are about before making a commitment.
Brandvoice Marketing Group
The Brandvoice Marketing Group
The Brandvoice Marketing Group delivers business and marketing services across a number of key areas: branding, marketing communications, innovation, digital content creation and on-line marketing. Via our specialist sister companies we run events and launch parties and produce film and videos from virals to full blown TV commercials. Our BBC trained team also has numerous drama and Hollywood film credits
The Brandvoice Marketing Group was founded by Trevor Bradford and Bill Wallsgrove, two highly experienced creative and brand consultants each with over twenty years of experience building highly successful consumer (B2C) and business-to-business brands (B2B).
The companies in the group are:
1. Brandvoice Consultancy: a branding, communications and digital marketing business built from its foundations to be fit for purpose in the post-advertising era; a rapidly and ever changing world where everything and everyone is connected. We believe that this offers enormous opportunities for new, more efficient and measurable ways of marketing.
Brandvoice delivers marketing and creative solutions that captivate consumers at all available touch points, both on and off-line, ensuring that our clients have a consistent and cohesive “brand voice” across all media. We conceive, create and deliver dynamic and interactive content; beloved by both Google and the public, to engage our audiences, create dialogue and deliver measurable results.
Based on our extensive business experience across a broad range of categories, we have a number of proven services and products that build more effective and accountable brand communications.
2. Brandvoice Productions is a specialist film and video production company with enormous depth of experience in producing viral content for use on the web and social media. Their credits also include award winning TV commercials, documentaries, dramas and Hollywood blockbusters including amazingly successful Harry Potter series and several of the Bond movies. In addition, the team has also worked extensively in the music business providing innovative lighting and stage management for major artist’s tours and concerts.
3. Broccoli Events has recently become part of the Brandvoice Group with the intention of bringing brands and bands together for mutual promotional benefits.
Broccoli Events is all about live brand experiences and specialise in corporate entertainment, events, launch parties, festivals and music. Broccoli is well connected in the music business and work with the best emerging talent on the thriving UK music scene. We create unique events at amazing venues working with bands, brands, businesses, broadcast media companies and charities. Before founding Broccoli Events the team has worked extensively in the music and TV industries and also have a artist management business: Broccoli Music.
For Further information please contact Trevor Bradford at info@brandvoice.co.uk
www.brandvoice.co.uk
www.broccolievents.com
We are a marketing, branding and communications business built from its foundations to be fit for purpose in the post-advertising era; Branding and Digital Marketing or visit us at : http://www.broccolievents.com
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Push and Pull Marketing
Many business owners just don’t understand marketing. Marketing is not advertising. In fact, advertising is just a small part of marketing.
There are two methods of marketing – the pull of information from your targeted customers and the push of your message back to them.
Let me explain. In understanding what your customers want or at the least what needs they may have, you have to talk to them. You have to converse in some way with them to understand what it is they need or desire. This can come from many forms of conversations like formal or informal surveys, focus groups or (my favorite) simply talking to them face-to-face. You don’t have to talk to all of them, just enough to get a basic idea of the overall market.
Once you understand your customer’s needs – the information that you pulled out of your customers – your company can then take that information in-house and see if it is feasible to provide a product or service to meet that need. This means:
1) Determining if your business can develop a product given current technology, resources, knowledge, etc to actually provide a means to meet their needs (if your customers says they want a flying car – well that just might be impossible today – but, if they say they want something better, faster or cheaper – you just might be the one business to pull it off).
2) Can your business do this at a price point that is attractive to your potential customers and that can also provide your company a reasonable profit – a profit inline with other opportunities in the market (if your business can make a flying car but it would cost $ 1 million – your customers still might not buy it – also, if you make a product but will only generate a net margin of 10% and have other projects that make net margins of say 15% – you are better off following the other projects – its just better business).
The idea here is that your business is always better served by creating products and services that they actually want and need and not just trying to shove products into the market that your business “thinks” your potential customers want and then hope that they will buy them.
