If you want to make more money with less stress, you need to have a long term view of your business. First of all, you must take pay per click marketing seriously & treat it as part of your business process.

Google Guidelines

Google AdWords provided many guidelines to help you do just that. Do not see it as a bunch of silly rules that creates more work for you, instead, see it as a guide to help improve your business & to serve your clients better than before.

Quality Score

Take a closer look at the things you need to do to improve your quality score. These are things that help you become more relevant, like matching your keywords, ads & landing pages. They also help you look more professional & trustworthy, especially when you have a contact page & privacy policy page.

Segmenting

For your business profits to compound over time, you need to build a list of email subscribers. Then separate the lists based on what they bought, do remember to also have a list of people who have not bought from you yet. When you do this, you can send out separate relevant offers by email regularly.

Another advantage of building your list is the fact that when you pay for a click, that money is gone forever. If you cannot get enough sales, you will lose money. With your own list, you have many more opportunities to make more sales because you are following up with email.

Survey

When you have a list of subscribers, you can ask them to do surveys & instantly you are getting accurate feedback based on what they want. When you know what they really want, you can offer it to them & you can make a lot of sales. After all, you are offering to them what they already wanted in the first place!

Summary

Pay per click might be getting more expensive with time, however, when you are using it to build your list, your business will surely last for the long term.