Tag Archives: AdWords
AdWords Tips – 3 Quick Tips For Boosting Your Profits From Pay Per Click Marketing
As you may well know, AdWords represents a technique which will allow you, the website owner, to gain paid traffic. The benefit here is that it is generally more successful than its more time-consuming and organic counterpart – SEO – but has the associated detriment that, well, quite obviously, you have to pay for it. As such it will be in your best interest to ensure that you get your money’s worth, which is why I deemed it appropriate to dispense a couple of AdWords tips in your favor:
1. Negative Keywords
To start off, let’s look at a few ways that can save you money. The first thing you need to do is to ensure that you have a list of negative keywords ready to go when setting up your AdWords ad. The reason for this is that your ad won’t get listed when internet users search for any of the negative keywords, which means that you’ll only get hits on those keywords you do want and that, in turn, will supply you with an audience more likely to have an interest in what you have to offer (therefore an increase in your conversion potential).
2. Enticing Copy
In terms of AdWords tips, this one is perhaps the most important – it refers to the words you use in your ads… those very words that could convince someone to click on the link to your website or, quite simply, ignore it.
A bit of advice: if you don’t fancy yourself good with writing short, powerful and persuasive copy, then you might be better off by making use of a professional copywriter to ensure that your ad gets the energy it needs to ensure your success!
3. Landing Pages
There’s only one reason people will click on your ad – they find that whatever your AdWords copy said could help them solve a specific problem or address a certain need. However, take care to ensure that the page they land on is directly related to the theme of the ad. Should your visitors land on a page that says “Wheels” instead of “Exhausts” as the ad promised, they’ll be clicking the back button before you know it.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:
AdWords Marketing – Words That Add Urgency to Your PPC Ads
Google AdWords is not cheap, however, if you can get more clicks & a higher click through rate, your cost per click will drop. 1 of the most powerful ways to get more clicks in a shorter time is simply to add urgency to your pay per click ads.
Quantity Limit
If you are selling products, you can limit the quantity, these are the words which you can use…
limited availability
limited quantity
selling out fast
only 7 available
only 7 left
less than 13 left
get 1 of the last 17
supplies are running out
while supplies last
while you still can
the next 7 orders will get
almost gone
When using numbers, you want to make sure you use some odd numbers (such as 7, 9, 13, 17, 23, 27 & more) so that it is easier for people to believe what you say.
Time Limit
For almost anything that you are selling, you can give a time limit, these are the words which you can use…..
limited time only
today only
this week only
holiday special
before it is too late
price going up soon
while it is still available
special sale ends soon
special offer ends soon
buy now & save
order before X & Get Y
free shipping until
free Shipping today only
time is running out
last chance
When using time limited offers, make sure you explain it clearly so that people will believe you rather than thinking that you are just trying some silly marketing gimmick.
Reason Why
Many people actually failed while trying to use scarcity tactics because nobody believes them! Whenever you want to use such tactics, give people a real & reason why they must act now. When your reason is good, you will see your response rates shoot through the roof.
Summary
By now, you probably realized that urgency is created by scarcity. Based on some studies, scarcity is 1 of the most powerful factors that influence people to take action immediately. This is powerful, do not abuse it!
“FREE AdWords Crash Course” (Value: .95)
Forget Everything You Know About AdWords And Pay Per Click!
Here’s How You Can Create Perpetual Profits Right Now!
http://www.insiderppc.com/adwords
More Affiliate Marketing Articles
AdWords Vs the World – Choosing the Best Marketing Tool
With the incredible success of Google AdWords, the market is a flush with other companies offering paid advertising through PPC (pay per click). Is it best to go with AdWords or is it best to try others?
Competition is ever increasing online, and as it does, the price increases with it. There are only a limited number of spots to advertise, and as such, the person willing to pay the most will generally win.
Google AdWords is the most used PPC Engine. There are advertisers paying as much as $ 100 a click for certain keywords. Thankfully (for us as Affiliate Marketers/Small Business Owners) the big businesses haven’t really started to understand how powerful internet marketing is. However, when they do, expect the price to skyrocket.
So, with that said, should you use the cheaper lower tier PPC companies? Keywords costing $ 5 a click could cost as little as $ 0.05! Surely only a idiot would spend 100x the price. However, there is a reason Google is so expensive, and why so many people use it.
Imagine if I offered to advertise for you. I will go to a shopping center and speak to people about your product. You pay me 10 cents for every person I speak to, but you don’t get to see me doing it. You have to totally trust me when I tell you how many people I have spoken to. Would you do it? Of course you wouldn’t! Why would you trust me? I could spend the time lounging around smoking and say that I spoke to a million people.
When you advertise on websites, rather than using a Search Network, you are trusting that people aren’t having their friends and family click your ads to make them money. While Google spends a fortune analyzing all clicks, smaller companies don’t have the resources to do so. Also, a fair few companies have been shown to use “bots” to generate clicks.