Now, pulling information from your targeted market is not always straight forward. Sometimes consumers (people and businesses) might not actually realize the exact product or service they need. Thus, as they tell you what their pains or needs (where they have issues), your business might have to read between the lines to extrapolate what their exact needs are.
The push side of marketing follows but also builds on the pull side. Once your business gains this information, develops products and services based on that knowledge then it is ready to go back to your targeted customers and let them know about it. Here, you push information back into the market – back to your targeted customers.
This push is usually based on your marketing message – a message that will directly target those who your business wants to serve – a message again based on the information you previously pulled out of the very same market.
Let’s say that you find out from your potential customers that they like your product but do not require all of its current features and do not want to pay your high price – especially for features they will never use.
You take that information, de-engineer your product – leaving in only the features these customers want – and determine that you can reduce the overall price (cost to the customer) by 40% and still make a good profit.
Now, based on that knowledge and your hard work, it is time to create a message – outlining the new product, it’s reduced features or better fit benefits to your targeted customers and, of course, its lower price.
At this point, it is time to push this message back into the market to let your targeted base know what you have done and how they can now get their needs meet. To do this, finally, advertising comes into play. But, you are already ahead of the game.
While you were pulling information from your targeted customers regarding your products or their needs, you also extracted information about when and where they get information regarding products in your industry or even where they look for information in general.
With this knowledge in hand you already know what advertising channels to use. For example, your ad agency is telling you that your business needs to use a mixed, diverse advertising campaign to include national magazines, late night TV and financial journals (which will benefit them more then your business as they have already bought these channels and are just trying to re-sell them to you). But, you quickly tell them no and that you already know that your targeted customers get their information from morning news shows, local newspapers and golfing web sites (just to name a few possible combinations off the top of my head) and those are the channels you will use to push your new, targeted message back into the market.
The end result is simple – get the biggest bang for your buck; which can only be achieved by understanding and talking to your targeted customers (pulling information from them) then using that information to make better products and services and to craft a targeted message that will get them to take notice. Further, understanding your customers will help your business put that message in front of the greatest number of eyeballs – eyeballs that will actually lead to new purchases.
Marketing is not just about advertising but knowing your customers and thus knowing what to advertise and where and it all starts with pulling information from your targeted customers before pushing any message back into the market.
Joseph Lizio holds a MBA in Finance and Entrepreneurship, is the founder of Business Money Today, has a strong commercial lending background and is regarded as an expert in business and finance.
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Facebook Marketing Secrets
One indication that most network marketers are virtually clueless was a recent webinar on social networking, where the most frequently asked question was the following:
“I post information about my products, about the company and about the business opportunity, but no one is responding. How do I offer information without being pushy?”
Is the level of training really this poor in the network marketing industry? In our experience, most of the training from MLM companies is about the company and products. Little information is typically provided about exactly how to share this information with others. And, in fact, most of the information provided by companies and “successful” associates is motivational in nature vs. oriented to practical methods that have proven success.
Of course, posting information about your network marketing company on your Facebook page, or even worse on others’ pages, is very ineffective. In the first place, most people are on Facebook for personal reasons vs. their business interests, and will simply remove you if you annoy them with your “marketing information.” In fact, even having links to your network marketing pages on your profile will limit your ability in adding friends to your network to those already involved in the MLM industry. And, MySpace will terminate members placing business links on their page, since it is a violation of their terms.
So, what is the answer? Should you set up a business (or fan) page or a group for your business? Although effective for some,especially those with traditional businesses, we would only recommend a business-oriented fan page for network marketing distributors already earning 6-figure income. A Facebook group, which is similar to a membership site, can be used to selectively disseminate information to your current team members.
But Facebook, despite these factors, remains an incredible tool for network marketers, since people do like to buy, when the circumstances are right. But since they buy only from people they know, like and trust, your job here is to build trust relationships and friendships. Establishing these relationships is the key, which must be accomplished prior to EVER mentioning your company, products, or services. Open ended questions are best for finding out about people, including the following:
* What do you do?
* What does that entail?
* How long have you done it?
* What did you do before?
* How do you like what you’re doing?
* How are you being affected by what’s happening in the economy?
