In the past, businesses make use of television ads, radio ads, posters, tarpaulins, newspaper, and fliers to promote their products and services. But today, the most popular advertising technique is social media marketing. This is a marketing strategy that is greatly influenced by the World Wide Web. Marketers publicized their products through social-media tools like blogging and social networking sites. Experts consider this as an effective marketing strategy because the interaction between the consumers and the sellers are immediate and efficient.

Promoting a product or service online gives the customers a chance to proactively show interest toward the product. They can ask questions about it, inquire how to purchase it and even submit their orders without the hassle of having to be physically there. The seller or marketer can answer their queries right then and there. This immediate response should send a positive impression to the consumers. Therefore encouraging them to not only buy the product, but also promote it to their family and friends. After all, nothing can ever beat good customer service.

One good thing about social-media is that it has a wide array of web sites and web spaces that allows this exchange of thoughts and ideas to take place. Blogging is actually one of the most popular types of social media. People post their blogs on the internet for many different reasons. Blogs are very useful as they can send across important information to numerous individuals around the world. Marketers can look into these blogs to spy on some of their possible customers. Through these blogs, they can easily spot the people who will strongly respond to their product or service.

Another type of social media is micro-blogging. This is very similar to blogging, the only difference is that it’s shorter. The words that a blogger is allowed to type in are limited to 140 characters. However, they are easier to understand as they are very straightforward in manner. Social media sites such as Facebook and Multiply are also very popular forms of social media. One common strategy among businesses online is that they put up a fan page and add as many people as they can to make their product and services known to many. Since social media marketing is fairly new to the industry, there are still a lot of different strategies to discover. What online businesses have to do is to think ahead of their competitors and get the ball rolling.

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