Search Engine Marketing also known as SEM is a type of Internet marketing that SEM seeks to further websites by increasing their visibility in the “Search Engine ranking position.”

There are a number of way to do Internet Marketing this way. Paid placement, paid inclusion, PPC (or Pay Per Click) Also a form of SEM.

Search Engine Marketing has been defined as “the practice of buying paid search listings.”

If you have a budget to work with, Search Engine Marketing is one of the best ways to get traffic and leads almost instantly.

Using Keyword Optimization is key in any SEM method.

Some good SEM methods are; tracking and analytics, press releases, blogging, articles, and of course genuinely good non replicated content.

SEO techniques are essential to marketing.

Some basic SEO is:

Title tags, these should be your document title or title elements. Also use of – tags.
Keyword Density, this is how many times a keyword is mentioned on your page.
Site Structure
Back Links, these are links to your page that do not belong to your domain.
Links and Page Rank, you can check your page rank with Google’s Search Engine Optimization tool.
Page Reputation, are the words used to link to the page, and the words used to link to the pages that link to them. This shows how popular your page is. You can also check your page reputation by visiting a site like Alexa.com
Anchor Text, hyperlinks your selected words and lets the Search Engine know what it is about. You won’t get a high ranking with “click here” but would with something like “Google secrets”.
ALT Tags, these are the small text box visible when a mouse is hovered over an image in a web browser, describing what the image contains.

This marketing strategy is essential to any successful online business and should be used as much as possible, due to “Organic” traffic.

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