One of the biggest mistakes people make when using the Internet to grow their business or earn an income is their failure to brand themselves first.  Internet marketing is much more challenging when you are competing with many others to sell the same product or service as affiliates or similar ones with your own.  In today’s social networking environment self-branding is critical to your long-term success. Are you branding yourself first before promoting a product or service?

Here are 4 reasons branding “YOU” online is so important:

1. Individuality – it’s getting tougher to make sales hiding behind your computer screens so using the many available platforms to show people who you are is very important.  People want to know who they are spending their money with and the competition is doing just that.  Setting yourself apart from the pack is a powerful way to do business.

2. Familiarity – getting people to remember you is key because if they know who you are by face, name and what you provide in terms of great customer service it can catapult your income.  Customers will return when they are familiar with the person they bought from especially if they received quality products and service.

3. Loyalty – there is no long-term income producing business without loyal customers.  When people return to buy from you over and over again it will ensure you stay in business for a long time.  Word of mouth also becomes important because loyal customers will have no problem telling their family and friends about you which will give you another stream of income.

4. Relationships – building relationships with customers and prospects strengthens your business because they are the most important part of your success.  Having an awesome product or service, fancy blogs and websites can only get you so far if no one is buying from you.  Get to know the needs and wants of the people who join your lists and those who spend their hard earned dollars with “YOU”.

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