Tag Archives: Market
How to Market with Email Marketing
Every business has one goal – to raise their ROI. With email marketing, businesses are making that a reality. But the question remains, why are some businesses profiting while others are not? Hey, that’s a really good question. There are some important strategies to factor into your campaign when looking for a good return. Here are just a few:
Thought out Strategies
Most companies decide to give email marketing a try because they know it is one of the most cost-effective tools when undertaking a large or small email marketing campaign. However, strategies are not like fast food, ready to go, no waiting, no stress. Marketing plans are just that, plans that are thoroughly thought out and seriously researched. Before venturing out into an extremely competitive and perceptive market, you need to have a solid foundation for your service or product.
Questions that need to be answered:
1. Who is your target market?
2. Are you sure that your target needs your product or service?
3. Have you researched your competitor’s website and blog?
4. Do you know your keywords and phrases for SEO success?
5. Do you have a clear call to action and suitable landing page?
6. Have you integrated Social Media marketing?
7. What are your goals and objectives that you plan to achieve with email marketing campaigns?
Goals and Objectives:
How are you going to achieve your goals and objectives? Have you considered using powerful and dependable email campaign software. Honestly speaking, it is tough out there. Having sincere intentions, a good product, or service, coupled with a dynamic message, just doesn’t cut it anymore. Without that email campaign’s ability to land in your recipient’s in-box, get opened and read, you have just wasted most of your valuable. time.
Appearance Matters
Do you have time to design? How are your HTML skills doing lately? As the saying goes, you never get a second chance to make a good first impression. If you feel a bit intimidated by these questions, then consider the software alternative that will help you achieve all your business goals and objectives.
• Email Campaign Software comes with hundreds of professionally designed templates. All the graphics are optimized, meeting ISP standards. Simply pick out the design that matches your brand and voice. You can easily change colors, fonts, while importing your own logo and pictures. Sorry, you have to write the text.
• According to all email-marketing surveys, no one reads an entire page of text. People glance and skim, while looking for relevance. Remember to keep your message sharp and clear. Put your call to action in the first paragraph. Don’t make them wonder why you are sending this email marketing campaign. Let them know what’s in it for them.
• Do not add too many graphics. No one will be impressed. Graphics take time to open and can obscure an important message. Many people have never changed their graphic default settings, so the emails come in with giant blank spaces. Keep that in mind when designing your next email campaigns.
Don’t be Mysterious: According the Can-Spam laws for business, you need to include your physical address or you may be considered a spammer. You should also have a business email address in the sender’s email box. Today’s consumers are inundated with email and spam. With all the recent warnings of viral worms, and malware, very few recipients will open a message from a sender they do not recognize.
How to Market with Email Marketing
The Power of Tracking
Sorry to say, that once you hit that little send button, your job is not over. What happens to that campaign once it is sent, is as important as its birth. To maintain control you need to know the destiny of each and every campaign that you send. Using email campaign software, you will know:
• # of emails delivered/not delivered
• # not opened/opened
• # bounded emails
• # subscribed (opt-in) unsubscribed (opt-out)
• # of errors and undeliverable
• # visits per link
Of course, this list is not exhaustive. But we hope it is a wakeup call, showing you the importance of having the right email campaign software by your side. Whether you want to grow your business, sell your products and services, while creating a viral campaign, you cannot do it with small thinking using a manual approach.
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MBA Job Market Stays Robust
QS recently released several reports based on its survey of 2,145 recruiters involved with MBA hiring in more than 50 countries. Quacquarelli recently shared the results of these reports and his thoughts on what recruiters are looking for in employees in a post-crisis economy, as well as the relevance of the MBA degree.MBA hiring improved around the world in 2010, and it has a good chance of continuing to grow, says Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds.
Excerpts of their conversation: with Bloomberg Businessweek as enclosed.
Is the MBA still a relevant and viable degree?
There’s a real gap between journalistic perception of the crisis on the MBA market and the reality. The reality is [that] with globalization and companies looking to expand their businesses overseas, the MBA remains the natural qualification for management-level roles. More companies are looking to expand internationally than ever before. That’s fueling growth in MBA demand. The only thing I see that would fundamentally curtail MBA demand would be if we entered into any trade wars and global trade was severely curtailed. As long as borders are open and you have global trade in a buoyant state, I think companies are going to hire MBAs
What was the most surprising result of the 2010 employer survey?