* Have you ever thought about doing anything else?
* Are you familiar with the network marketing industry?
Through a line of questioning, such as the above, you can find out if there is a need or want for your product, service or opportunity before bringing it up, and only bring it up if a need exists. Then you can follow the “training” which you received from your MLM company, typically transitioning to company or upline provided presentations which provide solutions for your new “friend.”
Jim Green is an attraction marketing expert who uses internet marketing for automated lead generation in his network marketing business.
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Twitter Marketing Tips
Twitter is one of the upmost viral social media website and a great platform for micro blogging over the web.
Most of the people in recent times twitter became a daily part of their life and its popularity continues to grow very stronger day by day with increasing number of new users from all around the world. In a short span of time twitter became a one of the leading website in the social media space. Most import and prospective aspect of this twitter is it has instantaneous and real-time information for the users and it very real user generated information.
By using this powerful social media website marketers can easily promote their products and services up to the best possible ways. By using twitter marketing , marketers can easily spread the word to this busy real time information website.
One of the best aspects of marketing with Twitter can help to communicate effectively to the customers and we can build relationship to new customers.
Twitter Marketing Tips:
• Create a trustworthy profile
• Create a beautiful background
• Fill your profile completely
• You two lines bio will count more
• Maintain list of followers
• Tweet real information
• Tweet at least 2 updates per day
• Do conversation
• Answer to the questions
• As questions to others
• Use Twitter to connect with customers, friends and family
• Use Twitter on your PC, Mac, cellphone or iPhone
• Save to online by using twitter
By using twitter, marketers can gather latest information about the trends happening in their industry. About millions of members on Twitter so no need of communication with all these millions of members. Just spread the message it will reach to millions. Send a targeted message to your industry if it is information news it will automatically spread across your industry to your targeted audience.
Most time consuming and interesting part of Twitter is finding and adding contacts. If your message counts followers will automatically added to your follower count. If you maintain a consistency of updating the messages you will get tons of followers.
So if you use these 140 characters can change your business model and increase your sales if you use it in a right manner.
Written byInternet Marketing Company | Internet Marketing : Toputop.com Marketing Agency : Dotndot.com
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Internet Marketing Analysis
If you have a business of some type to improve your customer’s reputation or compete with competitors you require a strong tool or weapon to have proactive manipulations to the business.
It is nothing but Internet marketing.
If you have a website newly created or renovation of existing website you require to be make a note to all the customers and end users that you started a new service, new strategy or new improvements.
It’s a very time taking and it will take lot of efforts in process to intimate to the know people.
Situation analysis à Objectives à Strategies à Tactics à Actions à Control
Before starting with internet marketing analyze the situation and make it innovative than others and plan according to the situation and always compete with the competitors and knowing about their concepts and analysis about the present market. Always keep an eye on client requirements to improve the process of clients business with the business what you already in.
Situation analysis
1. Where are we now
2. Customer insight
3. Brand perception
4. Internal capabilities
After analyzing the situation you will have to set an objective.
Objective means what you have to do by this situation what we will get by going with this situation and how we will improve the objective by analyzing the situation.
Objective contains 4S model
Serve (Customer Satisfaction and targets ) à Sizzle(site stickiness and visit duration) à Speak (speak to no. of existing customers) à Save (Qualified efficiency gains)
After analyzing the objective set the strategies of phases,
In internet marketing à we have some set of predefined phases they are
Re define and Refine plan à Action àEvaluate
In each phase of you strategies you have to take care of all the above three steps weather you are in right track with your business.
Tactics : Knowing the tactics plays key role in internet marketing one should have keen observation of competitors and knowing them in advance and keep a good innovative tactics on them.
Tactics include
1. responsibilities and structures
2. Internal resources and skills
3. External agencies
Action : Act according to the people who are following you business and whom you are followed.
Action includes
1. E-marketing mix
2. Social networking
3. E- campaign
Control – keep a over all control on the business of what you are doing with proper prospective and objective.
