Tag Archives: Email
Email Marketing – 3 Reasons to Use Email Marketing to Make Money Online
After spending a few years fumbling around making money here and there online, I have learned the most solid, consistent way of doing it is to make email marketing central to your sales marketing strategy.
Back in 2004, I naively drove traffic straight to merchant sites using affiliate links. A while later, I created landing pages so visitors would see something different, although I neglected to include any opt in form. Crazy, yes… what can I say I was a newbie. I quickly learned concentrating all efforts into driving traffic for one-time sales was only benefiting the merchant, not me.
That’s when I realized the importance of follow-up. Although previous landing pages were filled with targeted content and some personalized information, sales didn’t double or become more consistent until I added an autoresponder opt in form which gave me the lucrative opportunity to follow-up with visitors.
Which leads to the number one reason to use email marketing to make money online…
Reason No. 1 – Follow-Up
Follow-up allows you the opportunity to expose your product or offer to visitors beyond their initial visit. It gives you the chance to present your offer in more detail and answer common questions (FAQs) before they’re even asked in your follow-up emails. Providing answers before they are asked (reading a subscriber’s mind) will slide sales right into your account.
What’s great is when visitors opt into your form to receive additional information, they are expressing interest to learn more & granting permission for further contact from you. This places you in an excellent selling position. You are now graced with another opportunity to “CAPTURE THE SALE”. How cool is that? Right! Just remember…
Email Marketing = More Exposure = More Opportunities To Follow-Up With Quality Content = More Money
This flows nicely into the second reason…
Reason No. 2 – A Single Email Can Equal Mass Sales
Once you have established a trustworthy relationship with subscribers by sharing quality free content and making recommendations that actively helps them in some way, you will have cultivated a list where a single email promotion can equal massive sales. Such a privilege is akin to having an ATM in your desktop.
There is nothing more exhilarating in internet marketing than making a great product recommendation to your email list and having them respond with enthusiastic profits that start rolling in almost instantly. Just be careful to never take your list for granted; they are after all real-live people. Treat them with respect, not money machines.
Reason No. 3 – Automation
The beauty of having an automated marketing system that consistently brings in sales is it’s the closest thing to being able to “set & forget it”. Email marketing automation beats offline methods of follow-up any day.
Would you rather spend hours pitching prospects, answering questions, arming yourself with rebuttals, dealing with rejection… all aimed to capture one sale -OR- load up an autoresponder with meaty content equally aligned with money-making offers set to act as your automated sales force? I’d go with the latter. I’m sure you agree, that is if you understand the value of time/freedom & are serious about having a successful online business that will continually make you money.
Automation is key to success and profitability, both in the short and long-term. Having an automated email system for interested prospects to opt into, immediately positions you to receive automated sales. Automation allows you to leverage sales in countless, creative ways. I’ll leave you with this “food for thought”…
~ Millionaires Understand The Power of Automation & Leverage ~
So if you ever question whether email marketing is worth taking the time to establish as a central part of your marketing strategy, remind yourself of the “3 Reasons”… 1) Multiple Follow-Up Opportunities To Capture Sales, 2) One Email Can = Mass Sales, 3) Leveraged Automation.
The world is yours.
About The Author:
Mic Ambrose is an email marketing & list building expert who shares proven strategies to increasing email marketing profits. Sign up for the Email Marketing Overdrive 6-Figure Jumpstart where you’ll discover short-cut secrets to earning 00’s weekly in email profits and how to improve your opt-in rate by more than 50%. Visit EmailMarketingOverdrive.com
More Affiliate Marketing Articles
Crucial Elements of Bulk Email Marketing
Bulk e-mailmarketing has gotten a negativestatusmainly becauseit truly is so
often abused.
If you haveutilizedelectronic mail for incrediblyextended, you have undoubtedly been a
victim of unmerciful, and possibly even immoral, emailmarketing and advertising
techniques.
SPAM would be theexpressionapplied to explain these substantial bulk mailings
sent to people who didn’t ask to acquire them. SPAM is also
referred to as unsolicited e mail.
There are actually two pointsyou shouldknow about SPAM and why you
will need to be highly cautious not grow to bereferred to as a spammer?
Initially, if your bulk electronic mailadvertising and marketing messages are identified as
SPAM, your e-mailaddress or server could get “blacklisted” by other
email servers, meaning that they are going to not accept e-mail from you.
2nd, the sending of SPAM is now regulated in the United States
by the Federal Trade Commission. It will be now actually illegal to
deliver unsolicited industrialelectronic mail.
The CAN_SPAM Act of 2003 will be the law the Federal Trade
Commission enforces in regard to unsolicited electronic mail.
Fundamentally, the law is meant to reduce the abuse of e-mail
marketing which has beenacknowledgednot merelyto become aggravating, but
also to includelaptop viruses or other dangerous script and also to
encourage scams by way of fraudulent businesses or to gather
individualdetails for criminal use, a commonkind of identification
theft. Identity theft can be aconsiderablemake any difference.
In reality, it will be the fastestdeveloping crime in North America, so the
Federal Trade Commission will take the enforcement of the anti-spam
legislation quitecritically.
In the event you intend to engage in bulk electronic mailmarketing, becomeacquainted
using thepointers set forth in the CAN_SPAM Act and be certain
that your e mail messages meet the necessities and that they’re
totallytotally free from currently being suspected as advertising fraudulent
businesses or soliciting individualinformation for identity theft
functions.
Building your own opt-in list, as opposed tobuying third-party
lists or making use of a bulk emailsupplier that supplies lists is the
initial step to launching a legal, efficient bulk emailadvertising and marketing
plan.