We found the MBA job market is actually quite robust and picking up substantially in most major OECD [Organization for Economic Cooperation and Development] markets. Despite having had a pretty shocking credit crunch, the downward impact on MBA hiring was short-lived, with less than two years of cutbacks. Russia reported a 22 percent increase in MBA hiring year-over-year. And Latin America was also quite buoyant. This compares with the mature market in the U.S., which had a steep drop in MBA hiring in 2009 and showed a 9 percent increase in hiring in 2010. Hiring is still lagging compared with 2007 or 2008 levels. Still, we have seen a bounce back in the U.S., whereas Western Europe is showing just a 3 percent increase compared with 2009, which is quite an insignificant change.
MBA hiring is particularly picking up in the Asia Pacific region. We’re seeing more than 30 percent growth in MBA jobs year-over-year in the Asia Pacific region, particularly in markets such as India, China, Australia, and Singapore.
Why? What is it about emerging markets that has them flourishing?
Emerging markets have traditionally had few companies geared toward hiring MBAs. As they are expanding outside their home markets, they see MBAs as a human resource [employed by] American and European companies, and they’re following suit. The salaries in these markets are still less than at global employers, although a lot of [employers] are beginning to recruit MBA candidates for more international roles. The rapid GDP growth in many of these emerging markets means a lot of multinational companies are expanding their operations in these markets, and they are bringing MBAs in to do the job. When you have a critical mass of alumni in a country, and they rise to a position of seniority, they start to look for other MBAs to join their companies. That creates the network effect, and it starts to create momentum.
Which geographies are most promising for MBAs looking for work?
There’s no doubt that the Asia Pacific region is most dynamic in terms of the number of MBA jobs. Still, salaries are lower there. The U.S. market remains a huge market in terms of the total number of MBA job opportunities. Salaries have not dropped meaningfully during the credit crunch, and they are probably going to start to increase again as the economy recovers.
Will business schools in other countries surpass U.S. schools in the future?
There’s no doubt that U.S. business schools have amazing strength and depth in their faculty and resources, and that’s not going to change. The European business schools have been playing catch-up for the past 20 years. Asia Pacific and other regions are a long way behind, and it will take many years for those schools to catch up in overall strengths and depth. The point is that employers are becoming active in other regions, and they’re not just recruiting from top international schools. They’re also recruiting from local business schools.
What are recruiters looking for in employees, and has that changed at all in the years of the crisis?
Recruiters are looking for more years of work experience now. Before the crisis, the majority of recruiters were looking for three to five years of work experience, whereas now they’d like to see between five and eight years. We’re seeing less significance given to two-year vs. one-year MBA programs. Recruiters increasingly have just been looking at the candidate profile and not necessarily concerned by the lengths of the course.
Employers consistently say they are generally satisfied with the technical skills MBAs have when they graduate from business school. There’s an ongoing feeling that interpersonal and leadership skills of MBAs are not up to scratch. Employers have consistently said they’d like MBAs to have really good soft skills, but they’re not as satisfied with those skills in their hires.
As the market looks set to pick up pace, are you MBA equipped to propel your career with an internationally recognized MBA
Internet marketing online: an effective way to market a product
Over the years, the internet took a more important place in the development of businesses as it is one of the more cost-effective and a time saving way to market a product. Internet marketing online helps you to make your business grow by making your product and services more accessible to the customers and therefore create substantial incomes for the companies. Online advertisement is seen as one of the more effective way to reach targets and make potential clients find the products they are looking for.
Online marketing includes website design and conception, search engine optimisation, pay-per-click, affiliation and email marketing. Indeed over the time, internet users behaviours have changed and the scepticism from the beginning seems to disappear and clients are now more than incline to buy on the internet instead of going to a shop. The two main reasons behind these changes are that, it seems more convenient to more people and it is often cheaper to buy online. In fact in the past most people were reluctant to buy on the internet because they were afraid because of security matters and scammers. Over the time, the technologies were more and more able to ensure safe transactions.
Efficient and well conceived internet marketing online strategies can definitely make a business rise and out rank competitors but on the other hand it can seriously harm the business reputation if not use in the right way. In fact with a good search engine optimisation strategy, which is the more cost effective strategy, companies can help prospects to find the product easily and more overly they are trying to get to the product so there is an important probability that they would buy the product once they find what they were looking for. With the appearance of social networks, the internet became the playground of many people who come to meet new people and to share their life styles.
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JIm Maul is an Internet marketing online professional passionate about internet and new technologies. He spends most of his time on the internet looking for new trends.
