As you may well know, AdWords represents a technique which will allow you, the website owner, to gain paid traffic. The benefit here is that it is generally more successful than its more time-consuming and organic counterpart – SEO – but has the associated detriment that, well, quite obviously, you have to pay for it. As such it will be in your best interest to ensure that you get your money’s worth, which is why I deemed it appropriate to dispense a couple of AdWords tips in your favor:

1. Negative Keywords

To start off, let’s look at a few ways that can save you money. The first thing you need to do is to ensure that you have a list of negative keywords ready to go when setting up your AdWords ad. The reason for this is that your ad won’t get listed when internet users search for any of the negative keywords, which means that you’ll only get hits on those keywords you do want and that, in turn, will supply you with an audience more likely to have an interest in what you have to offer (therefore an increase in your conversion potential).

2. Enticing Copy

In terms of AdWords tips, this one is perhaps the most important – it refers to the words you use in your ads… those very words that could convince someone to click on the link to your website or, quite simply, ignore it.

A bit of advice: if you don’t fancy yourself good with writing short, powerful and persuasive copy, then you might be better off by making use of a professional copywriter to ensure that your ad gets the energy it needs to ensure your success!

3. Landing Pages

There’s only one reason people will click on your ad – they find that whatever your AdWords copy said could help them solve a specific problem or address a certain need. However, take care to ensure that the page they land on is directly related to the theme of the ad. Should your visitors land on a page that says “Wheels” instead of “Exhausts” as the ad promised, they’ll be clicking the back button before you know it.