In the modern world, people are receiving advertisements from all sorts of medium. The people get exposure to the advertisements in all forms. Advertisements are displayed in print, broadcast on television or radio or published on Internet. World Wide Web is a medium that has gained momentum with the advent of Information technology age. In the Internet, a visitor finds all sorts of advertisements in blogs, social networking sites, websites and much more. Email Marketing is one of such techniques that enable a marketer to reach his best prospects. Sending mails to the prospective clients is a popular technique devised by the marketers to get in direct contact with the prospective clients.

Advertisers devise these marketing techniques to promote their business successfully. Marketing through mails is one of such techniques. The advantage with marketing through mails is that it reaches the prospective customers. An advertiser is not dependent on a prospective customer to visit the company’s website or blog. A marketer can directly reach the potential customer through his electronic mail. This form of marketing is also successful as many people have access to the electronic mail. This is an easy medium to reach the customers. A marketer should know the basics of this form of marketing to derive effective results. Marketing through mails has the potential to elicit relevant queries from the customers. It can also offer an opportunity to an advertiser to generate sales for the organization. An advertiser can encourage download trial of the products by the prospective clients. A potential customer can also get himself registered or give his email address and name for sign ups for newsletters. Registration or sign ups can pave way for sending newsletters of specific interests to the customers. The newsletters contain any kind of update or latest development about the company. Receiving promotional messages of various products and services is also beneficial for those customers who have busy schedule. It is time saving for a businessperson to receive the information of various products and services on his electronic mails.

Marketing through mails offers flexibility to an advertiser to customize the advertisements the way a customer prefers. Sending and receiving of messages is just a matter of single click of a button. Customers find it easier to reply to these mails. Email marketing is cost effective method even for a marketer.