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How to Create Uncontested Market Space in Internet Marketing Using the Blue Ocean Strategy
In the Internet Marketing niche, Marketers have long engaged in head-to-head competition with the hope of selling Affiliate products or getting subscribers. There is always someone out there wanting to teach another person how to drive huge traffic in the shortest possible time, or a proven Affiliate strategy that would make you tons of money. Amazingly, many of these make-money-quick coaching programs are going for less than a hundred dollars. I would have sold it for twenty grand each!
If you want to succeed, create a “Blue Ocean” for your niche.
In today’s overcrowded Internet Marketing niches, competing head-on results in nothing but a bloody “red sea” of rivals fighting over a shrinking profit pool. That’s right! Although the Internet Marketing niche is growing on a daily basis due to the internet boom, the actual profit is in actual fact eroding.
Sometimes I think the only clear winners are the domain names registering and hosting companies. Who else is making more money out of this growth? Next in line are those who supplies useful tools to online marketers like Camtasia. Almost every other Internet Marketer I know is promoting this video creation tool! I would have bought its shares if Techsmith is listed.
In a business strategy book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. When I read this, I find it so true even in the business of Internet Marketing.
Pop over at ClickBank for instance, go to the Marketplace section and perform a basic search on Internet Marketing and “Bam!”, you get almost 8000 products to pick from. And this list is still growing on a daily basis.
For the newbies out there (and those struggling to succeed in this niche), this list alone is crazily overwhelming! It was for me when I started Internet Marketing. In fact, I fell into a scam that cost me thousands of dollars. It was bitter, but I picked myself up and moved on.
Shortly after that, I came across a blog with great content. The author feels sincere, so I subscribed to his posts and was introduced to a legitimate Internet Marketing strategy to make money online. That was where things started to work out for me. I learnt how to create my own niche, and even build my own products. Having your own products is where most of the money is generated consistently.
If you have been in the market for more than a year and barely making any money while spending prolong hours in front of your computers. It is
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The Bum Marketing Methodology – Finding a Niche Market
The process of “Bum Marketing” for online Affiliate Marketing businesses is a relatively new technique that has exploded the ability and opportunity for almost anyone to earn money from the internet. There are awesome programs that can teach anyone an easy way to make money online.
How exactly do you make money utilizing “Bum Marketing” to earn internet money?
The methodology of “Bum Marketing” is just that, a methodology or set of procedures you must learn before you can achieve online money making.
Understanding Bum Marketing simply means you could literally take a “Bum” off the street with absolutely nothing and teach him how to make money at home through “Affiliate Marketing”.
Next, finding a niche market; the secrets to how? is what I am going to discuss in this article. A “Niche Market” is a subset of a market in which a specific product is unique. A niche defines specific product features aimed at satisfying specific market needs. The niche for how to make money at home will need to identify a price range, product and the demographics that it will impact. You do not have to create the niche but can simply market to it.
Finding a niche market requires you to do some additional steps:
(1) Identify; how do you identify a niche market? Do a Google keyword search signing up for and using “Google AdWords”. You can also just do a Google search on a market, e.g. search for “widgets” and then do a “Google AdWords” search on “Create Your Own Widgets” and you will have over 17 “Niche Markets” identified.
(2) Narrow; how do you zero in on a niche? A good rule of thumb in Google AdWords is that your niche needs to have a high count in “Local Search Volume” and a number below 3,000 (the lower the better) in “Global Monthly Search Volume”. You can also choose columns to display such as “Estimated Average CPC” (Cost Per Click) download the file in CSV (Common Separated Values) format to manipulate the data in a spreadsheet to further evaluate your niche.
(3) Passion; how must I feel about my niche? In one word passionate because you will need to know a lot about it and enjoy it!
(4) Competitive; who else is in my niche? If you see your market is dominated by Amazon, Walmart, BestBuy or some other huge conglomerate, I recommend you find another niche. I recommend you find a small and manageable niche to get started.
If you want to learn an easy way to make money through “Niche Markets”, a great way to get really valuable information on this subject is to use blueprint programs. Blueprint training will teach you all the steps to learn how to earn cash online through “Niche Markets” very quickly.
If you want the best resource to teach you how to find money making markets in your “Affiliate Marketing” business internet money online opportunity go to 4-Day Money Making Blueprint OR go to SEM Business Blueprint.
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Forex Trading Affiliate Program Best Online Forex Trading System Ever In The Forex Market!
