Tag Archives: Create

Paid Search Marketing – How to Create High Quality Landing Pages

When it comes to paid search, creating high quality landing pages is important because pay per click search engines like Google AdWords have strict rules about it. Yahoo Search Marketing & MSN AdCenter are slightly less strict, however, it is changing slowly but surely.

To be follow the guidelines of Google AdWords will only get you benefits such as higher quality score, lower minimum bids & lower cost per click. In reality, it is quite simple to build such landing pages. You will also appear more credible & trustworthy in the eyes of your visitors.

Strategic Keywords

Place related keywords strategically on your landing pages. Do it naturally instead of stuffing them all over like some spammer. Keywords must be found in your title tags, description tags, meta tags, keyword tags, H1 tags & sprinkled naturally all over the page.

There should not be any broken links on your page because you will get penalized for it & it also gives visitors a poor user experience when visiting your website.

Loading Time

The loading speed of your website must be very fast because in this day & age, nobody is patient enough to wait 7 seconds for any website to load. You can fix this by cleaning up your HTML code, if you are not familiar with it, you can hire someone to do it cheaply since this is a very simple task.

Business Links

Add a few business links such as a contact page, privacy policy, terms of service, about page, disclaimer. At least, you must have a contact page & a privacy policy page. Put these links at the bottom & make them smaller so that visitors will not get distracted by them.

Summary

Build your landing pages not only with Google in mind but also for your visitors. In this way, when Google is happy, your visitors are happy, you will probably make more money & probably be more happy.

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How to Create Uncontested Market Space in Internet Marketing Using the Blue Ocean Strategy

In the Internet Marketing niche, Marketers have long engaged in head-to-head competition with the hope of selling Affiliate products or getting subscribers. There is always someone out there wanting to teach another person how to drive huge traffic in the shortest possible time, or a proven Affiliate strategy that would make you tons of money. Amazingly, many of these make-money-quick coaching programs are going for less than a hundred dollars. I would have sold it for twenty grand each!

If you want to succeed, create a “Blue Ocean” for your niche.

In today’s overcrowded Internet Marketing niches, competing head-on results in nothing but a bloody “red sea” of rivals fighting over a shrinking profit pool. That’s right! Although the Internet Marketing niche is growing on a daily basis due to the internet boom, the actual profit is in actual fact eroding.

Sometimes I think the only clear winners are the domain names registering and hosting companies. Who else is making more money out of this growth? Next in line are those who supplies useful tools to online marketers like Camtasia. Almost every other Internet Marketer I know is promoting this video creation tool! I would have bought its shares if Techsmith is listed.

In a business strategy book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. When I read this, I find it so true even in the business of Internet Marketing.

Pop over at ClickBank for instance, go to the Marketplace section and perform a basic search on Internet Marketing and “Bam!”, you get almost 8000 products to pick from. And this list is still growing on a daily basis.

For the newbies out there (and those struggling to succeed in this niche), this list alone is crazily overwhelming! It was for me when I started Internet Marketing. In fact, I fell into a scam that cost me thousands of dollars. It was bitter, but I picked myself up and moved on.

Shortly after that, I came across a blog with great content. The author feels sincere, so I subscribed to his posts and was introduced to a legitimate Internet Marketing strategy to make money online. That was where things started to work out for me. I learnt how to create my own niche, and even build my own products. Having your own products is where most of the money is generated consistently.

If you have been in the market for more than a year and barely making any money while spending prolong hours in front of your computers. It is

 

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