Category Archives: Affiliate Marketing Tips
Twitter Marketing
Twitter taps into the power of social networks using a tool called “micro-blogging.” Although an impressive word, as impressive, perhaps, as “nano-seconds”, all it means is that you share information within 140 characters. So instead of long blog posts, you issue short updates. These updates can be anything: random thoughts, relevant comments, or recommendations. What’s more these one-liners are compatible with portable technology like mobile phones, which means that more people are likely to receive your broadcasts.
Although you can think of Twitter as a quick blog, an instant messaging system, a chat room window, or an open forum, its real genius lies in its brevity and ubiquity. Your messages, confined to 10 characters, have to be sharp and clear, with no room for verbosity or obfuscation. Since these messages are received from a variety of electronic and computing devices, they are easier to spread across numerous social networks.
Ironically, despite all these benefits, people underestimate the value of Twitter marketing. They don’t realize the speed with which their message can be spread across multiple social networks. A valuable Twitter message does not only go out to single users social networks, but they may be copied and posted by followers to other social networks. In other words, a high value message, like a useful link for example, can quickly go viral.
With all the power of Twitter marketing at your fingertips, here are three strategies to benefit from your access to a variety of social networks.
Twitter Marketing Strategy #1: Broadcast your company’s latest innovation.
If you are the CEO of a company, Twitter marketing is an ideal way to keep your target audience informed about your latest product breakthroughs and innovations. For example, if you were the CEO of Starbucks Coffee, you could send out a tweet about a new coffee blend for the coming season. This announcement would tempt coffee aficionados to try out the new brew. In less than a minute, the time it took you to write and send the tweet, your company could earn six figures.
Twitter Marketing Strategy #2: Mingle with the rich and famous
While it may be hard to communicate with influential people in your industry by calling them on the phone or sending them a letter or an email, it is remarkably easy when you simply become a Twitter follower. Since the Twitter etiquette obligates those you follow to follow you back, you can connect with normally elusive people easily.
Twitter Marketing Strategy #3: Stay abreast of breaking news
Simply by subscribing to a certain group, organization, or individual who has information you consider highly relevant, you can be instantly updated as to the latest trends, seminars, or news.
Steve Duval is a Successful Internet Marketer Helping Others Learn the Skills required to Be Able To make Money Online http://steves6figureincome.com . To Find Out More About Steve and how he can help you http://steve-duval.com
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Bluetooth Marketing
Mobile phone can be considered one of the most in-demand gadgets that people use nowadays. It is now a basic necessity with various capabilities made available by the vendors (such as Nokia, Sony-Ericsson, Motorola, Samsung, LG) and by the telecom operators manage to create and innovate just to keep their subscribers hooked in telecommunications industry. As handy as they may seem, the features and services that can be enjoyed are way beyond what people could normally notice. Voice and video calls, texts, gaming applications, camera and video features, FM radio tuner – these are the basic functions that one can do using a mobile phone. But ever heard of getting freebies and promo updates in your phone while staying outdoors? Yes, this is possible through Bluetooth Marketing.
Bluetooth technology enables wireless exchange of information over short range of distance; depending on the power class used but 10-meter range is the most common, between one master and one or many slave devices (7 simultaneous slaves maximum). Information transferred can be various media – photos, videos, documents, and surprisingly, advertisements! This has been effective due to these advantages:
a. Low cost equipment and services needed. Advertisers do not need to deal with telecom operators’ SMS (short message service) broadcasts to their respective subscribers. A Bluetooth transmitter to be installed in commonly crowded places like malls, trade fairs, supermarkets, public vehicles and airports, can broadcast to the specific consumers whom they need to inform, regardless of which operator that mobile user currently camps in. It allows effortless spreading of data like a virus, only with a positive purpose and message.
b. Widespread use of mobile phones in public area exposes themselves not just to radio frequencies of telecom providers but as well as Bluetooth system hotspots.
c. Acknowledgement from recipient or target market provided immediately. Unlike SMS broadcasts, mobile users can allow or discard messages sent via Bluetooth. To top that, the target buyer who is just a few meters away can readily check on the promoter’s shop and purchase as asked in the ad!
d. Transfer of data is secured and fast. Bluetooth technology which uses the unlicensed ISM (Industrial, Scientific and Medical) 2.4GHz short-range RF band and frequency-hopping can achieve data rate from 1 -3 Mbps depending on the modulation used. Frequency-hopping technology ensures efficient use of radio spread spectrum by dividing the information into frames of data during transmission.
e. Calculating the fast speed of message transfer and the availability of target market in strategic locations, advertisers can be overwhelmed with the impact that Bluetooth marketing can benefit both the business owners and their consumers.
f. The flexibility of marketing is also possible, meaning, broadcasting of ads to Bluetooth-enabled phones can be turned on or off, as needed.
