With the advent of the World Wide Web, a global village, people have taken to this source of information eagerly. In order to capitalize on this newly found phenomenon, companies have indulged in Online Marketing in order to cater for this arena in turn, expanding their clientele. 
Online Marketing is only possible with a uniquely designed, well formulated website.A website must guarantee originality and resourcefulness, and keep up to date with market trends, incorporating appeal through visuals and user friendly detail. 
Website promotion is an essential factor, for far reaching results. This is achieved by marketing the product/service on search engines, through skillfully placed short advertisements and graphic interpretation, which may contain pictures, videos or ingeniously crafted written content. Creative headlines partnered with well written content overtake the senses on well known search engines like Google, Yahoo, MSN etc, making it almost impossible to dodge a topic of one’s interest. Search Engine Optimization, is a relatively new genre when it comes to internet Marketing, the proportions of which outclass almost all other method. It insinuates that a particular website/product will get the maximum amount of views when searched for or will be preferred over other websites instead. Have you ever had an instance while sitting online, that you find that certain websites that are of interest to you, seem to appear wherever you may navigate to online? This is exactly what companies use to capitalize on your particular likes. Scary for sure, yet nifty, exactly the approach applied by Online Marketing and it is completely legal.
Marketing strategy probably plays the key role in Online Marketing, in order to capture the attention of the audience it’s intended for. In other words, the strategy employed must elevate the website/product simply yet effectively because shorter, ‘out of the box’ advertisements or marketing tools, tend to be more appealing to the viewer. 
Online Marketing has revolutionized every aspect of promotion. Social networking via websites such as, Facebook, Orkut and Twitter besides others, have become an ‘Online Marketing tool’. Companies and websites benefit from frequently visited websites by marketing their product/service in the confines of these crowd attracters. 
The internet is flabbergasted by individuals, both novice and experts who design content according to the requirements of websites. Such is the demand for Online Marketing that it has become a lucrative business for millions of people, in this time of recession. 
With the internet being such a vast platform of information, services and content, quenching the thirst of every reader’s desire, Online Marketing has taken the world by storm. For a company/website this is the ultimate in portraying their ware. Take a look around, we are engulfed by an endless array of advertising and marketing. Avoiding it is definitely not an option therefore I suggest, we all jump on the bandwagon of this marketing miracle reaping the benefits regardless of whether we’re websites or clientele.