Pay-Per-Click, sometimes called PPC, is a system whereby affiliates and product owners, such as at ClickBank, only pay for advertising when someone actually displays an interest in buying their product. The best known Pay-Per-Click provider is Google, via their AdWords program, and the process works where marketers place an advertisement in Google’s system and only pay Google when someone clicks on that advertisement. And that means you could, realistically, have hundreds or even thousands of people see your advertisement and only ever spend money when someone decides to join your mailing list or learn more about your product and possibly buy! Here are five more reasons why Pay-Per-click is the PERFECT way, also the cheapest, for promoting products at ClickBank:

* It’s possible to make money or grow a mailing list much faster using Pay-Per-Click than from virtually any other advertising medium. That’s because your promotions can go live immediately they’re created and drive sales just minutes later. Compare that to placing an advertisement in a monthly print publication or quarterly ezine where it can take months for your advertisements to appear.

* Pay-Per-Click ads can be tested and tracked and changed in seconds, compared to offline publications that can take weeks or months to appear and much longer for testing, tracking and editing. That’s because, using most PPC programs you are in charge of creating, editing and publishing your ads and you can change them from inside your own account any time of day or night. Advertising in print publications and ezines means you have to trust others to publish your ad correctly, and edit it where necessary, and they don’t always do it correctly, if they do it at all.

* Using Pay-Per-Click you decide exactly who to target with your ads, usually by choosing keywords and phrases used in search engines by people most likely to buy what you offer. With the possible exception of niche publications, on and off the Internet, most mass market publications target people of very different interests, only a few likely to be interested in your promotion.

* Using Pay-Per-Click you can test various advertisements concurrently and determine which makes more money for you or entices more people to join your mailing list. That means within days you’ll know exactly which ads to continue and which to remove, compared to waiting weeks or months and test marketing several expensive ads in offline newspapers and ezines.

* When you remove an unsuccessful Pay-Per-Click promotion that’s usually the last you’ll hear about it, compared to ads that don’t work in newspapers and ezines which can still be generating time-wasting telephone calls and emails many months after appearing.

Avril Harper is a successful ClickBank vendor and affiliate and the author of A COMPLETE NEWBIES’ GUIDE TO MAKING MONEY WITH CLICKBANK which you can read about at http://www.associatefirst.com – Check out lots of questions and answers at the site for new and experienced affiliates – or ask you own question and get a personal reply. Clickbank Wealth Forumla is a good funds maker!

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