A well configured forex auto robot could be the crucial ingredient that wins you a critical edge over other currency traders. But can you trust it and is it what you need right now?
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With the growing fame of trading robots you cant help but think twice if these programs are safe to use or just another type of scam that lures unsuspecting buyers. If you are attempting to buy one of these products it is important to perform a little research or better yet ask advices from your fellow traders. The internet is a good tool to use in searching information about the product you are interested in. This will help you save both money and precious time besides you will feel more confident in investing a large sum of money if the product has been proven to be reliable and effective.
Do not get so overwhelmed with auto Forex most especially when you are considering doing some trading with stocks and bonds on your spare time. There are a thousand or even more sites in the internet that can be of help to you. All you have to do is look for the best kind that will absolutely suit all your requirements.
Many people have been impressed by the manner in which forex robots which are actually online software programmes are able to trade independently in the huge and competitive currency market which is the largest in the world. Credit should be given to the creators of these programmes who have used all their experience and ingenuity to build such commendable machines. This software has the ability to analyse and compare market figures as they appear online on your computer screen.
Nowadays many traders are using Forex robots for trading in the Forex market. Many Forex robots are available in the trading world efficiently working to reduce the work load of their owners.
The latest automated forex trading system; the forex Megadroid has made so much name just in the past few months of its lunching into the market. There are lots of unique features that have contributed in bringing this exceptional forex trading robot into the lime light.
This will be a very simple and short review of the Forex Megadroid robot system. The question is this. Is the MegaDroid trading robot the very best current robot system that is on the market today as the creators claim it to be? On the other hand is this some scam like some of the other robots out on the market?
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Affilate Marketing: How to market affiliate programs via newsgroups
How To Create a Steady Stream Of Buyers
Direct from 1000’s of NewsGroups”
I don’t get flamed when I post to newsgroups. I try my best to provide value in the form of Special Reports! My sales message is embedded within the report or at the end!
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Newsgroups as they exist NOW are a ripe Gold Mine for ANYONE WHO
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A single report posted on a few newsgroups has brought in over 700 leads a week for me recently. That’s the difference between giving value and trying to force your message down your prospects throat.
When people like you, they buy from you, and the newsgroups have millions of people that can read your messages every day. In some ways I think it’s better than direct e-mail. Create many different powerful reports or short articles and post them in as many places as you can. Test placing in more and more newsgroups everyday.
If you get flamed – delete the newsgroup from your ‘okay to post in’ list!
Soon, you’ll have a few hundred you can post in without problems. You can pull down some serious money this way. Million dollar companies are quietly being created on the newsgroups right now. Front Porch Computers built a 10 Million A Year business from answering questions and having powerful sig files attached at the end of every message!
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Affiliate Marketing for beginners- How to Make Sure Your Niche Market is Profitable!
Before you start any Affiliate Marketing Campaign after selecting a product is your must confirm there is in fact a market or a demand for that product. This is a vital step as your campaign success will be dependent on it. If you select the wrong market or niche, the chances of a profitable endeavour will be low to nonexistent. So what aspects of the your niche should you be looking at to confirm there is a viable market?
1:Check there is a genuine demand of the market. You will want to make sure that the market size is big and they are willing to spend money to get access to the information that will help them to solve their problem. If there is no demand for the information that you are providing, it means that the market is not profitable or you will not be able to sell your products to enough people to make the business profitable.
2: Research whether there are any websites where the customers in the niche you’re interested in are frequently visiting for more information and knowledge. Ways of checking this are through article directories, blogs and forums. These sites provide consistent and relevant information on the market and niche you are researching. Finding many people looking for that information simply means there is a genuine demand for the information and product and this means profit.
3: Monitor and gage the competition in the market place. It’s a simple fact that most successful affiliate marketers will only sell products in viable and profitable markets. The trick here is to see if there are a good number of different products that are being offered in this market. Merchants and developers will only make products where there is a demand. Many products means there is demand which means a greater chance of real earnings.
4: Focus on how you can get your place in the market or your market share. This simply means driving as much traffic as possible to your website so that more people and potential customers will be aware of your offer. This will improve your page ranking and help bring in sales.
Research these simple aspects of your niche market and if they are all positive the chances of having a successful website in that niche and earning real money from that niche is assured. Don’t cut corners by not doing this vital research. Finally promote aggressively once you have chosen the your niche market so that you can get your market share and profit.
