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AdWords Tips – 3 Quick Tips For Boosting Your Profits From Pay Per Click Marketing
As you may well know, AdWords represents a technique which will allow you, the website owner, to gain paid traffic. The benefit here is that it is generally more successful than its more time-consuming and organic counterpart – SEO – but has the associated detriment that, well, quite obviously, you have to pay for it. As such it will be in your best interest to ensure that you get your money’s worth, which is why I deemed it appropriate to dispense a couple of AdWords tips in your favor:
1. Negative Keywords
To start off, let’s look at a few ways that can save you money. The first thing you need to do is to ensure that you have a list of negative keywords ready to go when setting up your AdWords ad. The reason for this is that your ad won’t get listed when internet users search for any of the negative keywords, which means that you’ll only get hits on those keywords you do want and that, in turn, will supply you with an audience more likely to have an interest in what you have to offer (therefore an increase in your conversion potential).
2. Enticing Copy
In terms of AdWords tips, this one is perhaps the most important – it refers to the words you use in your ads… those very words that could convince someone to click on the link to your website or, quite simply, ignore it.
A bit of advice: if you don’t fancy yourself good with writing short, powerful and persuasive copy, then you might be better off by making use of a professional copywriter to ensure that your ad gets the energy it needs to ensure your success!
3. Landing Pages
There’s only one reason people will click on your ad – they find that whatever your AdWords copy said could help them solve a specific problem or address a certain need. However, take care to ensure that the page they land on is directly related to the theme of the ad. Should your visitors land on a page that says “Wheels” instead of “Exhausts” as the ad promised, they’ll be clicking the back button before you know it.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:
The Power of Leverage & Affiliates in Internet Marketing in Boosting Your Bottom Line Profits!
Not everyone has the same interests and passions. Likewise not everyone will make a good affiliate. If you are promoting your product finding people who make good affiliates is crucial to success in internet marketing.
Knowing how to select and manage your affiliates is often the difference between a successful and mediocre campaign.
Here are some useful tips to get the best from your affiliates.
1. People often place a great emphasis on quantity. While it is nice to have a large number of affiliates, having quality rather than quantity is far more important and relevant. Three or four dedicated and experienced affiliates are more likely to make you more sales than 100 casual and inexperienced affiliates.
Knowing the difference between the two will be the key to having a successful product.
2. One of the best ways to select your affiliates is to screen them. If you already have a list you can send out emails looking for affiliates to promote your product. You can then screen interested applicants. Here are some questions you may like to ask.
What experience of affiliate marketing do you have? How do you intend to promote the product? What strategies do they intend to use? What personal interest do they have in the product? If these criteria are met to your satisfaction, you will know that you have high quality affiliates.
3. Once you have established that you have dedicated and enthusiastic affiliates on your books you need to give them the best chance of being successful. Train them. Give them all the steps and strategies needed to succeed.
Give them copies of emails that they can send out to potential prospects. Give them a guide on using adwords strategies. Another valuable thing you could provide is tutorials.
Camtasia is a brilliant tool for video capturing your desktop activity. Create your own videos on your Affiliate Marketing campaigns and give them to your affiliates to implement. There are even free versions of Camtasia available online. A hands-on approach to managing your affiliates delivers best results.
4. Offering bonus prizes to your top affiliates creates healthy competition. Offering prizes can be a great motivation for affiliates to do well. Earning a reward is also synonymous with being appreciated for your efforts. Choose a prize that is relevant to the theme of the product that you are promoting. Try and think of prizes that are not too common. Having a prize that your affiliates will truly appreciate is a great incentive for them to do well.
5. Create a leader-board. Similar to giving rewards, creating a leader-board fosters healthy competition. Nobody wishes to come in last. Having a top ten or top 20 leader-board is a great incentive for motivating affiliates. Everybody likes to be a winner and you can tap into that winning mentality.
These are just some of the ways to pick and manage your affiliates. It is very important that once you have selected good affiliates that you keep them motivated and show them how to promote your product. Everyone needs to be encouraged. Implement some of these strategies and you will be well on your way to being a successful internet marketer.
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