Word of mouth, print media, television and billboards are not the only options which advertisers explore. It is smart, indeed, to maximize the use of technology today to cope up with the demands of information dissemination amongst vast crowd with different profiles and interests. Bluetooth marketing is another milestone in converting the constructive use of technology in business and entertainment. So the next time you plan of going out in malls or anywhere public, try keeping the Bluetooth connectivity in your mobile phone on. The next best treat could be waiting around, only yet to be received.
Are you looking for more information regarding bluetooth marketing? Visit www.ad4text.com today!
Mobile Marketing
It is kind of marketing, but using Mobile Phones. It is one of the smartest ways of marketing.
Targeting right audience is the key in Mobile Marketing. Day by day Smartphone are increasing this mobile marking is also inserting with a significant growth.
Mobile Messages are and their types:
1. Short Message Service (SMS)
2. Multimedia Messaging Service (MMS)
3. Bluetooth
4. WAP (Download Games ,Ring tones, Applications)
5. Audio Ads
Short Message Service (SMS)
It is called as text messaging. Sending short messages up to 144 characters
Multimedia Messaging Service (MMS)
Sending messages which include multimedia images, audio, video, rich text. With the increase of Smartphone like iPhone, android these MMS messages are having great demand in future.
In future this growth will extend to video chat with the advanced technologies like 3G.
It is a Rich Media with lot of potential market
In the below ways we can use mobile platform to promote a product or service
• Text Messaging (SMS)
• Multimedia Messaging Service (MMS)
• Banner ad on mobile browsers
Advantages of using Mobile Marketing
• Instant Delivery and Instant Response: It is an instant delivery sometimes customer will respond in minutes of time.
• Instant rewards: We can provide rewards instantly we can grab the customer attention in no time.
• Latest information sharing: Information sharing is very ease and sometimes it will be viral too.
• We can target right audience at right time
• Special Offers can be announced
How we can implement Mobile Marketing:
• Build the Database: First we need to build the database of the targeted customers.
• Keep it simple: Our promotion, our message should be very simple and direct to the customer.
• Personalize: Personalize the message according to the target user.
• Be relevant: Always send some relevant message to the customer.
• Maintain time: Maintain right time to reach the customer rather than in odd timings.
• Make it viral Message: Send some viral messages rather than ordinary one.
Future Advancements in Mobile Technology and marketing:
• Mobile TV
• Location Based Services
• Mobile Video Streaming
• Mobile payments
Mobile Marketing Process:
• Targeting Right Audience
• Creating a content and Concept for delivery
• Creating a Campaign by doing research on market
• Designing an Application and Building it
• Reporting
Finally by using a perfect mobile strategy
• We can Acquire Customer
• We can engage with Customer
• We can inform to the Customer
• We can connect with Customer
• We can Serve Customer
• We can Retain Customer
Written byInternet Marketing Company | Internet Marketing : Toputop.com Marketing Agency : Dotndot.com
Low Cost Marketing
You have already invested a lot of money in stocking products at your store. A big chunk went in infrastructure. Now you are worried over marketing it as it demands a lot of money. Well, with the competition rising every second in the market, there is a dire need to advertise otherwise, it is difficult to attract customers. Everyone wants to beat the competition and evolve as the best one but it requires massive promotion. Promotion in turn means hefty sum. Though it might be investment but for sure you don’t want to come under debts. So, what is the way out?
To win the race one has employ alternate advertising channels that are cost-effective. Here we go with some of the most important budget marketing solutions:
Plan – Planning is a fundamental part in any business. It is not only important for products and the source market. But planning plays a crucial role when deciding who to target and how to approach them. Entire marketing and advertising set up is based on these basic ideas and there should be clarity when the first step is in its offing. Planning how to enter, and costing of entire setting including advertising should be duly done.