Control includes
1. Targeting , segmentation, positioning , integration , Tools ( web functionality email, newletters etc)
Written byInternet Marketing Company | Internet Marketing : Toputop.com Marketing Agency : Dotndot.com
Internet Marketing Solutions
What does Ben Franklin have to do with Internet Marketing Solutions?
Ben Franklin is most remembered for his role as a founding father of america. Actually, he has even earned the nickname “the Very first American” for becoming one particular of your earliest and most vocal supporters of the cause of uniting the colonies under a sovereign leadership.
For many many years, he served america as the very first Ambassador to France, in the course of turbulent many years in which the country’s fragile foreign relations have been ever in danger and needed the most skilled handling by her diplomats abroad.
Towards the end of his life, he spent a number of years as Postmaster General of the united states, and eventually was elected because the Governor of Pennsylvania.
His accomplishments weren’t all political, even so. Rather, he was something of a polymath, having learned a huge selection of skills and developed a vast repository of knowledge which he continued to expand on a every day basis.
He was a musician who gave public performances, and invented the instrument recognized as the harmonica. He also invented the lightning rod, which came about as a result of his pioneering scientific experiments inside the realm of electricity. Among physicists, he is widely regarded as a single in the finest minds of his age, and his scientific writings helped spur on the European Enlightenment.
Franklin’s publishing home bought the Philadelphia Gazette in the 1760s. Until that time, newspapers have been an important component of American culture, but their influence was somewhat limited.
In addition to the issue of illiteracy, newspapers were typically extremely priced. They needed to be in order for the
publisher to recoup losses. Bear in mind that each a person had to be printed by hand instead of with a mechanical automated press as we have these days.
Franklin helped to popularize newspapers with the changes he created towards the Philly Gazette, however.
To start with, he introduced newspaper advertising for the first time. Organization owners could pay Franklin a fee and he would include an ad for their business enterprise in his newspaper. This allowed the companies to get exposure, and it was a revolutionary advance in how the world of enterprise works.
The Gazette soon became the extremely very first mass publication that was supported by ads, as Franklin, now profiting from the advertisers, was able to sell it at a discount.
Additionally to being a businessman who was interested in pushing his very own products, Franklin was thinking about promoting and mass media since he felt that the free exchange of ideas was necessary to the lengthy term survival in the economy. As we’ve seen, he was right.
For that reason, it was essential to obtain items like newspapers into the hands of as several people today as doable, and promoting was the vehicle by which this was produced achievable.
It’s not hard to guess why Ben Franklin was considered to be the “Father of Advertisement.” And that was one particular of numerous, several great accomplishments that he was able to be a aspect of thanks to his own set of rules he called the 13 virtues.
See how the 13 virtues worked for Ben? They can do the same for you if you give them a shot! Visit the link below and get the entire book for your self!
Check out these tried and true Internet Marketing Solutions.
Contributing to the Success of All Entrepreneurs.
[url=http://http://smart-marketing-today.com/internet-marketing-solutions]Internet Marketing Solutions[/url]
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Internet Marketing Advertising
Discover what’s new in Internet Marketing Advertising today. Whenever you would like to create sure that you just are finding essentially the most for your web marketing and advertising promoting dollars, you ought to do the work to determine who your consumers are. Although the world wide web marketing marketing companies may possibly have an concept as to whether to location advertisements to be essentially the most successful, this doesn’t imply they know your clients too as you do.
You want to search and advertise to particular buyers, not just to any buyer who will listen. Though you may possibly get more visitors hits by world-wide-web advertising promoting to the masses, this doesn’t imply they’re heading to pay for the merchandise or services you might be promoting. You would like to locate and target buyers who are currently interested in what you have to sell – and are this close to buying it.
Your marketplace may perhaps be larger or it might be little, depending in your niche. To assure you know who your greatest client will probably be, you ought to start with some fundamental investigation. This can take location in a selection of forms:
• Appear at your loyal consumers You have to spend some time looking at your past orders to discover what has been promoting, what hasn’t, and what prospects have been asking for.
If you’re new to the organization, then you ought to start off looking at things which you have bought inside the previous and how you’ve been persuaded to purchase one point over another point. Consumers who
come back once again and once again are the kinds of buyers you want in your advertisements and in your virtual stores.