An opt-in listing is a single that consists ofe-mail addresses of people
who’veactually requested detailsout of yourbusiness and are
serious about what you happen to beproviding.
You coulddevelop an opt-in listingthrough your web page by offering a
subscription to a newsletter or a web basedprogram. When internet site
visitors subscribe, they’readdedfor your opt-in electronic maillisting.
Some corporations go somewhat overboard to createcertainthat the
subscribers definitelywould like to be additionalon the mailing listing by
requiring them to confirm their subscription by e mailjust before
becomingaddedon theeverlastingchecklist.
When that definitely verifies their intentions, it trulyisn’t
necessary to use a double-opt-in practice so long as you give
recipients of your respectiveelectronic mail messages a chance to unsubscribe
if they decide they no longerneed toobtain your mailings.
Bulk e mailmarketing and advertising is a lotadditionaleffective when it truly is sent to
opt-in subscribers simply because they are certified leads who’ve
already expressed an curiosityin yourproducts, solutions or
facts.
It really is an exceptional technique for cross-selling to current
consumers and cross-promoting your products or companies.
E mailadvertising and marketingcan also bean incredibleapproach toencourage affiliate items
and tomaintain ongoing relationships with currentclients.
You could possibly even get some referrals from yourcurrentprospects who
forward your e mail messages to their friends and colleagues. A
very well managed emailmarketing campaign could beveryuseful to
any internet-based company.
Related Affiliate Marketing Articles
Email Marketing – Why It Is Used By So Many Forex Affiliates
If you look at the leaderboards (showing which affiliates have generated the most sales) of many of the big product launches in the forex niche, you will often see the same old names every time. This is because all of these guys have one thing in common – they all have big email lists and make full use of email marketing.
The fact is that if you are not utilising email marketing at all when promoting various different forex products and services, then you will never make the kind of returns that you dream about. In fact you will often find that a simple broadcast email to your list will generate more sales than all of your other promotional methods added together. This has certainly been the case for me most of the time.
There is nothing wrong with some of the other methods. If you are promoting low cost items, for instance, then writing reviews of these products on your website or blog can generate a decent amount of sales, particularly if you manage to rank highly in the search engines for some of the products’ main keywords.
However if you want to make the big money, then you really want to be promoting the big ticket items that cost several thousand dollars. These can be slightly harder to sell, but this needn’t be the case if you make full use of email marketing.
By sending multiple emails over the course of say one or two weeks, you can keep emphasising the main features of the product you are promoting. You can also convince your subscribers that they will make more profits from their forex trading if they go ahead and purchase the product (providing that you know this to be true and have checked out the product yourself).
You will also find that some affiliate programs in this niche have a really good sales funnel themselves. So all you have to do is send a few emails to your list and encourage your subscribers to opt in to receive free content from the product vendor. They will then take care of the rest, with any sales you subsequently get from these leads being correctly credited to your account.
Anyway the point is that you absolutely must have an email list if you want to make decent money as a forex affiliate. It is really easy to do with the help of an autoresponder, and it will have a dramatic effect on your overall earnings provided you keep adding new subscribers to your list at every opportunity.
John Robertson is both a forex trader and an affiliate marketer. Click here to find out which forex affiliate programs he most recommends and to see which forex affiliate program he has found to be the most profitable.
Email Marketing – 3 New Affiliate Campaign Strategies That Work
Floating a productive email campaign can be a web guru’s nightmare, or a piece of cyber-cake, whichever you decide when you start your campaign. There are several email techniques that work well, some work better than others, and a few work not at all. The tips I’m showing you here, have worked well many times over, and will continue to work well, because they’ve got initiative, style and personality.
Friendly –
If you have a long running relationship with your email clients, you can use this one with some expectancy to begin with, but once it’s working you’re guaranteed further results. Be friendly, use their first name and remind them of y our last contact.
“Hey Joe, you remember when I contacted you last week with a great deal on super-natural ego builders? Well, I’ve got a great go-with that you’ll want to see, today. Not only can we build your super-natural ego, but we can increase your shoe size and add twenty pounds to your butt with these key health-weights. You’ll love the new process. Step on over to my site and I’ll give you more details.”
The best part is, once you’ve made friends with your list and invited them to take part in a good solid offer, they’ve accepted, and you’re offering them more and more value, they’ll be back.
Info Seekers –
This one requires more effort on your part, and to be honest, is probably the most viable project you’ll pursue. Info seekers want more info. Give it to them in the email. In the introductory page to your site, give them MORE information. Add information into the emails you send out from your squeeze page, and be sure your content and information products are filled to the brim with more and more information for these folks.
“Hey Joe, here’s more information about how to use that auto-responder. Give your customers a bit of information about their interests by adding in an on topic article that really speaks to their hearts. Here’s a link to an auto-responder prototype with some new key information and ideas. You’ll love it. Click the link.”
Give your info seekers enough information to draw them in and give them a boost up the ladder with information. Don’t skimp, there’s enough information out there to make several folks millionaires on any given topic. Keep the information flowing.
Looki-loos –
You know these guys, they want something for nothing, and they’re probably only going to buy a few times. Give them something, but not the whole farm. If you have a whole list of these folks, you’ll probably have better luck changing the items you offer frequently. They want the latest greatest, newest thing on the market, so provide it. (Every list has a few of these, cater to them now and then with a low-cost, high value new item, you may be able to bring them around to your way of thinking.)
Email marketing is on the rise, with everything from baby bottles to wheel chairs on the internet, you’ll be happy to know that your options are growing.
Impact your business with effective Brand Recognition that brings your readers back time after time to get MORE of your Quality and Value.