Inaugurate your store – After the basic planning and back-end work comes the execution part. The first step is inauguration. Let people in the local area that you are a part of the competition now. Invite your friends, relatives and neighbor shop owners to start everything on a positive note. Your contacts really help a lot and can take you a long way. Always be courteous to your customers and even competitors. Good name is difficult to make, once made it’s difficult to break. Be sociable and expand your network.
Let others know – Immediately after the basic work is done, get your visiting cards and pamphlets published. From the day zero, start distributing your pamphlets and brochures to people.
Make it vibrant – Postures, themes, and colors- everything should give a classy look to your shop. It might not outrun your budget. Certainly a decent and elegant look of the store pays you back.
Roll it up – Rather banner it up. Banners rolling down the glass window or door look awesome and attract instant attention. Postures or visuals should be give prime importance.
Outside Outlook – What you cannot tell others your eyes tells; and what the inside story of a store can’t show, its outer look tells it all. Get different looking banners for adorning the outer part of your store. Retractable Banner stands can do wonders if chosen carefully. There are various trendy and classy designs on the market to choose from.
Banner Stands
Mobile Marketing
For any business owner or entrepreneur, a part of investment has to be allotted to one aspect of business – advertising, that is. Without advertising one’s product or service is like watching a pot that never boils, because it has never lit in the first place. One has to be known by its prospected clients before a business can truly be considered successful and thriving. Because of such importance, various alternatives in marketing strategies are being explored nowadays. One of the most effective of which is Mobile Ads.
In today’s technology, the requirements of mobile advertising are just laid out in advertisers’ grasp, only to be strategically utilized. The gadgets, like laptops, mobile phones, handheld devices are ready for data connection and are currently being used by mobile users. The networks or wireless service providers offers various services, both voice and data connection purposes. Media and entertainment geniuses have to be taken advantage in building brand awareness through photos, wall papers and ringtones, which are easily and widely transferred from one person to another, creating a viral marketing effect. The consumer basic practices and standards can now be easily profiled using the internet networking sites, like Facebook, Tweeter, Multiply and Friendster. All of which combined can actually provide more than enough ideas for entrepreneurs to sell what they have in store for their consumers.
Mobile Ads guarantees satisfaction for both consumers and sellers with these advantages at hand:
Real-time Service
Transfer of message from one advertiser to its target recipients can happen in just few seconds. Aggressive for the sellers’ point of view, but not as pushy and invading on the part of the consumers.
Reliability beyond distance
Thanks to digital transmission, the guaranty that the mobile user can receive the message is high, no matter how far the recipient is, as long as he or she is connected in a wireless network, of course.
Mobility
As evident from the strategy’s name, anywhere and anytime, the consumer can receive the ads in his or her very own hands.
Cost-Effective
Per SMS message charge (which may range in cents depending on the network operator’s charge) is much lower compared to voice calls or data connectivity charge when accessing the internet. As volume increases, the prices drops as well.
Efficiency
Since it is easier to respond via text, the consumers can take action faster.
Personalization
As mentioned a while ago, the social networking sites nowadays expose the kinds of trend which are hot for specific types of consumers. Creating a pattern designed for these profiles can actually make greater impact and better impression of a brand. This shall make a client feel more special and exclusive, keeping a closer and fruitful business relationship.
The more marketing strategy, the merrier!
Mobile Marketing is not competing with other forms of advertising. In fact, it can work well in parallel with media, TV, press and radio advertising. Mutual benefits are enjoyed.
The Virus Effect
One can hardly forward a call unless being referred to. And email isnot as easy to access and resend compared to an SMS ad. But this does not mean spamming every prospected buyer. Through mobile ads, one message can go a long way in different networks of people, leaving a mark in every phone it hops into.
Are you looking for more information regarding mobile ads? Visit www.ad4text.com today!
Marketing Your Event
When it comes to any corporate or company marketing strategy you would include plenty of social events to the list. When you add the social events into your marketing strategy, you are able to make contacts with many other associates and it will help your company or business flourish.
One of the biggest reasons why you include events in your marketing strategy is the fact that you make so many contacts. When you make contacts you are able to find new channels and ways to expand your business, as well as, make your business grow by reaching new markets. You never know what you can gain from having new associates.
Another reason to have events is to share the public that you give back to the community. This is a key point for businesses that are big in one area. They grow and find success in the community and should give back to the community. It gives the company more of a public edge.
