Tag Archives: Effective
Is PPC Or SEO a More Effective Use of My Marketing Dollars?
When attempting to drive traffic to your website, generally an e-commerce website or conversion based site, many site owners wonder which is better, SEO or PPC? The answer is simple – “it depends.” There are a number of factors that determine which avenue is best for your site, however, most great websites employ a little bit of both. Below are some questions to ask yourself before deciding how much of your marketing budget to put towards Natural Search Engine Optimization or Pay Per Click.
How Much Time do I have?
If you are looking to drive traffic immediately, it would be wise to put a few extra dollars towards pay per click. Although natural search engine optimization will eventually drive a significant portion of traffic to your site, the strategies and methods needed to obtain this traffic can take anywhere from 3-6 months to fully develop. Pay per click is an effective method of driving traffic immediately – as long as you are willing to spend money.
Is the market growing, dying, or stagnant?
This is very important no matter what kind of marketing you are engaging in. When marketing products or services online, it is very important to know how much competition you are dealing with. Websites that rank well organically, for the most part, have spent quite a bit of time building up value and authority in the eyes of the search engines. If your market is declining, by the time you gain this authority and begin to rank well for certain top keywords, the market might not even exist. You will also find less competition in the PPC avenue if the market is declining, making it a great opportunity to increase impressions and drive traffic. If the market is growing, it is best to be one of the first sites to develop organic search engine authority before the barriers to enter your market are so low that thousands or even millions of sites are trying to market similar products or services.
Do I have a recognizable brand?
In PPC, more than natural search engine results, a recognizable brand name is vital. A growing number of visitors are able to determine the difference between an organic search listing and a paid search listing. As a result, users tend to put more trust in an organic listing when the company or brand is not very well known than a paid listing. This does not mean that PPC is not an effective means of gaining impressions with your brand name; just do not expect your click through rate to be astronomical at the onset. Over time, once your ads have been viewed a few times or if users have seen your listing organically, they will build up more trust, making it more likely that they will click on one of your paid listings.
It is always recommended that a website have both a strong natural search optimization strategy, as well as a strong PPC budget, in order to capture both segments of the market. Evaluating your company, your goals, and your market will give you a better understanding on which areas could use a little more attention.
Aaron Garcia is a Search Engine Marketing expert, with experience in both Search Engine Optimization campaigns as well as Pay Per Click account management. Aaron and his company, MorePro Marketing understand the necessity of having a balanced Search Engine Marketing campaign.
Internet marketing online: an effective way to market a product
Over the years, the internet took a more important place in the development of businesses as it is one of the more cost-effective and a time saving way to market a product. Internet marketing online helps you to make your business grow by making your product and services more accessible to the customers and therefore create substantial incomes for the companies. Online advertisement is seen as one of the more effective way to reach targets and make potential clients find the products they are looking for.
Online marketing includes website design and conception, search engine optimisation, pay-per-click, affiliation and email marketing. Indeed over the time, internet users behaviours have changed and the scepticism from the beginning seems to disappear and clients are now more than incline to buy on the internet instead of going to a shop. The two main reasons behind these changes are that, it seems more convenient to more people and it is often cheaper to buy online. In fact in the past most people were reluctant to buy on the internet because they were afraid because of security matters and scammers. Over the time, the technologies were more and more able to ensure safe transactions.
Efficient and well conceived internet marketing online strategies can definitely make a business rise and out rank competitors but on the other hand it can seriously harm the business reputation if not use in the right way. In fact with a good search engine optimisation strategy, which is the more cost effective strategy, companies can help prospects to find the product easily and more overly they are trying to get to the product so there is an important probability that they would buy the product once they find what they were looking for. With the appearance of social networks, the internet became the playground of many people who come to meet new people and to share their life styles.
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JIm Maul is an Internet marketing online professional passionate about internet and new technologies. He spends most of his time on the internet looking for new trends.
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Super Affiliate Traffic Strategies – Some Unorthodox, But Effective Methods
Are you an affiliate or super affiliate? You see to get Super Affiliate Traffic streams; you have to be disciplined and creative. Here are some of things I do to ensure hoards of visitors to my niche sites.
1. Rebrand A Private Label Report And Go Viral
Rewrite some of the content and give it away to website owners in your niche. For example, if you are in the dog training niche. Give your private label rights report to website owners, to give to their list. Make sure that the report links back to your minisite. Secondly, join some relevant dog training forums, build a reputation with the forum members and then make a thread offering the special report, once you’ve done that, make sure that your forum signature links to the thread where you gave the report away. It’s a simple and effective way of getting traffic, but more importantly build your brand.
2. Write And Submit Press Releases
Submitting press releases will give you a burst of Super Affiliate Traffic. You can hire someone to write the press release for you, or write it yourself. If you are doing it yourself, make sure that you write the report in an informative manner. Know your audience and remember, the information has to be relevant. It is better to submit press releases when there is a reason to do so. For example, if you are operating in the back pain niche, if there is a new discovery in the area of back-pain, it gives you a reason to submit the press release. That way, you will get alot more traffic- almost on demand. Also, it helps you brand yourself because the audience will see you as someone who is at the cutting edge of your niche.
3. Join Forums And Give Away Value
Doing this properly takes time. The aim is to join a forum and build a rapport with other members by giving ‘valuable’ information totally free. Also, place an anchor link in the sig file, linking back to your site. Every time you post, you get a backlink, if you do it properly you’ll build trust with the forum members, and can become a kind of Guru within the community. Take a look at all other major forums online and you’ll see other marketers who are doing this. People are magnetically drawn to them and buy anything they sell simply because of the reputation they’ve built upon the forum. This is a long term strategy, but is a proven Super Affiliate Traffic strategy. Go take a look at other forums in your niche.
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List Building For Effective Affiliate Marketing – 5 Secrets Revealed
The best way to garner attention for a product is to spread the word and what better way to do this than to make use of the worldwide community available at a click on the internet? List building has proven to be a formidable force to reckon with in the marketing world as it takes all the hard work out of promotion and publicity. However the key point behind list building is subtlety with impact. If what you send out is compelling and engaging, you will be able to extrapolate your support base and intensify the traffic to your site. It is worth keeping a few pointers in mind so that you can really take advantage of this novel market.
1. Lure the readers in – The best way to get contact information is to write about something worth reading. Make an interesting blog about a particular subject and make sure it has links to your website. If you urge the readers to leave their email addresses for further information you will be able to establish a band of followers right then and there.
2. Reward the customer – People are ultimately attracted to rewards so if you offer an interesting reward you are sure to get a number of followers. Hold a small competition with worthwhile prizes once in a while and make sure people are able to register for it with their email addresses. This will definitely give you a vast amount of contact information.
3. Make them subscribe – An interesting website is sure to garner a large fan following and what better way to harness this following than to create a subscription page? Ensuring that your website has a subscription page will go far in providing you with valuable contacts for your list. Those who subscribe can be subtly induced into visiting an affiliate site when you send them interesting emails and this will work wonders for the advertising of any product.
4. Never spam your following – Although the aim of list building is to inform everyone about your product, it is imperative that you stand out by sending personalized emails. Online scams have made people wary of giving away their email addresses and for this reason you will need to build up trust throughout the process for it to be truly effective.
5. People love forums – Try to create a place for discussion on your site, this will definitely draw more people in to talk about your topic, resulting in more email addresses for your collection. A members-only space gives you the ability to hold discussions on items relating to the theme of your website and augments the exposure of links to the websites of your products.
List building has become the cornerstone of modern online advertising and this is only because of its effectiveness. Subscribers are a gold mine of free publicity and you should definitely take advantage of this.
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