I’m a beginner at Internet marketing and thought I’d write an article about article marketing for other beginners.

What is so special about article marketing and why is it so popular?

 

Well, probably the biggest reason, and one of the main reasons that I do it, is because it’s free. You don’t have to worry about how much you are paying for each click on your advert like in pay per click nor about what keywords are working and trying to make your ad campaigns more cost effective. As I don’t have a lot of capital to go spending on pay per click advertising, whilst it may get me a lot of visitors to my website, I just can’t afford it.

 

Another reason is that once you’ve written an article, it is out there on the Internet as content forever. All you have to do is write one article and it will be there all the time, you don’t have to worry about how much you are bidding on a click, while that isn’t the only factor to do with pay per click, and therefore don’t have to worry about having to bid to get in front of people.

 

Some article directories are looked upon favorably by the search engines and therefore an article put on an article publishing website, is more likely to get listed on the search engines and higher up quicker than just content published on one’s website. This is because the publishing websites have been around longer than a beginner’s website and is therefore trusted, plus, some of the publishing websites are human read and thus lots of articles get rejected because they don’t match the criteria that is set out by the publisher.

This then makes the search engine think that the information on the website of the article publisher must be relevant as it has been vetted before it’s been put on that website.