If you have begun to learn Internet Marketing, you may already know that your role, as an Affiliate, will be to promote a Product. Through this promotion, you’ll generate sales, and earn commission. The majority of these products will be for “Information Products”. A large percentage of Information Products tend to be made available as downloadable, rather than physical products.

An Information Product does exactly what it says on the tin. If you took a poll of people surfing the Internet, and asked them if they have looked for any type of “information” on the web in the last 7 days, nearly 100% would say yes. There is a hungry market of potential customers who are willing to pay for all types of information.

To show the size of the markets waiting for you, below is a short list of information search terms that people look for in Google, relating to dog training. The words represent the search term; the figures are the number of times the term is searched globally, on a monthly basis – at time of writing.

* dog problems – 135,000 * how to train puppy – 110,000 * training your dog – 40,500 * agility dog training – 40,500 * dog potty training – 33,100 * how to train your dog – 33,100 * puppy house training – 33,100 * dog house training – 33,100 * dogs obedience – 33,100 * stop puppy biting – 27,100 * puppy dog training – 27,100

That’s over 500,000 people looking in Google each month for information on dog training – and that’s only the tip of the iceberg! There were 57 similar terms, each with over 5,000 searches. So do you think there’s a hungry market of avid customers wanting to buy dog training information products online? Of course, and as you continue to learn Internet Marketing, you discover ways to recognise which niches to promote.

Downloadable products represent great value for money for the buyer. The Product Owner has very low overheads. He does not keep stock, has little or no materials to buy. Therefore the product can be brought, and offered, to market inexpensively. The profit margin (to the Producer) can be extremely high – after all, once he has made the product, it has little, or no further cost to him, no matter how many he sells, as it is all just downloaded from his website by the purchaser.

Information products have “no quantifiable worth”. That is, people don’t generally compare them to something they buy on the High Street. The information they want is worth something different to each individual. As well as the perceived bargain price, the buyer also has the advantage that they will obtain the product immediately their payment is authorised. For example, someone purchasing a Piano Tuition Course can be learning their first chords within a few minutes.

You can see that the concept of promoting, and earning commissions from, Information Products seems a fairly simple one. In essence it is – but it’s all too easy to spend precious time (and money) promoting the wrong product (or type of product), and that’s where a mentor (who has already learned from their own mistakes) can help enormously. Learn Internet Marketing from a proficient teacher and your chances of success will be much better.

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