The best way to garner attention for a product is to spread the word and what better way to do this than to make use of the worldwide community available at a click on the internet? List building has proven to be a formidable force to reckon with in the marketing world as it takes all the hard work out of promotion and publicity. However the key point behind list building is subtlety with impact. If what you send out is compelling and engaging, you will be able to extrapolate your support base and intensify the traffic to your site. It is worth keeping a few pointers in mind so that you can really take advantage of this novel market.

1. Lure the readers in – The best way to get contact information is to write about something worth reading. Make an interesting blog about a particular subject and make sure it has links to your website. If you urge the readers to leave their email addresses for further information you will be able to establish a band of followers right then and there.

2. Reward the customer – People are ultimately attracted to rewards so if you offer an interesting reward you are sure to get a number of followers. Hold a small competition with worthwhile prizes once in a while and make sure people are able to register for it with their email addresses. This will definitely give you a vast amount of contact information.

3. Make them subscribe – An interesting website is sure to garner a large fan following and what better way to harness this following than to create a subscription page? Ensuring that your website has a subscription page will go far in providing you with valuable contacts for your list. Those who subscribe can be subtly induced into visiting an affiliate site when you send them interesting emails and this will work wonders for the advertising of any product.

4. Never spam your following – Although the aim of list building is to inform everyone about your product, it is imperative that you stand out by sending personalized emails. Online scams have made people wary of giving away their email addresses and for this reason you will need to build up trust throughout the process for it to be truly effective.

5. People love forums – Try to create a place for discussion on your site, this will definitely draw more people in to talk about your topic, resulting in more email addresses for your collection. A members-only space gives you the ability to hold discussions on items relating to the theme of your website and augments the exposure of links to the websites of your products.

List building has become the cornerstone of modern online advertising and this is only because of its effectiveness. Subscribers are a gold mine of free publicity and you should definitely take advantage of this.