When it comes to paid search, creating high quality landing pages is important because pay per click search engines like Google AdWords have strict rules about it. Yahoo Search Marketing & MSN AdCenter are slightly less strict, however, it is changing slowly but surely.

To be follow the guidelines of Google AdWords will only get you benefits such as higher quality score, lower minimum bids & lower cost per click. In reality, it is quite simple to build such landing pages. You will also appear more credible & trustworthy in the eyes of your visitors.

Strategic Keywords

Place related keywords strategically on your landing pages. Do it naturally instead of stuffing them all over like some spammer. Keywords must be found in your title tags, description tags, meta tags, keyword tags, H1 tags & sprinkled naturally all over the page.

There should not be any broken links on your page because you will get penalized for it & it also gives visitors a poor user experience when visiting your website.

Loading Time

The loading speed of your website must be very fast because in this day & age, nobody is patient enough to wait 7 seconds for any website to load. You can fix this by cleaning up your HTML code, if you are not familiar with it, you can hire someone to do it cheaply since this is a very simple task.

Business Links

Add a few business links such as a contact page, privacy policy, terms of service, about page, disclaimer. At least, you must have a contact page & a privacy policy page. Put these links at the bottom & make them smaller so that visitors will not get distracted by them.

Summary

Build your landing pages not only with Google in mind but also for your visitors. In this way, when Google is happy, your visitors are happy, you will probably make more money & probably be more happy.

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