Also, you should think about your competition. When you through parties and such, you will find the opportunity to mix and mingle with the competition. You can get a feeling for their next move through what the others have to say. You will find that everyone talks about everything at corporate events and you find out a lot about what people think of you and the business.
When you through a party or social event, you can also introduce a new product. You may find that a social event is the perfect time to show off your new investment or allow your guests to try out a new product. It’s kind of like a testing, but an unofficial one. You can get an idea of how it would sell on the market by giving it to your guests. Then you can release it or forget about it depending on your guests.
Another reason why you should through social events in your marketing is to keep your company name in the papers and on the minds of the community. When you do this type of marketing it is called reminder advertising. You are keeping the company and the products of the company in the minds of those who are in your target market and community.
You should also through social events so that the community and competition knows that your company is still in the good. If you can through huge social events for the company then it means that you must be making a profit, right? Well that’s what people are going to think. You should keep this in mind when it comes to any social event.
Also, companies should through events for the company just because it is a way to give back to the employees. They work hard all year long and a party every now and then will be a great benefit to being an employee. It will also make the company look better in the public eye. The community would be more supportive knowing that the company gives back to the community.
There are hundreds of reasons why a company should invest in their employees. The more active that the company is in the community and society, the more they are going to get supported if they ever wanted to expand and other things. With social events you know only gain the public’s interest, but their support as well. That could be one of the most important reasons why you would want to through an event. Social events have a lot of benefits for any corporate or company’s marketing strategies. Planning an event can be time consuming, but it is worth it.
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Marketing In Bangkok
Marketing in Bangkok is a unique experience when compared to many other cities and certainly when compared to American cities. First, the Asian culture is completely different from the west. Second, although the overwhelming majority of people in Bangkok are Thai, there are also sizable communities of people who speak Japanese, English and Chinese. This means that trying to reach people through Traditional media can be difficult since there are Thai, English and Japanese newspapers here and radio stations in Thai, English and Chinese. And the mass market TV stations are all in Thai.
Since reaching people through traditional media is difficult many forward-thinking marketers are turning increasingly to the internet. There are many Thai language websites here in Thailand but many Thais also use English-language sites to a certain degree. Therefore, many marketers that are trying to reach local audiences for different products have quite a number of options. YouTube and Google, for example, get large numbers of Thai visitors and there is also a Thai-language versions of Google.
There are also a few Thai-language video sharing sites, although they receive very small amounts of traffic compared to YouTube. So, marketers here are producing content that is in English or Thai and also using tags in both languages to experiment with the effectiveness of tags that are not in English. Since Thais search in both languages this should ultimately prove to be successful.
Marketing companies in Bangkok are also using email marketing as part of their mix although reliable email lists are hard to come by here. However, there are some small lists available that are relatively reliable and there is at least one company that we know of – www.contactbangkok.com – that sends out weekly newsletters to its 40,000-strong database of businesses and you can pay to put an HTML ad inside it.
And, as connection and download speeds become faster here in Thailand, the use of video is becoming more and more important to marketers looking to use the fastest-growing and most effective method of communicating ideas. As mentioned above, there are very few Thai video-sharing sites but the major video-sharing sites in the world are becoming more popular here and traffic is on the rise.
As in other more developed countries, Thailand is also turning to the internet but the progress here has been somewhat slower. With recent technology and infrastructure improvements here, however, that progress should quicken and propel Thailand into the ranks of its more advanced neighbors.
Tom Aikins is a Bangkok-based consultant specializing in search engine optimization and internet marketing. He regularly presents seminars on these subjects and his website, http://www.seonorthamerica.com, contains a comprehensive, video-based training course for all aspects of SEO and online marketing. Google+
Cross Channel Marketing
Selling anything these days is difficult as competition is high and marketing strategies become more sophisticated by the day. Getting noticed amongst the thousands of others, and particularly getting consumers to buy your products, is a task that calls for cross channel marketing. If you have never heard of it then don’t be surprised as it is still a relatively new phrase. For those interested in raising their brand awareness and making higher sales, then read on and find out exactly what it is all about.
Start off by getting your whole team together to brainstorm ideas and look for originality and inspiration. Each member of the team will have a different perspective to bring to the table and once the ideas are flowing they will inevitably be inspired by each other. This involves everyone from the client to the sales staff, the technology department and the marketing team. An extremely effective method, it can help generate new ideas, identify possible problems or issues straight away, and the client gets to have input throughout the whole process.
