If it already feels like your online business is lagging in last year’s dust, keep in mind that it’s normal to fall behind in the race. However, it’s absolutely possible and critical to pick up the pace of your marketing strategies and increase your chances of taking the lead.

But where do you begin and how will you know what to do? The key to Internet marketing and the path to web success in 2009 is anticipating customer needs and making every second count for your business on a daily basis.

Here are some other suggestions of what companies, large and small, should look out for in 2009:

Blogs Will Expand in Importance and Distribution
This year will be all about how a company fights its way through a bad economy. What better way to reach your target audience than provide quality content that is easily accessible and leaves a reader wanting more. Blogs create a community within your field of interest and work to spread your brand. Don’t blog to advertise, blog to help customers by providing informative material.

Don’t Underestimate the Power of Social Media
More than ever, Internet-users find it convenient and amusing to maintain social networks and professional relationships through sites like Facebook, Twitter, LinkedIn and FriendFeed. If your online business does not have an account with all, if not one, of these sites, then now is the time to make one. It’s a great way to establish new connections and provide links to your site to help reach your target audience and increase sales.

Does Mobile Marketing Have Potential?
Whether consumers will respond and communicate to businesses via cell phone is worth experimenting with since a large percentage of companies used text and multimedia messaging last year. It’s an effort towards new ways of reaching loyal consumers and potential customers. Text SMS Marketing is one of many options that could be right for your business or at least a beneficial look at what your competitors may be using.

Be Open to Modification
The spirit of New Years is all about second chances, predictions and making resolutions to improve current conditions. This kind of growth requires change. The cyber industry is evolving at an increasingly rapid pace, so your marketing strategies and web tools should evolve too.

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