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Email Marketing – Why It Is Used By So Many Forex Affiliates

If you look at the leaderboards (showing which affiliates have generated the most sales) of many of the big product launches in the forex niche, you will often see the same old names every time. This is because all of these guys have one thing in common – they all have big email lists and make full use of email marketing.

The fact is that if you are not utilising email marketing at all when promoting various different forex products and services, then you will never make the kind of returns that you dream about. In fact you will often find that a simple broadcast email to your list will generate more sales than all of your other promotional methods added together. This has certainly been the case for me most of the time.

There is nothing wrong with some of the other methods. If you are promoting low cost items, for instance, then writing reviews of these products on your website or blog can generate a decent amount of sales, particularly if you manage to rank highly in the search engines for some of the products’ main keywords.

However if you want to make the big money, then you really want to be promoting the big ticket items that cost several thousand dollars. These can be slightly harder to sell, but this needn’t be the case if you make full use of email marketing.

By sending multiple emails over the course of say one or two weeks, you can keep emphasising the main features of the product you are promoting. You can also convince your subscribers that they will make more profits from their forex trading if they go ahead and purchase the product (providing that you know this to be true and have checked out the product yourself).

You will also find that some affiliate programs in this niche have a really good sales funnel themselves. So all you have to do is send a few emails to your list and encourage your subscribers to opt in to receive free content from the product vendor. They will then take care of the rest, with any sales you subsequently get from these leads being correctly credited to your account.

Anyway the point is that you absolutely must have an email list if you want to make decent money as a forex affiliate. It is really easy to do with the help of an autoresponder, and it will have a dramatic effect on your overall earnings provided you keep adding new subscribers to your list at every opportunity.

John Robertson is both a forex trader and an affiliate marketer. Click here to find out which forex affiliate programs he most recommends and to see which forex affiliate program he has found to be the most profitable.

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