Quite often I receive refunds from Google because of suspicious clicks. I have never received the same discount from the smaller companies without me literally threatening to never use their service again.
Now, I’m not saying that you should never use other PPC companies’, however, until you have a lot of experience under your belt, you should stick with Google. You need to have the experience to know when high clicks but low sales are because of your ad copy, rather than a con artist taking your money.
There are ways to make AdWords cheaper. Perfecting your advertisements through split testing will allow you to massively increase your CTR (Click Through Ratio). Google rewards effective advertisements with cheaper prices. Instead of trying to find cheaper places to advertise, spend the time perfecting your art. If you are having a very hard time making a profit because a keyword is just too expensive, then use another keyword. Long Tail keywords are keywords with relatively low monthly search traffic, but combined with many others can give you huge traffic for a very low price. Long tail keywords are generally much more targeted that the broader, more expensive keywords. Use them!
To Your Success!
Did you find this article helpful? If you did, then take a look at the step by step video tutorials here!
AdWords Marketing Tips – Checklist For Super Responsive PPC Ads
The most obvious way to get more traffic from Google AdWords is to simply get more clicks for your ads. This may sound like a tricky task, however, with some testing, it is simpler than you think. Here is a quick checklist to help you create super responsive pay per click ads.
Keywords
Place your keywords in the headline & other parts of your ad such as your display domain name & the folder of your domain name. When keywords are bold, they get more attention which in turn gets you more clicks on your ads.
Question?
Can you ask a question in your ad or even in your the headline of your ad? People are conditioned to respond to a question so when you ask questions you will get more clicks. Just add a question mark at the back of your headline & your response rate will surely improve.
Numbers & Special Characters
There is just something about numbers & special characters that makes your ad stand out in a visual manner. Same thing, when you can draw more attention, your chances of getting more clicks will go up. Use specific numbers for even better results.
Limited Time Or Quantity
Is your offer limited by time or limited by quantity? If yes, show it in your ads. Create that sense of urgency in people so that they will click on your ad right away. Make sure it is really limited, not some fake scarcity tactic. People can usually see through you when you try to lie.
Curiosity
What the heck is that? When people ask that question, they are obviously curious. If you can get people to be curious about what exact is behind your ad, you are sure to get a lot of clicks. Make sure it is relevant if not you will get a lot of clicks with very little conversions & you will lose money very fast.
Samuel Ng makes a very comfortable income online with search engine marketing, affiliate marketing, membership sites & more. On top of all that, he is always sharing unique & practical tips to help you make more money with search engine marketing, affiliate marketing & membership sites.
Find More Affiliate Marketing Articles
Affiliate Marketing With Clickbank – Promoting With AdWords
If you don’t already know, Google AdWords is a service Google provides whereby advertisers specify keywords that should trigger their advertisements. They also specify the maximum amount they are willing to pay for each click. When someone searches Google for that specific keyword, the ads are displayed on the right hand side of the page under the ‘sponsored links’ section. Usually the ads that cost the most per click will show on the first page although there are other factors which influence this.
So you have found a profitable market and you know which product you are going to promote. Marketing your ClickBank hoplink is where the fun starts. There are lots of ways to market your link but I’m going to focus on pay-per-click as it is the easiest and fastest way to get traffic. This traffic will be completely targeted because you are going to choose specific keywords to use related to the product.
So the first thing you need to do is create a list of any keywords you will be using. Use a program such as ‘Good Keywords’ to help you with this. Its important to try to use keywords with the least amount of competition. The more competition there is for a specific keyword, the more you will have to pay for each click. You can use google to find out how much competition you have by simply searching on your keywords and seeing how many results are displayed.
Once you have a list of keywords, you are ready to set up a Google AdWords campaign. Sign up for an account with Google at http://adwords.google.com. Click on the tab called ‘Campaigns’ and then click ‘Create New Campaign’. Go through each step carefully to set up your campaign. The title for example is very important as this is the first thing the customer will read and if it does not grab their attention, they will just keep reading and click on someone else’s ad. You only have a certain amount of character spaces you are allowed to use for the title so use them wisely. The next two lines of your ad should be used to tell the customer the main features or benefits of the product. Customers like to see facts so keep that in mind when writing your ads. Then of course you need to type in the URL you want to have displayed at the bottom of your ad. This can be the ClickBank hoplink or a link to your website. Of course, you shouldn’t put the hoplink into the ‘URL displayed’ field.
All that is left for you to do is complete your billing information and set your maximum daily spending limit and bid amount. Google has built in tools to help you to know where your ad will be displayed and how much to bid per click. Keep in mind that it is actually the keywords that determine the cost per click and the ranking on Google’s search pages.
Andrew Roberts