Focus on several media at one time and have a very clear strategy in place. Think carefully about the experience the customer will receive – role play if you have to – and this will highlight any factors that may be an issue or affect the customers’ positive experience. Make sure you have taken everything into consideration, including holiday periods, seasonal highs and lows, and other outside forces that may have an effect on your campaign.
The best marketing ideas are ones that make customers feel they are valued and you are actually listening to them. Without this you will just be forgotten amongst all the competition. Treating each customer as the individual they are is important if you want them to be loyal to your brand and return for further products or services. To achieve this, it’s crucial that marketers facilitate a cross-channel marketing platform which can help them to manage a rising number of customer touch points and exchanges.
Use newspaper and magazine advertising or TV media to direct potential customers to your website, once they are there you then need to keep them interested. You could use short videos to present your products in an exciting and inspiring way and keep them on the site that little bit longer. Once you have them hooked they will then stay to find out more and hopefully even purchase the product. All the time they spend researching your website will be time spent on absorbing your brand, which is all good news for you.
Making a marketing strategy a real success depends upon a company’s aptitude to create and sustain strong relationships with their clients. The best relationships between a business and its customers are invariably those where the company has made a considerable effort to treat the customer as an individual and provide them with a unique and exclusive service.
cross-channel marketing signifies the capacity to undertake one campaign with a particular message and synchronize it across all channels. Basically it just means you advertise using a selection of media, both online and offline, including TV advertisements, emails, websites and social networking sites. Proven to be a very effective method of marketing, it can improve your brand awareness considerably as well as boost sales. The internet is one of the main ways to advertise for any business these days and one that has to be understood if you want to be successful.
Online you’ll find leading companies that can help you out with marketing automation software and email marketing services. Multi-channel marketing platforms have the proficiency to categorize and deliver analytics-driven, suitable, individual customer communications through email marketing, direct mail, social, mobile and web channels.
Michiel Van Kets writes articles for ClickSquared, a premier provider of cross-channel marketing in the US. With a team of passionate marketing, technology and industry experts, ClickSquared can help successfully optimize email campaign management using the right tools and technology. Their marketing automation software Cliquity ensures that all marketing intension and treatments reach the right customers through the right channels at the right time.
Guerrilla Music Marketing
I know the title of this article looks a touch bizarre but stick with me and I am going to explain all. In this post you may learn the no 1 way that you can raise your fan base and build a successful music career…starting at this time.
When I stopped listening to Music selling pros who had done nothing in the music game and started to follow and learn ninja talents from people who were basically making millions of dollars online, everything became far easier.
Now all I am doing is copy what these fellows do in order to make so much money then transfer it to my music.
So here they are, the top 2 things musicians can learn about promoting from the Old Skool Internet marketers…
Free Traffic is Best.
For the music marketing expert you actually want to be going after a free traffic model in your business. The cause of this is that most indie music artists are on a restricted budget and if you are spending money everyday on advertising you may doubtless go into bankruptcy.
the easiest way I know to get free traffic to your website is to post a video to YouTube everyday of your group covering a current chart hit. If you keep at this it’s assured free traffic for life!
If you think your band is rubbish?
I find the reason lots of bands and artists fail to make any progress in their career is that they do not believe strongly in their own music and think that there’s no way on earth that they could ever make it in the music business compared with other artists like woman Gaga and such.
But if you’re rubbish than it’s OK, just confess because I have a secret sauce you can add to your music which should leave you ten times before most other artist if you just implement it every day.
The strategy goes like this….
So the easiest way to become great in music is to spend half an hour each day writing new stuff. I am going into the toilet with my iPhone and get the ideas down on tape without modifying anything out. I just sing and play whatever on earth is in my head and set my iPhone timer to half and hour so that I don’t have to keep continually looking at my watch.
Doing this I have more songs than I know what to do with and after a month I’ll truly notice that the quality of my music is so much better than when I started.
It’s cheesy but I think each great singer or guitar player started being rubbish and because they practiced every day they where able to bring the standard of their stuff up to the required standard.
Last thoughts.
I could go on all day about these new music selling tactics but I have to finish this articles here. The most important thing you should take away from this is that you have to become a student of selling an
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