Talking somebody into an additional item is much simpler than finding new people today to purchase.
• Look at your targeted traffic counts You currently have a internet site, so check in on those traffic counts to discover how your targeted visitors is heading. Has it had a downward trend?
If so, it’s time to put on your investigator hat to find out what happened and how you could have stopped it. This will aid you to make positive which you aren’t missing some obvious event that made everybody run away.
• Seem at your competition And you will want to see what your competitors are doing and what kinds of prospects they’ve been able to bring in as a result.
Market study is not something which will occur overnight, but it is a thing you must do in order to guarantee you might be capable to create the right merchandise and marketing and advertising campaigns which will make you funds.
You can learn even more tactics for market place exploration, as well as an easy-to-understand explanation of how to get and use re-marketing banner ads, by getting the complete guide.
You’ve gotten a taste but you are not heading to get anywhere with Banner Ad Re-marketing unless you read this web promoting marketing book from cover to cover.
You can walk away and watch Internet Marketing Advertising work for you.
Contributing to the Success of All Entrepreneurs.
[url=http://smart-marketing-today.com/internet-marketing-advertising]Internet Marketing Advertising[/url]
Internet Marketing Solutions
What does Ben Franklin have to do with Internet Marketing Solutions?
Ben Franklin is most remembered for his role as a founding father of america. Actually, he has even earned the nickname “the Very first American” for becoming a person from the earliest and most vocal supporters in the trigger of uniting the colonies under a sovereign leadership.
For a lot of years, he served america as the first Ambassador to France, throughout turbulent many years in which the country’s fragile foreign relations have been ever in danger and needed the most skilled handling by her diplomats abroad.
Towards the end of his life, he spent a number of many years as Postmaster General of the united states, and eventually was elected as the Governor of Pennsylvania.
His accomplishments weren’t all political, on the other hand. Rather, he was some thing of a polymath, having learned a enormous selection of skills and developed a vast repository of knowledge which he continued to expand on a every day basis.
He was a musician who gave public performances, and invented the instrument known as the harmonica. He also invented the lightning rod, which came about as a result of his pioneering scientific experiments in the realm of electricity. Among physicists, he is widely regarded as a person from the finest minds of his age, and his scientific writings helped spur on the European Enlightenment.
Franklin’s publishing house bought the Philadelphia Gazette in the 1760s. Until that time, newspapers have been an essential portion of American culture, but their influence was somewhat limited.
Furthermore towards the issue of illiteracy, newspapers had been generally extremely priced. They needed to be in order for the
publisher to recoup losses. Bear in mind that each a single needed to be printed by hand rather than with a mechanical automated press as we have these days.
Franklin assisted to popularize newspapers with the changes he produced to the Philly Gazette, even so.
To start with, he introduced newspaper advertising for the initially time. Organization owners could pay Franklin a fee and he would include an ad for their enterprise in his newspaper. This allowed the businesses to get exposure, and it was a revolutionary advance in how the world of company works.
The Gazette soon became the really first mass publication that was supported by ads, as Franklin, now profiting from the advertisers, was able to sell it at a discount.
Furthermore to being a businessman who was thinking about pushing his very own products, Franklin was interested in advertising and mass media simply because he felt that the free exchange of ideas was important on the lengthy term survival of the economy. As we’ve seen, he was correct.
For that reason, it was crucial to obtain items like newspapers into the hands of as several folks as achievable, and promoting was the vehicle by which this was made achievable.
It’s not difficult to guess why Ben Franklin was considered to be the “Father of Advertisement.” And that was one of numerous, numerous wonderful accomplishments that he was in a position to be a part of thanks to his personal set of rules he called the 13 virtues.
See how the 13 virtues worked for Ben? They can do the same for you if you give them a shot! Visit the link below and get the complete book for your self!
Check out these tried and true Internet Marketing Solutions.
Contributing to the Success of All Entrepreneurs.
[url=http://http://smart-marketing-today.com/internet-marketing-solutions]Internet Marketing Solutions[/url]
