Niche marketing is an essential component to making money as an affiliate. It is simply finding products or services to sell in a certain area of interest and building your marketing efforts around that topic. Dogs, gardening, and working at home are examples of niches.

Niche marketing works because it revolves more around information rather than products and services. People love information and getting more information is why they search the internet. If you present someone with some valuable information in an area that they’re interested in, and you provide them with a product or service that provides a solution to a problem or a desire they have in that area, then you’re going to make money.

Broad vs Narrow Niches

Dogs is an example of a broad niche. Dog training is a more specific and narrow niche within the dog niche. The more specific your niche, the better chance you have to make money. However, if your niche is so specific, like dog leashes made of licorice, that only a few people are interested in it, then you aren’t likely to make money with that niche!

Finding A Good Niche

So how do you find a good niche? Well, your best bet is to pick an area that is of interest to you. Why? Because it will be easier for you to come up with content about something that you enjoy and already have some knowledge of. If you feel it is too broad, then think about how you can narrow it down. If you like to garden, maybe try vegetable gardening or flower gardening.

Another great way to find profitable niches is to do simple internet searches surrounding pretty much anything that interests you. Plop in a few keywords into Google and see what pops up. Looking at the paid listings along the side will give you an idea of what kind of products or services are related to your interests.

Once you’ve found your niche and some products or services within that niche, then you’ll need to create either a website or a blog about your niche. If you don’t have your own hosting, the easiest way to get going is to get a free blog from Blogger.com. Include your affiliate links in your posts or as advertisements.