Martin Andrews is a internet marketer specializing in affiliate marketing. He is passionate about the complexities and profit potentials in Affiliate Marketing and with his success wants to share with others the knowledge that he has found and developed with online affiliate marketing.
Martin attributes his success to Ewen Chia and his great book “How I made my first million on the internet and how you can too ” and it companion course the “Internet Millionaire System. For further information on these products please visit my site at www.makemillionsonlinenow.com. and blog www.affliliateinc.blogspot.com
Affiliate Marketing – Complete Guide to Finding a Niche Market For Your Blog
If you have finally decided to start your own blog, then firstly i would like to congratulate you. The reason is because the toughest thing to do is always to get started. I am sure you have heard about people rambling on non stop about niche markets and how to define your target market. This article will help shed some light on this topic.
Your blogging style and target audience always come hand in hand. The moment you decide to create a blog, you must figure out what your target audience is; you must know what do they want to read and find out more from your blog. The articles your write on your blog must provide quality and value to your readers in order to build up a relationship with them. If you provide quality information, it would be very effective in building up communication and your readership. Encouraging your readers to leave comments in your blog works fine as well.
At a closer look, the definition of a niche market could be broken down into 3 criteria:
1. A group of people – This particular group of people (targeted audience) interested in a particular hobby, interest or profession.
2. Searching for a solution – Your targeted audience would be better if they are searching for a solution, and you are there to provide it to them. You need to find this group of people through what they are looking for. The most practical way is to use keyword research tools to find out exactly what phrases or questions these people are typing into the search engines to find a solution.
3. They are not finding many relevant results – It would be easier to establish your blog in a smaller and more targeted market than a saturated one. The reason is because if you wish to write a blog to publish updates on soccer news, you would realise that many websites out there are already doing so and the competition is very stiff. In this case you lose out on your readership and traffic.
I advise that people start with their own passions, hobbies, interest or expertise.
You might find this formula handy:
My niche market is people who are (action word) + (your passions)
Here are some examples:
My niche market is people who are (learning) to (play the piano).
My niche market is people who are trying to (build) a (dog kennel).
My niche market is people who are learning to (cook) (French-style cuisine).
Use this questionnaire to dig deeper into your interests.
What websites do you visit when you have nothing to do? What topics do these websites cover?
Do you collect anything?
Do you play any sports?
Do you have pets?
Do you have any specialized knowledge? Example: Flower Arrangement, Gardening Skills…
What is your occupation? What field or area of interest does it deal in?
Is there anything you really want to learn about, but you gave up because of the time constraint in your life?
Come up with a list of at least 3 or more interests and you are ready to go!
To Your Affiliate Success!
Affiliate Marketing – How to Market to the Male
Not many people think about the gender of the people they’re marketing for. That’s where commissions are being lost. As much as you’d like to think that your marketing is focused, if you’re not acknowledging how your copy sounds to the male or female ear, you’ve got some work to do. Don’t quote me on this, but when people just “market” without considering gender, they generally market to the male ear. What does the male want to hear?
In general, males are not so concerned about the emotional aspect of anything really. This is the most common reason why relationships break up; females tend to want to talk about something and be heard, where as men are happy simply, “doing things”. We’re practical but when we’re looking to buy something online, we’re just the same as women. We only buy from sources we trust. So what does this mean for the Affiliate Marketer in a male-dominated niche?
Screw the sappy emotional stuff. We want cold hard facts. Is it going to work or is it not going to work? How long is it going to take? And the biggest question there is, show me the proof. Don’t try and dance your way out of the questions because you’ll be dancing away from commissions. You want to engage with him and earn his trust? Take him head on. Answer his questions. Be no-nonsense.
Having said all this, to completely ignore the emotional aspect of purchasing would be to put your commissions in danger. Don’t forget the age-old tenet of marketing: “people purchase with emotion and justify with logic”. The guy, whatever he’s buying, must be here in the first place. Why is he here? What’s his problem? Why couldn’t he solve it? What does he want? You’ve still got to ask and answer questions like these, but it doesn’t mean you have to collapse into a puddle of tears with him when he tells you he’s been trying to build muscle but he can’t. Empathise, but don’t waste his time. He wants someone who gets where he’s coming from.
So just remember. Prove, don’t persuade. Answer his questions, don’t waste his time. Only ever show as much emotion as you expect the person on the other side of the computer to show. Pretend you’re a mirror. You want to be an exact image of your prospect. They want to see someone who they can empathise with.
Johnson Kee is an Affiliate Marketer based in Melbourne, Australia.
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